Do you feel anxious that your dog is bored? You’re not alone, most pet parents do, but a new survey reveals that leaning into enrichment and excitement helps answer that need.
A recent survey from Nom Nom, the vet-developed dog food, found that 79% of dog parents feel guilty when their pup seems bored and 71% believe their dog’s happiness would improve with more enrichment.
In fact, 87% of dog parents admit they have overindulged their dog by buying treats or turning on dog TV - simply because their dog looked sad. Can you believe that nearly one-fourth revealed they’ve spent more than $1,000 on non-essential items, just to make their dog feel happier?
Certified Canine Enrichment Specialist, Tori Mistick recommends enrichment which she defines as going just a bit beyond their basic need to do things that keep your dog engaged, entertained, learning, and exploring.
How we feed them and what we feed them plays a huge factor. We all know dogs love to eat, but you can make mealtime magical by what you give them and how you give it to them.
Nom Nom is a fresh take on what dog food can be. These veterinarian-developed meals are powered by science and designed to provide complete, balanced nutrition. But what makes them enriching is that they’re loaded with irresistible tastes, textures, and aromas that transform mealtime into a joyful, sensory experience; one that nourishes, stimulates, and deepens the connection between dogs and their humans.
Plus, they support lifelong health by providing the nutrition your pup needs — helping them live their very best life. And with easy online ordering through the Nom Nom website, Chewy, or at PetSmart, it’s easy to bring daily enrichment home.
Mealtime is where Nom Nom is magical, but here are some additional ideas for dog parents to help nurture your dog’s curiosity and add moments of discovery, instead of predictable routines. Try stuffing a Woof Pupsicle or Toppl Treat Toy with Nom Nom to turn treats or mealtimes into a fun, brain-boosting challenge. When filled with nutritious food, these toys offer a multi-sensory experience that goes far beyond your average squeaky toy.
Sniffing is also very cognitively enriching. Studies show that new and rewarding scents can be incredibly stimulating for dogs. So let them sniff a bit longer on walks—it’s not just fun, it engages their brain, relieves stress, and calms anxiety. Or set up a scent tour by hiding treats or scent containers that you can buy in your house or yard. Scent work promotes focus, reduces reactivity, and boosts problem-solving skills. Regular scent-based enrichment can even activate reward pathways in the brain—helping create happier, more balanced dogs.
Check out Nom Nom’s enrichment resources and where to buy the product at makemealtimemagical.com.
