Shares of Hershey Co rose 5.94% Tuesday after the company announced plans to eliminate synthetic dyes from its products by the end of 2027, joining an industry-wide shift toward cleaner ingredients. A Hershey spokesperson told Bloomberg the decision was driven by a “patchwork of state regulations” that create confusion and could raise consumer costs. The move aligns Hershey with peers like Kraft Heinz and General Mills, which have also pledged to remove artificial colors. The broader trend reflects growing scrutiny of food additives, spurred in part by efforts from Health and Human Services Secretary Robert F. Kennedy Jr. to make dye removal a regulatory priority.
