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  • 6/14/2025
Do you feel anxious that your dog is bored? You're not alone, most pet parents do, but a new survey reveals that leaning into enrichment and excitement helps answer that need. A recent survey from Nom Nom, the vet-developed dog food, found that 79% of dog parents feel guilty when their pup seems bored and 71% believe their dog's happiness would improve with more enrichment. In fact, 87% of dog parents admit they have overindulged their dog by buying treats or turning on dog TV - simply because their dog looked sad. Can you believe that nearly one-fourth revealed they've spent more than $1,000 on non-essential items, just to make their dog feel happier? Certified Canine Enrichment Specialist, Tori Mistick recommends enrichment which she defines as going just a bit beyond their basic need to do things that keep your dog engaged, entertained, learning, and exploring. How we feed them and what we feed them plays a huge factor. We all know dogs love to eat, but you can make mealtime magical by what you give them and how you give it to them. Nom Nom is a fresh take on what dog food can be. These veterinarian-developed meals are powered by science and designed to provide complete, balanced nutrition. But what makes them enriching is that they're loaded with irresistible tastes, textures, and aromas that transform mealtime into a joyful, sensory experience; one that nourishes, stimulates, and deepens the connection between dogs and their humans. Plus, they support lifelong health by providing the nutrition your pup needs -- helping them live their very best life. And with easy online ordering through the Nom Nom website , Chewy , or at PetSmart , it's easy to bring daily enrichment home. Mealtime is where Nom Nom is magical, but here are some additional ideas for dog parents to help nurture your dog's curiosity and add moments of discovery, instead of predictable routines. Try stuffing a Woof Pupsicle or Toppl Treat Toy with Nom Nom to turn treats or mealtimes into a fun, brain-boosting challenge. When filled with nutritious food, these toys offer a multi-sensory experience that goes far beyond your average squeaky toy. Sniffing is also very cognitively enriching. Studies show that new and rewarding scents can be incredibly stimulating for dogs. So let them sniff a bit longer on walks--it's not just fun, it engages their brain, relieves stress, and calms anxiety. Or set up a scent tour by hiding treats or scent containers that you can buy in your house or yard. Scent work promotes focus, reduces reactivity, and boosts problem-solving skills. Regular scent-based enrichment can even activate reward pathways in the brain--helping create happier, more balanced dogs. And finally - challenge your pup. Dogs crave mental and physical challenges that keep them engaged - this is the secret to enrichment. Try feeding them in a unique way, such as putting their Nom Nom food in a slow feeder or something like a Tornado Dog Toy to provide your pup with beneficial mental stimulation. Check out Nom Nom's enrichment resources and where to buy the product at makemealtimemagical.com .
Transcript
00:00Hi, I'm Tori Mystic, a canine enrichment specialist. A recent survey from Nom Nom,
00:09the vet developed dog food, found that 79% of dog parents feel guilty when their pup seems bored,
00:15and 71% believe their dog's happiness would improve with more enrichment. In fact, 87% of
00:23dog parents admit that they have overindulged their dog by buying treats or turning on dog
00:28TV simply because their dog looked sad. Can you believe that nearly one-fourth revealed
00:35they've spent more than $1,000 on non-essential items just to make their dog feel happier?
00:41What I recommend is enrichment, which I define as going just a bit beyond your dog's basic need to
00:49do things that keeps them engaged, entertained, learning, and exploring. How we feed them and
00:56what we feed them plays a huge factor. We all know dogs love to eat, but you can make
01:02mealtime magical by what you give them and how you give it to them. Nom Nom is a fresh take on what
01:09dog food can be. These veterinarian developed meals are powered by science and designed to
01:14provide complete, balanced nutrition. But what makes them enriching is that they're loaded with
01:20irresistible tastes, textures, and aromas that transform mealtime into a joyful, sensory experience.
01:28One that nourishes, stimulates, and deepens the connection between dogs and their humans. Plus,
01:35they support lifelong health by providing the nutrition that your pup needs, helping them live
01:41their very best life. And with easy online ordering through the Nom Nom website, Chewy, or at PetSmart,
01:49it's easy to bring daily enrichment home. Mealtime is where Nom Nom is magical, but I have some
01:56additional ideas for dog parents to help nurture your dog's curiosity and add moments of discovery
02:03instead of predictable routines. For example, stuff a woof popsicle or a topple toy with Nom Nom to turn
02:12treats or mealtimes into a fun, brain-boosting challenge. When filled with nutritious food, these
02:19toys offer a multi-sensory experience that goes far beyond your average squeaky toy. Sniffing is
02:27cognitively enriching. Studies show that new and rewarding scents can be incredibly stimulating for
02:34dogs, so let them sniff a bit longer on walks. It's not just fun, it engages their brain, relieves
02:41stress, and calms anxiety. Or set up a scent tour by hiding treats or scent containers that you can buy
02:49in your house or your yard. Scent work promotes focus, reduces reactivity, and boosts problem-solving
02:57skills. Regular scent-based enrichment can even activate reward pathways in their brain, helping
03:04to create happier, more balanced dogs. And finally, challenge your pup. Dogs crave mental and physical
03:13challenges that keep them engaged. This is the secret to enrichment. Try feeding them in a unique way,
03:19such as putting their Nom Nom food in a slow feeder, or something like this Tornado dog toy to provide
03:26your pup with beneficial mental stimulation. And maybe slow down their eating too. Check out Nom Nom's
03:35enrichment resources and where to buy the product at MakeMealTimeMagical.com.

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