- 7/7/2025
Born to Be Viral The Real Lives of Kidfluencers Season 1 Episode 4
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00:00Are you crying?
00:11No, I'm not.
00:13Okay.
00:14You're so happy.
00:16You're happy?
00:17You're happy.
00:19Yeah.
00:20There's this trend going around on TikTok.
00:23Basically, you have to flip your mouth with the water,
00:25and you have to hit each other in the face with the tortilla
00:27and try not to laugh and spit the water out.
00:30Come on.
00:31I'm laughing.
00:32This trend is with, like, voiceovers.
00:34What?
00:35And just putting my own spin on it.
00:37Who's laughing?
00:38It's the trend world.
00:40And that doesn't allow you to say,
00:42well, what do I want to create?
00:44Don't lick it.
00:45Don't do anything.
00:46We're doing baby maze or a prank.
00:49We did one a few days ago that was what's in the box challenge.
00:55What is it?
00:57In one video, we pretend to be mom and dad.
00:59Gonna test on my new camera.
01:02It's almost like fast fashion, but for, like, content nowadays,
01:05it almost feels like junk.
01:08You've got YouTube, Instagram, TikTok.
01:15One of the biggest struggles of being a content creator is to try to balance all of these different platforms.
01:22Thank you for laughing.
01:24I think something that a lot of influencers are frustrated about is having to jump on trends all the time.
01:30So I thought it was really fun to do a video where you can only-
01:32Every content creator feels the pressure and feels the need to cater to what's going viral.
01:40You've kind of got to play into that.
01:42Otherwise, your channel might die.
01:43I'm the future.
01:45I think one of the kids does not talk to.
01:47Yeah.
01:48You've got to loveيل as many as it feels like you've got to ruin it.
01:49My channel.
01:50It doesn't have to move my before.
01:51What's that?
01:52Boom, The
02:10focusing on the short work.
02:11Oh, be soft, Ollie. That's too rough.
02:14I can really use a little bit of assistance this morning.
02:19Come on, help me.
02:21I mean, I'm helping us right now.
02:23Ollie, it's too rough.
02:25If it doesn't get done, it doesn't get done.
02:26Fuck, thanks, that's not true.
02:32When we started this, we had a more home video vibe.
02:36But the world doesn't care about that as much.
02:38The road comes about trends, quick videos.
02:43What is going on?
02:45Our views have been really low.
02:48I definitely think we were one of the top family channels, for sure.
02:52Yeah.
02:52And what about now? Where are you?
02:55Now we're probably at the middle.
02:59I wish the algorithm could be how it was like three years ago.
03:02So much better.
03:04Today we're posting Oliver's birthday video.
03:06Okay, it's Oliver's Spider-Man party.
03:09He has been talking about this party for months.
03:11It's not the real Spider-Man.
03:15It was just a costume.
03:17How do you know that?
03:19Because I just know.
03:22But you can't know all of it.
03:24Right now I'm finding like good spots for thumbnails for the video.
03:31It's like the hardest part of making YouTube videos is finding the right thumbnail.
03:36There's a lot of different ways we make money on social media.
03:39There's the thing called Google AdSense revenue.
03:41It's ads that are placed on your video by advertisers.
03:44We have nothing to do with those ads.
03:46This Google is placing them on our channel because they know we're bringing a certain amount of viewership.
03:49We're creating content for Google to be able to place ads on our video.
03:53I can go into monetization and I can actually put different ad breaks all across my video.
03:59I'll probably usually put like three in, you know.
04:03Does YouTube ever keep a portion of your earnings?
04:06Oh, yeah.
04:07I think it's like 50%.
04:09Like they make a lot of money.
04:11YouTube makes so much money from creators.
04:13It's crazy.
04:16This business has changed so much.
04:18Very few creators that started when we started.
04:21Income is the same as it used to be.
04:29You have over 100,000 subscribers and you don't even know what you're doing.
04:39Because you're just having fun with Dada, right?
04:41Yeah.
04:43Girls, only a few more minutes, okay?
04:45Okay.
04:45We have videos to do.
04:47We are fortunate and have been fortunate.
04:51Like even before this, we made a perfectly good living.
04:54Like very good living.
04:55We got into this with good momentum.
04:58We worked really, really, really, really hard.
05:01But lately we've gone into a dip.
05:04One month we're doing phenomenally.
05:06The next month it's like, oh, it's really dipping.
05:09And it's not as if we've started doing terrible content.
05:14Based on the platform's algorithm in the moment, people will bend to that.
05:20So Justin's thought was it'll be more entertaining for people if the girls just, you know, do whatever it is they feel like doing.
05:27Like being in their own element.
05:30Like just whatever it is they feel like talking about or doing.
05:32Can we stand up?
