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Born to Be Viral The Real Lives of Kidfluencers Season 1 Episode 1

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00:01Okay, Lexi, you're going to look at me and tell me how long have you been doing your job?
00:09Um...
00:11One year.
00:15What is social media?
00:17It's something like TikTok or YouTube or Instagram.
00:24Do you think you can make a lot of money on YouTube?
00:27Yes.
00:28One hundred million, ten million.
00:32For me, it's like an everyday thing.
00:35Oh, today is a filming day. Like, oh, I have to, like, brush my teeth.
00:40When was seven?
00:42About seven and a half years.
00:47For seven and a half years, you've been a kid influencer.
00:51What do you mean? Like...
00:53Like you're an influencer, but you're a kid.
00:54Oh, yeah.
00:56Um...
00:57Well, I've never been a grown-up before.
00:59The world of kid influencers, it's huge.
01:04Millions of views, millions of subscribers. I mean, some of these kids are getting more views than the Super Bowl.
01:13They have come out of the womb with a camera in their face.
01:18It's a multi-billion dollar industry.
01:21Someone is making money off of these children. That means it's child labor.
01:25It's the wild, wild west.
01:27Are they on?
01:29I don't think we're really gonna know the true impact of being a child influencer until the child themselves can tell us.
01:37Is somebody gonna say action?
01:42I was like, Mom, Mom, I wanna do a YouTube channel.
01:46We were definitely one of the top family champions, for sure.
01:49Mom!
01:50I could pay for an entire college career in one day.
01:54We had a viral video, and I said, I guess we gotta make videos.
01:57Would you like to be famous?
01:59Yeah, but we already are.
02:03Hey, we don't have time to do this right now.
02:05I think the pressure can be immense, you know.
02:08You're not guaranteed money.
02:09What kind of videos do you wanna film?
02:10I don't know.
02:11I don't like this.
02:12Well, it's been terrible.
02:17Cute little sisters.
02:18The audience is 30% guys.
02:20What?
02:21I don't feel like we're exploiting our kids.
02:24It's scary to think about, are we setting them up for something that we may regret?
02:29We've been filming with three families for over five years.
02:36Is there anything else that you would like to say?
02:38I don't know, I just smile on camera.
02:39I'm the future.
03:01So proud of you, Oakley.
03:03Good job, sweetie.
03:07Thank you so much.
03:09You're welcome.
03:11Well, thank you.
03:13Have a nice day.
03:15Mom, I got seven money!
03:17You know, the lemonade was free.
03:19So that means you guys were just getting tips.
03:21That must mean people just thought you were super cute.
03:24Almost every person I know has their entire camera filled with photos of their kids and their family.
03:30And then some people share and some people don't.
03:31This is my first lemonade stand I've ever done.
03:35I'm having a good time.
03:38Having a good time!
03:40And, well, I'm also giving free stuff away too.
03:44And, well, I'm also giving free stuff away too.
03:48Yeah, or you could say tips appreciated.
03:52Or tips please!
03:54Say, and then when like the boys come by and they're like, they're like, kind of like your age, you'd be like, what's up boys?
03:58No, don't do that.
04:00So the difference between like what we're doing for social media and other people is when we post something, millions of people are seeing it.
04:12We're starting off today.
04:14So I would say we're one of the beginning front runners of family vlogging and families being on the internet.
04:22We're like kind of like the OGs.
04:24What's up?
04:25Welcome back.
04:27We're known as the Fish Fam.
04:29We couldn't come up with any other names.
04:30Like we're the Fisher family.
04:31I don't know.
04:32The Fish Fam.
04:34Our full time job is just social media.
04:37We just film our life, you know?
04:38We're all in it.
04:39We're all a part of the video.
04:41Give this video 50 pounds in life!
04:49Here, Halston.
04:51This is actually a very rare occasion that the kids are trying to clean the whole house right now.
04:54Yeah, they're like cleaning the whole house right now.
04:56Girls, thank you so much.
04:57Wow, this is great.
04:58The kids are really into this.
04:59All right.
05:00Teatum and Oakley, come here really quick.
05:02We're trying to see if Oliver can tell you guys apart.
05:05No, he can't talk.
05:06Take me.
05:07Is this Oakley or Tay-Tay?
05:11Or Halston?
05:13Halston.
