- 6/11/2025
Dalam episod Serious Lah? kali ini, kami bersama Raiyan atau lebih dikenali sebagai @broyawn, seorang founder jenama baju lokal. Topik panas minggu ni “Local fashion brand: benar-benar berkualiti atau hanya mahu kaut untung cepat?”
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MusicTranscript
00:00If you do it only because other people do it,
00:02then you feel that it's in now,
00:03it's in the trend, you have to do it.
00:06It's going to be like...
00:08We had that one face in Malaysia
00:09where everyone wore jersey.
00:11That's right.
00:12I think it was four years ago.
00:14I feel that 70% of the brand
00:16that bought jersey in the time too hot,
00:18in the time too hot selling,
00:20it's not running now.
00:22Because they did it because of money.
00:25Okay.
00:26But in the long run,
00:27if you want to establish a brand like this,
00:29memang sangkut.
00:36This is Serious Love Podcast!
00:38Serious Love!
00:49Hello guys!
00:50Welcome back to Serious Love Podcast
00:52bersama saya Haida Ransanuddin dan juga Azmi.
00:55Macam biasalah setiap minggu,
00:57kita akan bawa dengan guest kita,
00:58kita akan tanya diorang secara direct.
01:02Apa ni, apa ni ni?
01:03Cerita-cerita diorang lah.
01:04Betul.
01:05Kadang-kadang guest-guest yang kita,
01:07ataupun seriabiti ke,
01:09siapa-siapalah yang kita jemput ni,
01:10diorang tak boleh cerita benda tu dekat luar ni.
01:12Betul.
01:13Dekat, apa ni, platform yang rasmi kan.
01:17Betul.
01:18Jadi, hari ni,
01:19di Serious lah,
01:20kita nak memang dengar,
01:22apa ni orang cakap secara jujur daripada diorang terus kan.
01:25Okay so,
01:26and then this week, kita ada...
01:28Ryan.
01:29Ryan Najmi here.
01:30Yeah!
01:31Also,
01:32kau punya Instagram sikit.
01:33Apa kau punya IG?
01:34Also known as Broyan.
01:35Yeah.
01:36Oh, I try it.
01:37Aku rasa,
01:38aku rasa orang-orang yang macam in the scene.
01:41Semuanya kenal lah.
01:41Semuanya kenal lah.
01:42Semuanya kenal lah.
01:42Mereka tahu lah.
01:43Sebab kau pun ada brand kau sendiri.
01:44Yeah.
01:45Kau rocking your own brand.
01:46Aku pun pakai brand dia.
01:47In fact.
01:48Awak ada baju ni?
01:48Haa.
01:49Bawai baju.
01:50Dari tadi aku tanya kan,
01:51eh, kau mana dapat baju ni kan?
01:52Haa.
01:53Rupanya, oh, guest katanya.
01:54Ni lah.
01:55Ni lah.
01:56Walaupun satu uji dapat kan,
01:57tapi tak kena.
01:58Tak ada kedua-dua.
01:59Next one.
02:00Okay, Ryan.
02:01Terima kasih Ryan.
02:02Dan Ryan ni salah seorang local brand owner lah.
02:11Yang ada dekat Malaysia hari ni.
02:13Dan macam Azmi cakap tadi,
02:14semua orang yang dalam scene memang semua dah kenal dia.
02:16Of course.
02:17Kenal Ryan dan juga kenal brand dia.
02:19So, hari ni Azmi,
02:21kita nak tanya dulu pasal Ryan lah sebenarnya.
02:23Boleh.
02:23Ryan.
02:24Betul.
02:24Sebelum,
02:26boleh tak kau nak beritahu,
02:27boleh tak kau cerita dulu,
02:28siapa Ryan sebenarnya?
02:30Ryan eh?
02:31Okay, I started off
02:33in the industry lah.
02:34Aku start dengan,
02:36I would say as a model kot.
02:38But mostly as like a streetwear model.
02:41Haa.
02:42And then eventually,
02:43but that was not my goal.
02:45Because dulu aku ada brand ke.
02:46Oh, okay.
02:48Marketing-wise apa tak ada.
02:49Aku buat barang,
02:50aku expect people to come to me and buy my stuff.