05:33Why yet?
05:34Little buddies, come down.
05:36We'll just see.
05:37We'll see what happens.
05:38So, this is the world.
05:42Let's find where we are.
05:44I think we live in South America.
05:47No, we don't.
05:50So are you guys making more videos now?
05:53We might be making a little bit more videos to catch up.
05:57Like doing two videos a day.
06:00Sometimes we decided.
06:02We decided, we should really do it to make money.
06:07But mom and dad decided like, how do you make, I always want to understand how do you make money?
06:17Do you make it like every second?
06:20I guess we're making money right now.
06:21I have $170.
06:28Some of it's from the truth very many.
06:31Follow us, follow us, follow us, follow us.
06:34After four or five years doing YouTube and creating content, it is still a true mystery how it all works.
06:43Let us know what you guys think about what you've just witnessed.
06:47It's just you hope that the YouTube gods are going to keep you in the right side of the algorithm this month.
06:53Hey, how's it going?
06:54So on YouTube, once you reach a certain threshold as far as views and subscribers, you will get a dedicated rep that you can contact.
07:06We can have monthly meetings with them.
07:08They'll give us advice.
07:09They'll state if they think that we're on the right path.
07:12When he's saying, you know, do a Google search for the trending stuff, I'm like, yeah, I mean, I understand that we could do that too.
07:24But some of the trending stuff, I was like, I just, I don't know how to do that.
07:27A lot of these people, like, they flaunt their success.
07:31A lot of us have way more subscribers than us, but they're doing all pranks.
07:34And, you know, we don't do any of that stuff.
07:36We did see a shift in what YouTube was pushing.
07:42Some of the channels that got big or had millions of views.
07:45All they did was prank each other.
07:49People do not care about the thoughtful videos.
07:52People want to watch videos about kids falling off a bike, not learning how to ride a bike.
07:56A kid fell off the stairs and, like, we had to rush him to the ER.
08:00This is a lot of the stuff that works.
08:01I've said this before, is that we're one of the strongest creators on YouTube, period, as far as in the family space.
08:09But we might be missing out on opportunities to get more subscribers.
08:12That's how we need to speak to people.
08:14I think the pressure can be immense, you know.
08:16You want to make a video that makes $10,000 or $30.
08:24Okay, I'm going to go get the game ready.
08:26Are you guys ready for me to get the game ready?
08:27Okay.
08:27So, we're playing this fun game where you have to pull a string out of a cup.
08:37So, then the plates will be like this.
08:38And then when you pull it, whatever plate, like, is attached is the present you get.
08:45It's going to take forever.
08:49I looked on TikTok for fun ideas and I found this.
08:52Because we are new and improved FishFam channel.
09:02No more lazy videos.
09:05I look at these other channels, I do, like, in the most insane things.
09:08I'm thinking there's no way that they either have a team or they're spending so many days planning.
09:13We watch other channels and we go, you know what?
09:16They try so hard.
09:17And all we do is pick up our camera and press record.
09:19It's about time we try to do something.
09:23We can't put the effort in.
09:25People will notice that we're not putting the effort in.
09:29So, we're going to try harder.
09:31They're all tangled.
09:38We have more string in there.
09:40We should have prepared this last night to shoot this today.
09:42We don't have time to do this right now.
09:44Well, you could have helped me.
09:45I was in there doing other stuff, sweetie.
09:47Don't put it that side.
09:49You have to stay on this side of the plate.
09:50Sure, I can try.
09:51This isn't a good activity.
09:52It's obviously not a good activity if it gets all tangled.
09:56Should we just do, like, a secret Santa gift exchange?
10:00Yeah.
10:01This isn't going to work.
10:08I was just thinking,
10:09this is why I don't even really want to do YouTube anymore.
10:12Because I feel like these kinds of videos are so dumb.
10:16Like, if I wasn't a YouTuber,
10:20I wonder what I would have been doing with my time
10:22the last, like, two hours instead of, like,
10:24cutting up plates that didn't even work out, strings.
10:27Like, I have so much anxiety
10:28for this silly little five-second video.
10:34Why do you still do it?
10:35Well, we still do it because it still makes money.
10:39Like, we look at our account on YouTube every month
10:41and it still has income on it.
10:46But because it's so silly,
10:47I feel, like, embarrassed that that's my job
10:49because it seems so dumb.
10:50So, Madison had a really awesome plan
10:56to do a Christmas game of some kind
10:59and it didn't work out.
11:00I literally completely failed.
11:01I was in the worst mood.
11:02You guys, we're trying hard on our books.
11:04Even if you don't like the video,
11:08will you give it a thumbs up
11:09to show us that we're, like, trying?
11:11Was there a shift
11:12when you were getting encouragement
11:15from the platforms
11:16to make a specific type of content?