05:14Halston.
05:15That's right.
05:16Oakley or Tay-Tay?
05:18Oakley or Tay-Tay?
05:20I'm Tatum.
05:22And I'm Oakley.
05:25Halston.
05:27So mean Oakley came out first, Halston came out next, and then Oliver came out.
05:34We have Oliver, our little boy.
05:36He's 18 months old, and this is a boy.
05:40We're actually members of the Church of Jesus Christ of Latter-day Saints, and people will know us as Mormon.
05:46I like to do fun stuff, go to fun places, and put my iPad.
05:50I like to go to fun places and do fun stuff at home.
05:55And I like to get ice cream.
05:58Tatum, Tatum, hurry.
05:59Come here.
06:00Put down the water.
06:02Hey, girls.
06:03Tatum Oakley.
06:04I need you to listen because I've been having really bad cramps.
06:09We might need to pack a hospital bag.
06:11I think your baby brother might be coming today.
06:15Was that exciting?
06:17Tatum!
06:19If my water breaks, that means the baby's coming.
06:22I'm really scared, so it's gonna break out of nowhere.
06:25You're not feeling good, so then.
06:26Ugh, Oakley.
06:27What should I do?
06:33What was that?
06:35Did my water just break?
06:36Did my water just break?
06:38You guys!
06:40The baby's coming out into my backyard!
06:45You guys are a little confused, huh?
06:46Okay, I have to tell you the truth.
06:48I'm just kidding.
06:49This was just a prank.
06:51You peed.
06:52I didn't actually pee.
06:55You guys, I'm just kidding.
06:56I have a bag of water in my pants, and now it's really annoying.
07:00We did this video a couple years ago.
07:06Madison pranked me that she was having the baby early.
07:09Oh, my gosh!
07:11Oh, my gosh!
07:13Okay, we really need to go.
07:14Tell me where the bag's at, and I'll go figure it out.
07:17Anyways.
07:19And it did 6.2 million views.
07:21Had 102,000 likes.
07:23So, naturally, we want to do it again, you know?
07:27Because we've got to get the views, you know?
07:28I know this isn't your job, dude.
07:30People used to think that we used to get pregnant for YouTube.
07:34Yes.
07:35They were just thinking that we were getting pregnant every year just to keep the views up,
07:38but what they don't realize is that we wanted a big family.
07:41Our videos are pretty focused on just life events.
07:46And our life events over the last six years have been...
07:50Babies.
07:52Babies.
07:53If you guys want to watch Madison have a baby, it's there.
07:56Congratulations.
07:58Oh, my God.
08:00I look back at those videos, I watch them all the time.
08:01I just sit in my room and cry, and, like, oh, this is so cute.
08:05Oh, yes.
08:06Adorable.
08:07We're so grateful that we're able to make the amount some people would make an entire year just in a five-minute video.
08:15Hit that subscribe button.
08:16Make sure you give this video a big thumbs up.
08:26We are building a huge playhouse down here, huh?
08:30It's almost done.
08:32So, we have...
08:35What's this, Halston?
08:36The house.
08:38The house.
08:40The fire station.
08:42The grocery store.
08:44And the cafe.
08:46I, like, dreamed of having, like, a playhouse like this when I was a kid,
08:49and so I thought it would be so fun for my kids to have this.
08:53So, I grew up in California my whole life, and Kyler grew up in Idaho.
08:57I owned a solar company, and I also owned a cell phone company.
09:02And also, we did acting on the side, so Madison and I moved to Hollywood to continue that.
09:09I was auditioning for a bunch of stuff.
09:11Madison tested for network several times for a couple different shows, and then she got pregnant.
09:15Baby number one is Tatum, and my other adorable baby number two, Oakley.
09:22There she is.
09:24We started posting in 2016 on YouTube.
09:28It was a great opportunity to have people see us and to get other opportunities through that,
09:33because we were already in the acting space.
09:35Oakley!
09:36We started it for any people who were really putting their kids online.
09:39That's what people originally started following us for.
09:43Are you kidding me?
09:45We grew pretty fast.
09:46At one point, like, 350,000 subscribers a month.
09:48I've been a huge fan of you guys for such a long time.
09:51I am obsessed with the Fisher family.
09:54We have so many followers and people that are counting on us.
09:56It's actually really cute.
