Cardiff City ambitions for League One season as positive future could be on the horizon

National World - LocalTV

Cardiff City enter the League One season with fresh ambition, aiming to bounce back immediately. With a rebuild underway, there’s growing optimism around a younger, hungrier squad and a clear identity. The club is targeting promotion, but also long-term stability.  Backed by a passionate fanbase and renewed focus from the board, Cardiff believe a brighter future is within reach—both on and off the pitch.

Transcript

00:00Well, we've spoken a lot this summer so far about the ambitions of Cardiff City

00:07now that they've been renegated down to League One from the Championship.

00:11But of course, now we're in the summer and things are starting to get a bit real for the club,

00:14realising that they are indeed in England's third tier,

00:17and that they need to sort that out quickly, have a reset at the club.

00:21What are the ambitions for this season?

00:22Is it straight away to be promoted?

00:25Is it to consolidate?

00:26Because of course the club did need, let's be honest, a big reset they've now brought in.

00:30A new head coach, replacing Omariza as well.

00:33So how does Cardiff approach this summer and the upcoming season?

00:38Will there be lots of sort of, will there be doubts if Cardiff on really towards the end of the table

00:44come, say, the start of the winter and the turn of the year?

00:47Or will supporters actually be thinking, OK, you know, the club needed a lot of things to be changed in it.

00:52And so we can't rush their progress too much because just how poor things were last season in the Championship.

00:58So let's go now to our Wales sport correspondent, Charles Higg-Jones.

01:03Charles, what are Cardiff looking for this season?

01:06Under the new management, with perhaps fresh ambition from the board to really turn things around,

01:12what can we expect from Cardiff City as a club?

01:14Are they wanting to be promoted?

01:16Is that the aim?

01:18Is that exactly where they want to be?

01:19Do they want to be challenging at the top?

01:21Or do they realise that that's going to be quite an ask because of just where the club was?

01:25And do they actually need to consolidate for a bit of time?

01:27And even if that means pushing on towards the end of the season,

01:30but that fans shouldn't get too disappointed if things don't click straight away

01:33when the season gets underway in August.

01:35What are your thoughts?

01:38Yeah, for Cardiff City, obviously, you know, you look at the season,

01:41you look at it all on paper with the fixtures going to be released

01:45and the way things have gone across this summer so far.

01:48Obviously, Barry Murphy coming in, I mean, that's a massive appointment.

01:52It's an appointment with a bit of intent, I feel.

01:55You know, the simple steps to achieving legal promotion at the moment,

02:02you know, firstly, it is sort of a bit of an overhaul, a bit of key departures.

02:05We've seen it with the likes of, you know, Wolves in the past,

02:09Birmingham City last season, Wrexham on the rise as well.

02:13But, you know, in terms of the first two there,

02:15they went down from the championship in dire straits,

02:17in dire need of a bit of revival.

02:20And Cardiff City are going to have to use Birmingham City as a bit of a,

02:24you know, an example, a bit of a case study.

02:27Obviously, you know, not as easy without that huge, huge investment from overseas.

02:32But, you know, it's real simple that these are things they have to get right.

02:39These are things they have to get done early as well.

02:41You know, you mentioned when relegation happens, it's all about rebuilding.

02:46And however quick that takes, you know, you can be stuck down there for a number of seasons.

02:51You know, look at the likes of Sunderland,

02:53who are now back in the Premier League after all that time as well.

02:57So, yeah, it's obviously a massive, massive ambition to get promoted.

03:02They won't really want to mess around.

03:03They want nothing less than promotion.

03:05You feel that, you know, at the end of the day, it's cautious but hopeful.

03:12And you feel that anything but promotion, but returning to the championship

03:17at the first time of asking will be a failure.

03:19And the Cardiff fans will believe in that.

03:21They'll believe because they have such high expectations of this group.

03:24You know, you look at the young players, the exciting youngsters throughout the side

03:30who are obviously left out of the Wales squad as well for the last sort of World Cup qualifying campaign.

03:36And that shows the sort of where Cardiff City are at as a group, as a team, as a club at the moment.

03:42They are just falling short.

03:43But they are entering this post-relegation reset.

03:47They need to ensure it.

03:49Obviously, they've got the new manager in.

03:50Barry Murphy comes with a load of experience.

03:53I feel it could be a real perfect match.

03:56You know, he's helped get the best out of the likes of Cole Palmer, Romeo Lavia at Manchester City.

04:00So, he's got a load of experience, a load of focus on youth.

04:04And I feel that's where Cardiff are going to get this right.

04:07You know, Vincent Tan said he's involved.

04:09He's really happy with Barry Murphy as the appointment.

04:12And, you know, managerial-wise, and Barry Murphy's words have been fantastic since he, you know, first joined.

04:19He's really getting a statement out there that, you know, this is the club he wants.

04:23This is the ambition, the project that he wants to build in with Cardiff City.

04:28And he's hoping he'll go to plan.

04:30And I'm sure, you know, Cardiff City fans are very excited for what's to come.

04:34They've got to enjoy League One.

04:35You know, they can't just change it.

04:36They can't change the past now.

04:38They have to enjoy it.

04:39They have to relish it.

04:41And hopefully go up at the first time of asking.

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