02:52That's not how it looks like.
02:53Okay.
02:54So, of course you have to have the personal branding first.
02:56That's why I could jump into,
02:57I could venture into this world first.
02:59And then slowly,
03:01people start to know me,
03:03people start to recognize me and then,
03:05I start to gain the brand.
03:06Tapi different lah.
03:07Two different things lah.
03:08Okay.
03:09But dulu aku minat benda lain lah.
03:10So, I started off as a brand.
03:12Dulu aku start,
03:13macam colorful kind of brand.
03:15Oh, okay.
03:16Very Tyler Decretion.
03:17Haa.
03:18But then,
03:18it doesn't grow on me.
03:20So, aku stop halfway and,
03:22aku suka baggy.
03:23Baggy jeans is more,
03:24it's more me, you know.
03:26Haa.
03:26Haa.
03:27So,
03:28to the point, aku start as a model.
03:33And then,
03:34I wouldn't say a model lah.
03:35I would just say someone that who could fit the brand,
03:37you know.
03:38Haa.
03:38Tapi aku rasa untuk aku kau model lah.
03:39Model lah.
03:40Haa.
03:40Sebab aku pendek.
03:41Haa.
03:42Haa.
03:43Kau dia macam muse untuk certain brand ke masa tu?
03:47Something like that lah, ya.
03:48Haa.
03:49Something like that.
03:49Then,
03:50my end goal is to have my own brand again.
03:53So, sekarang modeling memang aku slow sikit.
03:55Haa.
03:56Tapi still buat lah, kan?
03:57Still buat lah.
03:57Still buat tu.
03:57Aku rasa recently aku ada nampak kau buat dengan KL City.
04:00Haa.
04:01KL City and PKL, ya.
04:02Oh.
04:03Kau tengok ada satu KL City dengan PKL, ya.
04:03Kau tengok ada satu KL City dengan PKL tu,
04:04ada seorang mamat ni,
04:06dia macam potong rambut macam Ronaldo, tau lah.
04:08Oh, ya.
04:08Dia macam botak semua dan dia just tinggal, like,
04:10this one spot tu, kan?
04:12Sebiji ke sini, kan?
04:13Haa.
04:13Itu engkau lah.
04:14Haa.
04:14Oh, dahsyat.
04:15Aku rasa, as model kau memang kena,
04:18maybe,
04:18kalau kau tak rasa kau model,
04:20tapi untuk aku kau model lah, kan?
04:21Haa.
04:22Kau rasa memang kau would do anything lah,
04:25untuk for that shoot ke kau rasa macam,
04:27there are certain limits yang kau rasa macam,
04:29ni tak lay tu, ni bukan aku.
04:31I mean, okay,
04:32jobs that I ambil,
04:34is mostly the job that fits me.
04:37Haa.
04:37So, aku rasa aku boleh bawa rambut macam tu,
04:40aku buat je.
04:40Sebab rambut aku cepat grow.
04:42So, it's a small matter lah kalau aku nak potong jap,
04:46sehari biar macam tu jap,
04:47and then potong balik.
04:48So, sebab aku rasa for a model,
04:49dia kena,
04:51it's not about the look lah.
04:52It looks,
04:53it's come after work.
04:55Hmm.
04:55The first one is the vibe.
04:56Kalau dia boleh bawa,
04:58brand tu punya identity.
04:59Hmm, betul.
05:00That guy should be the one lah, ya.
05:01Faham.
05:02Okay, Ryan.
05:02Sebelum kita nak,
05:04lebih,
05:04orang cakap apa,
05:05lebih deep lah,
05:06pasal kau punya,
05:07apa ni,
05:07career kau sekarang kan.
05:10Kau asal mana bro sebenarnya?
05:11Aku dah masyarak lah.
05:12Rumah aku lima minit dari sini.
05:13Ya lah.
05:14Tahu kau bangkau tadi.
05:15Haa?
05:17Suri kau bangkau.
05:18Born and raised sama Sarah.
05:20Haa.
05:20So, maknanya kau memang asal sini lah.
05:22I was born in Perak.
05:23Tapi, I stayed there for two years,
05:24sampai my family pindah sini.
