CMO Jen Wilson shares how Lowe's is connecting with Gen Alpha

Name: CMO Jen Wilson shares how Lowe's is connecting with Gen Alpha
Uploaded: 2025-06-23T18:20:39+00:00
Duration: 2 min 55 s
Channel: Insider
Description: Jen Wilson, the CMO at Lowe's, discusses its creator network and how it's using influencer marketing to connect with Gen Alpha.

Insider

Jen Wilson, the CMO at Lowe's, discusses its creator network and how it's using influencer marketing to connect with Gen Alpha.

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