Early Signals of a Google Heat Map Shift

tmblast

Here is a behind the scenes look at how I look for early signals for a Google heat map shift for my local SEO clients. Specifically, I'm looking to see if the SoLV is growing for their account after I make changes. As the dots go from orange / yellow to green, that tells me we are on page 1 of Google. That will lead to more impressions, high-quality clicks, phone calls, and leads for that service.

Transcript

00:00Hey everyone, what's going on? Greg here again from Team Blast. I want to share the early map

00:04wins for a tertiary term for one of my clients. The keyword here is car keys replacement.

00:11So I'm going to share how I look at the map, early signals of how it's changing,

00:15how I think that's going to be really impactful for their business. I hope you guys enjoy.

00:19Basically every dot here that's green means that my client now is on page one of Google. When you

00:24search for car keys replacement directly in that area, again, it's going to lead to more impressions,

00:28more website clicks, more phone calls, and more leads for their business.

00:34Over here is a view from Local Falcon. This is the trend report and they are the, obviously,

00:40they're the only blue line over here, but where they started off was way down the bottom left,

00:45basically around a 1% or so share of local voice. Now I'd say it's at 8.26%. This is actually giving

00:52me a lot of confidence that the strategy is working. A lot of times with Local SEO, you have to kind of

00:56start really from a very low percentage of a share of local voice. And as you make changes,

01:02so does the map. When it comes to Local SEO and heat maps, a lot of times you have your primary

01:06term. So for example, if you're a locksmith, it's going to be locksmith and locksmith near me. Those

01:10are the two target primary terms. Then you have secondary terms. Secondary terms could be like

01:14emergency locksmith, 24-7 locksmith, mobile locksmith, but then you have tertiary terms as well.

01:20And those tertiary terms could be things like car keys replacement, keep bob replacement,

01:24etc. So I work with my client and we're always going after those secondary and tertiary terms

01:30as well and say, okay, if we're ranking for locksmith and locksmith near me at this percentage

01:34for a share of local voice, what can we do from secondary and tertiary terms as well?

01:39This is the last part of the video, but I'm saving this for the last because I'm going to go into

01:43this in great detail. So over here, this is the view. This is the share of local voice trend line

01:48report. Every time I run a scan for my client for this exact keyword, I can see

01:51all 85 plus different competitors all competing in the same radius for the keyword car keys

01:57replacement. Local Falcon shows me in order who has the highest share of local voice within this

02:0211 by 11 grid. That's actually where I need to start. So when I look at every top competitor in

02:08the area, I'm looking at their Google My Business profile and I'm looking for gaps. Gaps are things

02:12like, you know, categories, primary categories, secondary categories missing, shared with different

02:17competitors. I'll look at questions and answers, services, products, updates. I'll look at reviews.

02:22How often are they responding to reviews, photos? Then I'll even take it a step further. I'll look

02:27at their websites. I'll look to see, you know, what's the gap analysis between the websites between

02:31my client and the top ranking sites. And then I'll even look at the backlink profile as well.

02:37So I have a video coming out in the future about Google Gemini with AI results with local SEO,

02:43but just as a, you know, a sneak peek into that, I'm looking into what online directors are being

02:48listed. That's where my client needs to get, you know, put on because it's going to help with local

02:52rankings, but also going to drive, you know, future referral traffic. And it can also drive

02:56Gemini results for them too. But I'm focused on the competitors. I'm looking at the heat map over

03:01here. I'm looking for dots four, five, six, seven, and eight. Those are the ones I want to flip first

03:05because that's going to get them onto page one and get them the most impressions. And I know the strategy is

03:10working because again, I can see their line is growing with the share of local voice. So it

03:14tells me how to keep, you know, plugging away. Uh, but that should lead to more results for my

03:18clients. So anyway, thanks for watching this video. Let me know if you have any questions

03:23and as always have a good rest of your day.

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