05:26So, I was basically raised here lah.
05:28Ever since that.
05:29Ever since that.
05:30Okay.
05:30So, daripada kau kecik ni,
05:32memang,
05:33kau memang into fashion,
05:36ke benda ni datang lepas certain age kau?
05:40It comes after SPM actually.
05:41Aku start to like fashion because,
05:45okay, back then aku tak dengar sangat muzik.
05:48Up to that one point.
05:49Aku rasa muzik ni macam best dengar kan.
05:51Haa.
05:52And then, aku dengar lagu Tyler Decreter.
05:54Okay.
05:55Haa.
05:56Since then, aku tengusha Mamat ni,
05:57wey, style kat?
05:58Mamat ni lah.
05:58Macam mana Mamat ni dia boleh rock all this colourful,
06:00colourful stuff kan?
06:01Haa.
06:02And dia berani buat benda tu.
06:03Okay.
06:04And bila dia dah buat benda tu,
06:05nampak very genuine,
06:06very authentic lah in a way.
06:08Macam dia kan?
06:08Haa.
06:09So, that's why,
06:10it got me into fashion.
06:11Haa.
06:12Tapi, it doesn't grow in me.
06:13Whatever he does, like,
06:15the colour part ke apa,
06:16it doesn't grow in me.
06:17But, his marketing and whatever,
06:18still doing whatever he's doing lah.
06:20Haa.
06:21Haa.
06:21Aku minat lah apa yang dia buat.
06:23So, sekarang aku more into, like,
06:25grungy, punk kind of fashion.
06:27Okay.
06:28Aku rasa it's more authentic of me.
06:30Haa.
06:30Because I was raised in a flat.
06:32Yeah, though.
06:33So, in a way, I come from the streets.
06:35Haa.
06:36So, whatever I'm bringing to the world is streets.
06:39The culture lah, in a way.
06:40Basically, kau sendiri dah melalui face-face as,
06:45macam kira, budak flat lah.
06:46You can say that lah.
06:47You can say that lah, ya.
06:48Dia, mananya,
06:50apa ni,
06:51original street punya budak lah.
06:53Betul.
06:54Haa.
06:54Sebab, bagi aku lah,
06:55macam bila kau cakap pasal street fashion ke,
06:58ataupun,
06:59apa-apa je lah,
06:59kalau kita nak cakap pasal rapper kan.
07:02Contoh yang,
07:03bila diorang original daripada,
07:05kita boleh cakap,
07:06budak jalanan kan.
07:07Yang memang,
07:08bila diorang buat lagu tu,
07:09lagi best.
07:10Sebab apa lagu tu lagi sampai,
07:11sebab itu,
07:12based on diorang punya experience.
07:13Experience, yes.
07:13That's why it feels genuine.
07:15Yeah.
07:16Bukannya sebab dia tengok,
07:17ada rapper dia punya,
07:18favourite rapper ke apa lah.
07:19So, dia nak buat lagu,
07:21based on rapper tu lah kan.
07:23Like, Tyler himself,
07:24he's from the streets.
07:25Dia selalu lepak-lepak dekat,
07:27Fairfax lah.
07:28Yang dekat Supreme Street tu kan.
07:29Ya.
07:30Mamat ni sikit tepi jalan.
07:32Dia, perangai dia,
07:33very ratchet sikit.
07:34Tapi,
07:35that's him lah.
07:36Ya, itu dia lah.
07:37Dia kan dia buat-buat lah.
07:38Betul.
07:39So, the point sekarang,
07:39dia dah ada golf lifler semua kan.
07:41Like, he's brand.
07:43Tapi, dia more towards high fashion.
07:46But still, you can tell he's him.
07:48Dia tak ubah lagi dia.
07:49Faham.
07:49And kau pun nak try to be like that lah.
07:51Maksudnya, kau tak nak change kau punya identity
07:53just for the brand lah.
07:54Ya.
07:54Aku rasa aku sendiri pun boleh nampak sebab,
07:57aku actually a follower of kau punya brand lah.
07:59Dari awal lah kan.
08:00Eh, Tyler memang kenal lah.
08:02Kita memang kenal.
08:02Aku dah kenal dia.