09:57They're so adorable.
09:58Give it up for Kyler and Madison, everyone!
10:02Ready for dad life.
10:03I feel ready.
10:04We worked with the biggest names that you've heard of.
10:06Jake Paul, Logan Paul, David Dobrik, Liza Koshy, Jojo Siwa.
10:12You know what I'm going to do now?
10:13You know what I'm going to do?
10:14I'm going to get you!
10:17We're probably one of the, if not the top family on the internet.
10:21We're going to change the world!
10:26I think almost everything that we've been blessed with has been from social media.
10:30We've been able to purchase this home because of social media.
10:33There are some days where we could pay for an entire college career in one day.
10:40The sky's the limit in this business.
10:42Thank you so much to Mattel who paid us for this video.
10:45Family content, kid content, that's all very brand friendly and therefore very valuable.
10:52This is a paid ad by husband's e-watch.
10:55You think it's a video platform, but it's a mall.
10:58And every person you see is trying to sell something to you.
11:01Who's playing it?
11:02Our friends!
11:03They're Bobby!
11:05The top earning influencers, they've got sponsorships and brand deals worth five, six, probably even seven figures.
11:17Last year, you earned $22 million for playing with toys.
11:21It can be very lucrative because you can essentially monetize your entire life.
11:27Take a bite.
11:29Come on guys, eat your well-balanced breakfast.
11:31Yeah, we are not healthy.
11:33Chicken is!
11:35Chicken is?
11:36Yeah.
11:37Oh, you guys want chicken for breakfast?
11:39No.
11:40We're just doing everything we can to set ourselves up for a bright and comfortable future.
11:47Because we lost everything once.
11:50And I don't ever want to feel that again.
11:55Before social media, I owned a company with some partners.
11:59We had a deal go really south.
12:02It destroyed our whole thing, like our whole life.
12:05We had like nothing.
12:08The way that we fed the twins when they were born is we would go to food banks and get formula from food banks to feed them.
12:15We had to find something that could support our family.
12:18Half for you and half for you.
12:22What are you doing, stinker?
12:24I mean, I think our first check was like 500 bucks or something.
12:28And we filmed for about four months before it maybe made money, but we were just committed to keep going.
12:33So, Ken just sent this over.
12:35He's truly trying to get us to get this thing knocked out.
12:38It's the Macarena one.
12:39Yeah.
12:41We have like five different agencies and five different managers working for us.
12:45We want to feel like we're not having to struggle.
12:48And so, we do everything we can to keep the train running.
12:52Hey, Halston, please stop hitting.
12:59Then we're...
13:00It's just a bean.
13:01It's okay.
13:02So, you know how sometimes when mommy takes a shower, how you guys all come into my bathroom and you're like all standing at the shower the whole time?
13:08So, we thought it'd be funny to do a video about that.
13:11Then after we do that, then we're going to do the Macarena dance.
13:16Dun-dun-dun-dun-dun-dun-dun-dun-dun-dun Macarena.
13:18Ooh, Macarena.
13:19Yeah!
13:20No.
13:21Yeah.
13:22Okay, so everyone put on a rope.
13:27You could just wear it over your shirt.
13:29That's cute.
13:30Mom, I don't want to do this.
13:32Just leave your pants down.
13:34I don't want to do this.
13:35No, you don't have to do the dance.
13:37Products to show.
13:38Beach Rose Body Wash.
13:39At times, I'm like, it would be nice to just only do social media for fun.
13:44Is there additional pressure when filming brand deals?
13:47Absolutely.
13:48Yeah.
13:49It's usually because of time because we are so backed up in our life that it's always last minute and we have to punch it in super fast and get it off.
13:55Yeah.
13:56Okay, you guys ready to watch mommy and wash your arms?
13:59Most brands are just kind of like, we want to be in one of your videos, you know?
14:03Dad, are you fighting me?
14:06You never know how it's really going to go, you know, with the kids and who's involved and whatever.
14:10Stop hitting her in the head.
14:11Give me that.
14:12No.
14:14Okay, ready?
14:15Phyllis.
14:16Phyllis.
14:26Okay, that's not going to, listen to me.
14:28Hey, look at me.
14:29Look at me.
14:30You guys are acting up right now.
14:31Please calm down and be your normal selves.