11:19I think, naturally, you do kind of, like,
11:21watch other people around you
11:23and if they make a video that does well.
11:24Like, husband and wife,
11:25fighting closet or something like that.
11:27Then you go do a video like that.
11:28Then you go do a video like that, too, you know?
11:30Just do the trends.
11:31It's, like, so silly.
11:32But there were times,
11:33there were times where it's, like,
11:34this would be so funny
11:35if Tatum and Oakley get into an argument.
11:37Don't hit.
11:38No!
11:39No!
11:40You guys, stop it right now.
11:42And sure enough,
11:43we made millions of views.
11:44One of our biggest videos
11:45was with JoJo Siu
11:46and we faked a broken leg.
11:48What happened?
11:50I don't know.
11:51People love the demise of another human.
11:55They love to watch people get hurt.
11:56They love to watch people emotional.
11:59We did have some people who were, like,
12:00why would you pull a camera out
12:01during this moment?
12:02And it's true.
12:03It's, like,
12:03you don't want to pull a camera out
12:04during stressful times
12:06when you need to, like, help your kid.
12:07We got sucked into it a little bit, you know,
12:09and then we always felt bad about it.
12:12What sucked you into it?
12:14You kind of get, uh,
12:15you get a little bit addicted
12:17to the viewership.
12:20All right.
12:21Okay, that looks good.
12:22Now move a little bit to...
12:24Yeah, right,
12:24so you can be there.
12:25Ready?
12:27Okay, yeah.
12:28Start from here.
12:29I mean, it's going to be fun
12:32being disrespectful,
12:33but I don't want to be mean
12:35and, uh,
12:36kind of scared of what I can say.
12:38All right.
12:38You know, I'm going to get slapped.
12:40You should, you should be afraid.
12:41You know.
12:43There was a prank going around,
12:45arguing in front of our kids.
12:49And so today's video
12:50is going to be
12:51me disrespecting Ami
12:52to get the kids' reaction,
12:53which we never do.
12:54We're going to figure out, like,
12:55what can I say
12:56to be, like, really, like, stupid.
12:58I got the GoPro here ready.
13:00I think we did start to look like,
13:01well, should we do
13:02some of these trends
13:03to keep ourselves leveled
13:05in the algorithm?
13:07I'm going to pretend like
13:08something happened during the video
13:09and I'm just going to lose it.
13:10Like, you're just being a moron.
13:12Okay, listen.
13:13We want this prank
13:15to not scar our children.
13:17So don't, don't,
13:18don't completely lose your mind.
13:19Okay.
13:20All right.
13:20There's a lot of cameras set up.
13:30There's one, two, three, four,
13:32five, six, seven.
13:35You don't even know
13:35what the video is yet, do you?
13:37I don't know.
13:38Well, I'll tell you.
13:39All right.
13:40Ready?
13:41Yeah, so we have to get ready
13:42to do this video.
13:43I know we didn't tell you
13:44what it's about yet, right?
13:45No.
13:46This video is going to be
13:49strong sentence.
13:53Is there a, is there a part?
13:54Oh my God, wait.
13:55This video.
13:59Come on.
14:01We talked about this
14:02like 20 minutes ago.
14:03I'm trying to remember.
14:04What is the video about?
14:06Okay, I know you're acting.
14:08No.
14:09Okay?
14:09Okay.
14:11So when we got to
14:12finish all these cameras.
14:13Okay, okay, okay.
14:13But like, it's like
14:14I'm trying to waste time.
14:15This video.
14:17This video.
14:19Ava, it's very real.
14:22Okay?
14:22It seems like I'm the only one
14:24in this family
14:25working hard,
14:26doing things.
14:27Three bozos right here.
14:28Especially that one right there.
14:30And this might be
14:30the right time to tell you.
14:32This is pissing me off so much.
14:33I have another girlfriend.
14:34And your mama,
14:35this is why I have
14:35another girlfriend.
14:36I have another girlfriend.
14:36I think I might
14:40go live with her.
14:42I have another girlfriend
14:43who looks better than your mom.
14:44She's smarter than your mom.
14:55Let's go.
14:58I'm real.
15:06Girls.
15:07Put money on the stock.
15:09Some more.
15:14We were trying to do a video
15:16and I didn't mean
15:16for that to happen.
15:17But it did happen.
15:19I just want to say
15:21that mama does a lot of things.
15:23And you do a lot of things too.
15:25And you guys should
15:25worry about yourselves.
15:27You shouldn't, like, say
15:28she's mad
15:30or she's doing something wrong.
15:32You should worry
15:32about yourselves.
15:34What else?
15:35Anything else?
15:35No.
15:36Yeah, you can go.
15:41But first,
15:42I just want to say
15:43that was a prank.