08:03Aku rasa lama gila since 2017.
08:052017 time tu, dia macam budak-budak food sale.
08:08Pakai trikotel.
08:09Oh, okay.
08:11Tak ada lah.
08:11Tapi, kira kau,
08:12Ademir ada dalam dia lah, Ma.
08:15Tapi, itulah.
08:16Aku dah kenal Ryan lama.
08:18And, aku sebenarnya,
08:19aku rasa aku ada on faces of,
08:22dia nak try buat brand lain.
08:24Oh.
08:24Because, previously,
08:25aku rasa kau sendiri kau ada,
08:27dua brand yang kau nak try buat,
08:29which is Lucknut dengan Haffa kan.
08:32Tapi, sekarang kau start with Hush.
08:35So, aku nampak with Hush,
08:37aku nampak kau punya direction tu,
08:38it's more clearer kan.
08:39Aku rasa,
08:40even,
08:41aku sendiri,
08:42aku rasa aku pernah cakap kat kau macam,
08:44oh, kenapa kau nak guna nama Hush tu?
08:46Sebab,
08:47maybe it sounds violence lah,
08:48to some people eh.
08:49Tapi,
08:51aku suka bila kau sendiri cakap macam,
08:53actually, aku memang tak nak tukar benda tu.
08:55Sebab tu aku.
08:56So,
08:57aku rasa that's when it comes,
08:58when macam bila kau produce kau punya own design tu,
09:00kau tak fikir pun pasal,
09:02apa yang market nak sangat.
09:03Yes.
09:04Kau produce apa yang kau suka,
09:06then,
09:06orang happen to like it,
09:07and that's your rezeki lah kan.
09:09Itu lah,
09:09balik pada macam Ryan Cita tadi lah,
09:11dia punya,
09:12apa,
09:12turning point dia,
09:13masa dia tengok Mamat,
09:14start music,
09:16and then,
09:16macam mana Mamat tu carry,
09:17apa ni,
09:18fashion dengan music tu,
09:19dia boleh relate kan.
09:20And then,
09:21benda tu jadi pula kan.
09:22Sebab Mamat tu jadi diri dia sendiri.
09:24So,
09:24same goes to you lah bro kan.
09:25Betul.
09:25Kau bawa,
09:26apa yang diri kau,
09:28dan kau tak kisah,
09:30apa market nak ke masa tu,
09:32market sekarang ni tak nak,
09:33sekarang ni lebih ke arah ni,
09:34ke lebih ke tak ada.
09:35Sebab apa,
09:35Pester lah kan,
09:36dulu berkala pester lah kan.
09:38Tak kena lah kan.
09:38Sebab at the end,
09:39orang yang suka engkau,
09:41ataupun dia,
09:42yang mana memang jiwa dorang,
09:45automatically dorang memang akan support kau.
09:47Yeah,
09:47because I feel if,
09:49macam aku rasalah,
09:50this is my personal opinion eh,
09:52for you to start a brand,
09:53it's not,
09:54it's not because of money lah,
09:55I would say.
09:56It's more,
09:57it's more than that lah.
09:58It's,
09:58it's passion lah,
09:59I would say.
10:00Betul.
10:00Yeah.
10:01It's how you express yourself.
10:02Jadi aku,
10:03for me to express,
10:05whatever I feel,
10:05whatever I like,
10:06it's by fashion.
10:08Ha,
10:08macam tu lah.
10:09So,
10:11yeah,
10:11so aku rasa memang,
10:12vibe is number one lah,
10:14if you want to start a brand.
10:14Betul lah,
10:15aku rasa betul,
10:16apa yang kau cakap tu,
10:17for you to start a brand,
10:18money comes later lah kan.
10:20Obviously kau kena produce,
10:22apa yang kau nak,
10:23dan apa yang kau minat.
10:24Sebab,
10:25aku rasa as business owners pun,
10:27journey tu tak senang kan.
10:28Tak senang.
10:29So,
10:29kalau contoh lah,
10:30pernah lah,
10:31kau dengan brand kau sendiri,
10:33kau macam rasa,
10:35maybe in a way macam,
10:37okay,
10:37kau dah buat,
10:37tapi tak dapat apa yang kau expect.