14:33You're being, you're being extra silly, extra silly today.
14:37Stay, here.
14:38You keep moving.
14:39Stay there.
14:40Oh.
14:41Okay, look at mommy and make those funny faces like.
14:44No, just like, just look at her, not me.
14:47Do it when it doesn't, okay?
14:50Do it when it doesn't turn, I want the full song.
14:54No, no, you're not, Madison, you're not, you're not playing into one of them.
14:57I want to do sideways.
14:58Madison, I, whenever I film these things, I think of editing.
15:02I'm editing them in my mind.
15:03I know, I don't like this angle because it's opening, so I'm trying to get you to redo
15:06it from the side.
15:07I'm not seeing anything.
15:08I will let you know.
15:09I want you to stand in front of this piece of paper with tape on it.
15:12Do the Macarena right there when the Macarena starts.
15:15Listen to me.
15:16I can't, I can only do it if you're cooperating, and if you guys are cooperating, I can't do it.
15:20Can you just shoot me dancing?
15:21I want some other angles of me dancing.
15:23We'll just shoot no song.
15:24I know, I, it's just because there's, that sounds like I'm going to be in it, so it's fine.
15:27Ready to watch.
15:28Just get me shots of me dancing.
15:29I'm done.
15:30Why can't you just get me shots of me dancing?
15:49Sometimes, I'll wake up at night and feel like this overwhelming stress.
15:55Like, am I only doing this business because I loved it so much?
16:00Like, do they love it?
16:11I knew if I took these apart, I would be able to put it back together.
16:14I just wanted to have everything sanitized and ready when I get home.
16:17This time, I'm trying to be prepared.
16:20Okay, good morning.
16:22It's Sunday morning.
16:23This is the day I'm giving birth.
16:25But I can't believe this is my last day with a bump.
16:28My last time being pregnant.
16:30And I can't believe I'm meeting the baby today.
16:34So that's crazy.
16:36Good morning.
16:37Good morning.
16:39Good morning.
16:44What could you do?
16:45Sometimes, I really feel like I'm supposed to be performing and giving people what they want to see.
16:55want to see and for some reason i feel like this obligation to let everyone be part of our life
17:01and that puts a lot of pressure on on a person like when you're caring so much about all these
17:06people that you don't know when really i should just be caring about my life and my kids and my
17:12family but i'm caring so much about my following we feel like it's an obligation to film because
17:19our audience is um they're looking for you know they're looking for us to perform and
17:27just share every little major detail with them we should have slept
17:32i guess this is the journey we chose you know
17:36we chose to share our life with the world
17:41this is our last and final fisher edition
17:49so we're closing the closing the gates closing the gates
17:54there you go go time right do you want to push okay all right yep there you go
18:02push push push awesome eight nine ten take a breath and go right back into it
18:12here's head
18:18welcome to the world colin oh my goodness hi buddy
18:26so cute
18:33mom
18:41mom be careful
18:47little feet
18:49hello baby
18:51he knows
18:57stop
18:57How does social media impact childhood?
19:05See, I'm actually trying to wonder that, too.
19:10Our kids are still so little that I don't even know what impact it even has yet.
19:15Like, they grew up doing it, like being on camera all the time.
19:20It's just, like, natural for them, you know?
19:22He has to have a nickname.
19:25What about Chloe?
19:26Chloe, I'm cool.
19:27Is that so cute?
19:30What happens in, like, a few years?
19:33Yeah, totally.
19:35Like, when they're, like, eight and they know about it, they know about the following.
19:39I wonder what that would be like.
19:41Who knows?
19:43Well, if this isn't cute, I don't know what is.
19:56I don't know where the negativity is coming from and why people are so worried about kids being online.
20:06There's no way of going back.
20:08We're kind of already just in it.
20:09Let's see how many followers you have, Cohen.
20:12196,000.
20:15Hey, you're doing pretty good.
20:17Have you all seen the McClure Girls?
20:21I'm famous.
20:22What's this platform?
20:24Talent is here.
20:25Our children definitely work.
20:27Mama gets you.
20:28Come.
20:28Yeah.
20:31It's like a job, but you do it at home.
20:34I mean, sometimes it's kind of, highly annoying.
20:38What is the video about?
20:40Come on.
20:40I said some things that I regret, that were not cool, that I would never say again.

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