Kendrick’s Scream Became a Horror Meme

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Kendrick Lamar’s viral “Mustard” scream from TV Off has evolved from a Super Bowl moment into a creepy analog horror meme taking over TikTok.  Check out our new MEME STORE: https://thememestore.com/  Subscribe to our channel to learn more about trending memes, hear interviews from meme personalities and more! https://www.youtube.com/channel/UCbrPqq29C9Q_TQP7OFFRzcw?sub_confirmation=1  #meme #memes #memesvideos

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00:00Unless you've been living under a rock this year, you've probably heard Kendrick's track TV Off,

00:04in which, at one point, he screams producer DJ Mustard's name as if he's trying to make the

00:08deli counter guy go deaf. You've definitely heard it, he even performed it at the Super Bowl.

00:17But when exactly did it turn toward the creepy? The earliest known example of the Mustard analog

00:21horror meme seems to have been posted on June 5th, 2025, by TikToker The Amalgamator. The video is

00:27an edit of an ASMR influencer's recipe video using mustard seeds that creepily flashes Kendrick's

00:33wide-eyed face throughout before ultimately ending by cutting to the distorted image and the mustard

00:37scream from the track. The same user would post a similar video shortly after, this time playing a

00:49clip from the movie The Founder, in which Nick Offerman's character also screams,

00:57The clip zooms out to show it's being played on a TV set, which is then turned off. Get it? TV off?

01:03And then we see whatever this is.

01:05A bunch of other creepy stuff happens, like a bunch more eyes appearing and a voice saying,

01:19I see dead people. But of course, the video inevitably ends like this.

01:27Oddly enough, the particular image of Kendrick used in the meme was taken from an ad campaign

01:31he did for Chanel. But the original ad only shows half his face, meaning the full image depicted is

01:36an edit in which half of his face has been mirrored and pieced together. I guess making it so symmetrical

01:41it's creepy. The trend would go viral throughout June, as more creators slipped distorted versions of

01:46Kendrick's face into creepy analog horror edits, usually made using OC that references mustard in

01:51some way. For example, on June 15th, TikToker Viet Munkasoft posted one of these edits using a clip

01:57of influencer iRickSnacks making a burger with mustard. The edit garnered over a million views

02:02in just over a week. If you put mustard on a burger, mustard, mustard, mustard, mustard, mustard,

02:07mustard, or can't you? The references to mustard in the edits would even get more and more subtle,

02:13like this viral iteration, which collects the letters of the word at the bottom of the screen

02:17before cutting to the horror element. So what does it all mean? Has the mustard screen conjured some

02:22condiment demon that's taken Kendrick's form and plans to come for everyone who consumes it?

02:26Who knows? But just in case, I'll stick to ketchup.

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