10:40Maksudnya in terms of,
10:41return lah.
10:43Pernah, pernah.
10:43Profit,
10:44semua kau pernah buat kan.
10:46Kau rasa macam mana kau,
10:47boleh go through that phase,
10:49kalau kau memang fikir pasal duit je.
10:52Okay,
10:53I think,
10:54okay,
10:54benda macam ni lah,
10:55kalau if you,
10:56were to have a brand kan.
11:00Kau tak boleh ada expectation yang,
11:03semua orang akan layan barang kau buat.
11:04Okay,
11:05kau kena ada that one,
11:08one apa lah,
11:08cakap macam,
11:10kena terapkan dalam diri kita,
11:11yang kita buat ni,
11:13sebab kita minat.
11:14So,
11:15apa,
11:17jual tak jual tu,
11:17belakang cerita.
11:18At least you did it.
11:19Okay.
11:19So,
11:20okay,
11:20nak cakap pasal,
11:22quantity of the product lah.
11:24Buat lah,
11:25kalau macam barang-barang pelik-pelik sikit kan,
11:26yang kau rasa,
11:27general cannot accept it,
11:29buat lah sikit.
11:30Maybe some of them can buy it.
11:32Benda tu akan jalan juga,
11:33eventually.
11:34So,
11:34ada setengah produk tu,
11:36you know,
11:36you like that,
11:37but in a way,
11:38you know,
11:38general ni akan terima juga barang macam ni.
11:40Itu kau buat lah,
11:41paham sikit.
11:42So,
11:42macam tu lah nak bagi the cash flow goals,
11:44you know.
11:45Okay,
11:46Ryan,
11:47sebelum kita nak pergi jauh lagi pasal tu,
11:49aku nak tanya sebab,
11:49bila kau cerita pasal,
11:52apa,
11:53in terms of,
11:54kau punya,
11:55apa ni,
11:56ekspresi diri kau melalui fashion semua tu,
11:58dan juga in terms of,
12:00business,
12:01flow semua tu,
12:03mana kau belajar semua ni?
12:05Ataupun kau memang background family,
12:06kau memang business ke?
12:07Ataupun macam?
12:07Bro,
12:08I,
12:08from scratch lah,
12:09I would say.
12:10That's why,
12:10aku dari dulu,
12:11aku pernah buat brand tu fail.
12:12I got no management,
12:14I got no nothing,
12:15I got no marketing.
12:16I expect people,
12:18to eventually,
12:19suka je benda aku buat.
12:20It doesn't work that way lah,
12:21macam,
12:23okay,
12:23let's say,
12:24macam management wise,
12:25but sekarang,
12:26aku kerja with a brand,
12:27it's called HGPC,
12:28100%.
12:29So,
12:30from there,
12:30aku akan belajar juga,
12:32macam mana,
12:32dia orang flow management.
12:34So,
12:34that's how I work.
12:35So,
12:36aku apply that to my brand.
12:38Sebab,
12:38aku dekat brand aku,
12:40one man army.
12:41One man army.
12:41So,
12:42aku adalah,
12:43help from a friend juga,
12:44macam band,
12:45dia selalu tolong aku.
12:46Tapi,
12:47in terms of like,
12:48everything semua sendiri,
12:49just one man thing.
12:51So,
12:51daripada family kau si macam ni,
12:53awal-awal kau nak start tu?
12:54Sebab,
12:55macam kau cakap tadi,
12:55memang,
12:56kau memang start from scratch lah kan?
12:58So,
12:58awal-awal kau nak buat tu,
12:59family kau macam mana?
13:00In terms of,
13:01dia orang terima ke tak?
13:02Okay,
13:02dia orang,
13:03sejujurnya,
13:03when I started back then,
13:05dia orang tak berapa percaya,
13:07the vision.
13:08Dia like,
13:09Ryan,
13:09pergilah cari kerja,
13:10pergilah cari kerja.
13:11Aku dua tahun lah,
13:12dua tahun aku mengharapkan,
13:13kerja modeling je.
13:14Okay.
13:15Benda tu,
13:16sebulan sekali,
13:17kadang-kadang,
13:17kadang-kadang tak ada.
