Reels, Hashtags & Heartbreak: The Controversy Around Raja Raghuvanshi’s Sister
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00:00Raja Raghwansi's sister was under fire. Her brother was brutally murdered, but instead of silence and sorrow, her Instagram told a different story, said social media users.
00:30Well-edited reels, trending audio, punchy captions stamped with her username. Since his death, Raja's sister had been posting reels, some styled like news bulletins complete with hashtags like hashtag MegaliaTrip, hashtag IndolNews, hashtag trending, hashtag reel with emojis, others with emotional voiceovers and dramatic music.
00:53Social media users accused her of milking a tragedy for views. After Raja's body was found, she also posted paid promotion reels. Adding fuel to the fire, she had also posted a massage video just four days after Raja's body was found, a reel she quietly deleted after backlash.
01:16Critics say her posts blurred the line between mourning and monetization. Many accuse her of turning her brother's murder into a content strategy. She has responded claiming this is her way of fighting for her brother by not letting the story die.
01:32As soon as I say, we still have a affair. We have to continue this, she is probably the same.
01:39What she has put on the streets, she has been feeling like a drug, and she has gone. This is her way of fighting for her husband's death.
01:45I will do that for my brothers.