15:47I'm going to go.
15:56Come here, buddy.
15:58Come here.
15:58Alexa, can we come in?
16:16It was open.
16:21Where are you?
16:22You okay?
16:24Don't come in!
16:25I don't think he expected you guys
16:37to get upset.
16:37I don't like to get upset.
16:38I can understand.
16:40So we'll stay together.
16:41I can understand.
16:42I can understand.
16:43Don't you think anymore.
16:45I understand.
16:46We won't be able to
16:46expect the friends at work.
16:47Okay.
16:48Let's talk about the girls' reaction
17:05last night to the video.
17:06We thought we could do it
17:08and just be, like, funny
17:09and, you know,
17:10it would be more
17:11jokey type of thing.
17:13But, you know,
17:14it went left.
17:15Went the other way.
17:16So after doing that
17:18and then, like,
17:18talking to them
17:19and even just seeing
17:21their reaction,
17:21like, we started to feel
17:22just not comfortable
17:24about it.
17:24I don't know.
17:25I guess we feel differently.
17:26I don't...
17:27I see a little bit of that
17:28but I didn't see
17:29their reaction
17:30as that big of a deal.
17:32And so,
17:33for artistic...
17:33Okay, but she specifically
17:34asked me about their reaction.
17:35That's why I was talking.
17:36Okay, you just cut me off.
17:37I know.
17:37I just wanted to let you know.
17:38That's why I was talking about that.
17:39We all have ears.
17:40I know.
17:40I got it.
17:41I heard her
17:41and I heard you.
17:42So, okay.
17:44Okay.
17:48Do you want to talk
17:49about the video
17:50that you filmed last night?
17:54No.
17:55It was terrible.
17:57That's why we didn't post it.
17:59Yeah.
18:00I don't want to talk about it.
18:02It's just...
18:03I don't like talking
18:04about those things.
18:05I don't like talking
18:06about things
18:07that I don't like.
18:09Let's not talk about it.
18:10Please.
18:12Okay.
18:24What is it?
18:25What is the thing
18:26that it comes with?
18:27You don't know
18:28how to fold a tortilla?
18:29You fold it.
18:30You make a pocket.
18:33I know.
18:33You pay for the chicken.
18:35Is that right?
18:36Nope.
18:38Can you not let me sleep with me?
18:39All right.
18:40Ava, you're a mini mama.
18:42No, I'm not.
18:43Okay.
18:44For the way to the side.
18:46Jersey, I want you to watch.
18:47Pay attention next time
18:47you're doing it, okay?
18:48No way.
18:48Okay.
18:49The video where we argued
18:52in front of our kids
18:53was a defining moment for me.
18:56We have to never do
18:57anything like this again.
19:00There's a video trend
19:01on YouTube called
19:02Disrespecting My Wife
19:03to get a reaction
19:04from the kids,
19:05something like that.
19:05And we thought
19:06that would be fun.
19:07Problem in the whole thing
19:08is that what we were doing
19:09without the girls' permission
19:11really bothered them after.
19:13Our mom and dad
19:14didn't put that video out.
19:16And we're glad they didn't.
19:19Come on, buddy.
19:21They're young.
19:23They don't understand
19:24that you're just
19:25doing something for fun.
19:26All right, buddy,
19:27go get them.
19:28Go get them.
19:28This can really impact them.
19:30I go back to my own childhood
19:32and what traumatized me
19:34and some things
19:34that really left me scarred
19:36was what I heard adults
19:38say in front of me
19:39to each other.
19:40Come on, Alexa.
19:42You're fine.
19:42Good night, little girl.
19:44Love you.
19:44Love you, too, okay?
19:45I just made a bad decision
19:48to try to do something
19:49for a video
19:52that would do well
19:53and who cares about that.
19:55See you in the morning.
19:56Jiminy Crickets.
19:57I love Jiminy Crickets.
19:59Good night, little girls.
20:00Bye.
20:01Good night.
20:03Alexa, dream about your boyfriend.
20:04I don't have one.
20:06Yes, she does.
20:07You're doing better.
20:08You are so cool.
20:09We just hit 3 million subscribers.
20:18Before, they didn't really know
20:20what was going on.
20:21Ready?
20:21Okay.
20:21Now, they're at the age
20:23where it's clicked for them.
20:24Do you guys know who Nastia is?
20:26She has 123 million followers.
20:30Is somebody can say action?
20:36Master Channel to a different level.
20:38It's top level.
20:41I don't think that we're exploiting our kids.
20:44I think people are realizing
20:46that we can make the amount of money
20:47they make in a year in 30 seconds.
20:49Let us parent.
20:50Our kids are happy.
20:52Leave us alone,
20:52and I'll meet you
20:53at the evolution bell curve.
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