13:18So,
13:18aku memang tak stable dulu.
13:20Sampai aku nak pergi makan pun,
13:22dia orang yang,
13:22like payong kan memang,
13:23payong kan?
13:24To that point lah dulu,
13:25sebab aku betul-betul,
13:27aku tahu,
13:27end goal aku,
13:27aku nak buat ni.
13:28So,
13:29aku kena tahan je.
13:30Tapi memang,
13:31orang sekeliling,
13:32especially my mom,
13:33bising leper.
13:34Bising lah,
13:34bising teruk lah.
13:36So,
13:37after a while,
13:39aku dah masuk kerja,
13:40and then I got the crowd,
13:41that likes my fashion.
13:43So,
13:43that's why I started the brand,
13:44even booming lah.
13:45So,
13:46eventually from there,
13:47my mom dah start to trust me and all.
13:49Dah nampak kan?
13:49Dah nampak.
13:50Tapi awal-awal tu sakit lah,
13:51dua tahun dulu lah memang,
13:53benda aku buat ni,
13:54macam 50-50 chance lah.
13:56Tapi sebab aku minat sangat.
13:57Ya.
13:58Because aku ada,
13:59aku studied,
14:00hotel management back then.
14:02Oh.
14:02But I didn't venture into hotel management,
14:04because it wasn't really my thing.
14:05Ya.
14:06Ya.
14:06Sebab aku tak suka kerja hotel,
14:08aku tak suka,
14:10aku tak suka kerja yang tu.
14:11It's not my thing lah.
14:13Bukan,
14:13bukan,
14:14tak masuk lah dengan kau eh.
14:15Ya.
14:15Bukan jiwa lah.
14:16Bukan jiwa lah.
14:17Jiwa lah.
14:17And modeling pun,
14:18if you ask me,
14:19I don't really like modeling.
14:20I don't really like to be in front of the camera.
14:22Oh.
14:22Tapi I have to do that because,
14:25aku nak orang tahu,
14:26whatever I'm bringing tu.
14:27Hmm.
14:27Ya.
14:28So,
14:29my angle is to be,
14:30aku nak jadi orang yang,
14:31not always on the camera.
14:32Tapi aku suka yang behind the scene.
14:35Faham.
14:35Tapi tu lah,
14:36tu lah mi,
14:36sebab,
14:36sebab macam Ryan,
14:37dia dah ada plan dia.
14:39Ha,
14:39tu yang best.
14:40Betul.
14:40Walaupun,
14:40macam kau cakap,
14:41kau struggle 2 tahun tu kan,
14:43tapi sebab kau tahu apa yang kau nak kejar.
14:45Ada orang,
14:46struggle 2-3 tahun,
14:48diorang tak ada target pun.
14:49Tak ada vision lah.
14:50Ya lah,
14:51tak ada target lah.
14:51So,
14:52kalau kau struggle pun,
14:53macam tak ada hasil lah.
14:55Tapi,
14:56ke-strugglen kau tu,
14:57membuahkan hasil sebab,
14:59kau ada target kau masa tu kan.
15:00It's actually how bad you want that thing too.
15:03If you really want it,
15:04kau betul-betul nakkan that life.
15:06Eventually,
15:07God will help you.
15:09Betul.
15:09Aku setuju tu.
15:10It won't come easy.
15:11Sebab aku sendiri nampak,
15:12kau imagine ni dari dulu lah,
15:13for the past 2 brands,
15:14yang kau buat tak jadi,
15:15buat tak jadi.
15:15Tapi kau still,
15:16nak buat juga benda ni.
15:17Sebab,
15:18and sekarang aku rasa benda ni memang,
15:20jadi lah.
15:20Sebab aku nampak,
15:21kalau diorang jual,
15:23memang,
15:24kalau jual malam,
15:25malam tu juga biasanya akan show out kan.
15:275 minutes after lah.
15:285 minutes after,
15:29show out.
15:29Dia punya barang.
15:30Tapi not every product lah.
15:32So,
15:32I say lah macam,
15:33product yang I know designer can accept.
15:35Tu akan laju gila.
15:37Contoh,
15:37product yang macam,
15:38very experimental tu,
15:40it takes time lah.
15:41But eventually,
15:42it will sell out.
15:43Faham.
15:43It's how you market and stuff lah.
15:44Yeah.
15:45Tapi,
15:45aku nak tanya kau lah,
15:47since kau dah dalam,
15:50macam kira local brand punya scene kan,
15:53kau rasa apa,
15:54penerimaan,
15:57orang-orang terhadap,
15:57orang-orang Malaysia lah,
15:58terhadap local brand sekarang.
16:00Local brand Malaysia,
16:01especially about streetwear punya brand lah.
16:03Kau rasa macam mana,
16:03diorang punya acceptance?
16:04Penerimaan netizen kita.
16:06Aku rasa diorang,
16:08more open.
16:09Diorang lagi suka tengok,
16:12different-different brand has,
16:13their different-different,
16:14direction.
16:15Sebab,
16:16if you see,
16:174 or 5 years back then,
16:19kita punya local scene,
16:20is very template.
16:21It's very template.
16:22Gang ni sama,
16:23gang tu pun buat benda tu,
16:25gang ni pun buat benda tu.
16:25So,
16:26if you see nowadays,
16:27especially the uprising brand lah.
16:29Like,
16:30Olive.
16:31Olive.
16:31Shout out Eddie lah.
16:32Shout out Eddie lah.
16:33So,
16:33this kind of,
16:34Publer.
16:35Macam,
16:36this kind of brand lah.
16:37Diorang,
16:38Olive ni is more like,
16:39high fashion streetwear punya.
16:41Dia macam,
16:42a mix of both.
16:43So,
16:43let's say,
16:44what I'm doing now,
16:45what Publer is doing now,
16:46they are very underground.
16:48Underground.
16:49Tapi,
16:49kita ada niche kita.
16:50Some people can accept it,
16:51some people can accept it.
16:52It's fine.
16:52Tapi,
16:53I would say,
16:54lagi,
16:55apa,
16:55lagi besarlah penerimaan orang sekarang.
16:57Daripada dulu.
16:59It's growing lah,
16:59I would say.
17:00Malaysia industry.
17:01In terms of,
17:02macam kita nak cerita pasal persaingan lah.
17:04Ryan lah.
17:06Apa yang buatkan kau rasa,
17:09kau akan,
17:10apa orang cakap,
17:11kau akan ada,
17:12kau punya penyokong tu.
17:14Sebab,
17:14hari ni kita tengok,
17:15dah banyak gila local brand,
17:17yang dahsyat-dahsyat.
17:18Mungkin dulu template,
17:19tapi hari ni pun dah banyak,
17:21local brand yang ada,
17:22identity diorang sendiri.
17:24Betul.
17:24Dan ada market diorang sendiri,
17:25ada follower diorang sendiri.
17:26Macam kau pula,
17:27sebagai business owner,
17:28sebagai local brand owner,
17:30apa yang kau punya,
17:31apa kau punya kekuatan kau,
17:32dekat brand kau sendiri?
17:34My strength lah.
17:35My strength.
17:36Aku rasa,
17:37brand Hush,
17:38could kill you ni.
17:39Dia punya strength is,
17:40dia punya strength is more towards,
17:45the vibe lah.
17:46Macam,
17:47kalau kau minat bagi jeans,
17:48apa-apa produk yang aku keluarkan ni,
17:50akan kena dengan apa yang kau nak pakai ni.
17:52Macam kau suka minat bagi jeans lah,
17:53let's say kau minat bagi jeans,
17:54apa produk aku pakai ni,
17:55sesuai dengan bagi jeans.
17:57Sebab aku sendiri,
17:57aku suka bagi jeans.
17:58I really love bagi jeans.
18:00Azmi tak sesuai tau.
18:02Asal eh.
18:03Asal demi.
18:04Aku tak nak set kat lah.
18:05Tak nak buat kerja.
18:09Cuma straight cut ke,
18:10skinny ke,
18:11siapa yang boleh pull off,
18:12lawak je.
18:13Ya, betul lah.
18:13Macam aku,
18:14aku suka bagi.
18:15Aku rasa aku sesuai bagi,
18:16that's why,
18:17aku buat macam tu.
18:19Oh, tu best lah.
18:20Sebab kau dah tahu kat mana kau punya strength,
18:22so kau fokus more on apa yang kau punya kekuatan tu.
18:25And,
18:25at the end,
18:26peminat-peminat tu sendiri akan,
18:28akan cari kau lah.
18:28Siapa yang minat bagi ni,
18:29dia akan tengok,
18:30wish,
18:30lawak pakai macam ni.
18:33Tapi aku,
18:33aku kalau,
18:34designing part ke apa,
18:35aku takkan macam,
18:38eh,
18:38kau rasa orang boleh terima ke benda ni.
18:39Aku tak macam tu.
18:41Aku akan tanya,
18:42kau rasa benda ni style lah.
18:42Kau rasa kita,
18:43kita pakai ni lawak.
18:44Lawak,
18:45release.
18:46Kita orang selalu macam tu.
18:47Kita orang tak macam,
18:49fikir sangat apa yang orang fikir.
18:50Faham.
18:51Oh,
18:51aku rasa tu best lah sebenarnya.
18:52Sebab,
18:53sometimes aku rasa benda tak jalan,
18:54sebab,
18:55part,
18:55proses pemikiran tu yang terlalu lama.
18:58Betul.
18:58Dah bawa-bawa-buat,
18:59eh,
18:59kau rasa okay.
18:59Lepas tu,
19:00seorang pulak datang cakap,
19:01eh,
19:01aku rasa tak boleh.
19:02Lala tak keluar pun.
19:03That's why I say,
19:04like,
19:05if you want to do things like this,
19:06you have to have passion.
19:07Kenapa kau nak kena fikir bahasa orang?
19:09Kalau kau betul rasa benda tu power,
19:11kau buat je.
19:13Kalau orang tu,
19:14penerima orang tu ada benda tu,
19:15bagus lah tu,
19:16jadi lah tu.
19:17Kalau tak jadi,
19:18buat balik.
19:18Ha,
19:19buat balik je lah.
19:20Betul lah.
19:21So,
19:21the worst thing could happen pun,
19:22kau benda tu tak jual,
19:23dan kau kena try a new design lah,
19:25maksudnya kau tahu dah.
19:26In a way,
19:27in terms of kau punya eksperimen,
19:28kau tahu,
19:29this kind of design tak jalan.
19:30So,
19:30kau dah tak buat dalam benda yang sama kan?
19:32Ada dan kau tak tahu apa-apa kan?
19:33Yang best ni,
19:34yang penting dia buat.
19:35Betul.
19:36Ha,
19:36kan?
19:36Because you create a brand,
19:37not for,
19:38to please people,
19:39it's for you to express whatever you,
19:41your creativity ke whatever.
19:42Hmm.
19:42Ya.
19:43Kalau orang suka,
19:43orang suka,
19:44orang tak suka tak apa,
19:44move on.
19:45Ha.
19:46Cuma tu lah,
19:46it's,
19:47dia bukan senang macam cakap,
19:49dia nak terpulang.
19:49Ha,
19:49yelah,
19:50dia ada apa,
19:51proses tu dahsyat lah kan?
19:53Ha,
19:54betul tu,
19:54betul tu,
19:54kan?
19:55Ni,
19:56kau macam ada soalan lah?
19:56Kau rasa eh,
19:59raya.
20:00Eh,
20:00tapi Mi,
20:01sebelum soalan kau tu,
20:02kita lupa,
20:03kita nak shout out sikit dekat,
20:04hetam.
20:06Hetam dalam masyarakat perdana,
20:07sebab,
20:08korang telah bagi ruang,
20:10dan coffee,
20:11ataupun,
20:11semua air-air diorang ni memang sangat best lah.
20:13Shout out tu,
20:14hetam.
20:14Tempat baik,
20:15teduh kan?
20:16Teduh selesa.
20:17Air ni rasa unik lah,
20:34tapi tak tahu air apa koda ni.
20:36Oh,
20:36apa kau,
20:36ada campur-campur je.
20:37Ada campur-campur ni,
20:38selalunya campur-campur,
20:39kalau kalau-kalau gelap ni,
20:41kalau sedap tu sembang tu,
20:42mananya campur lah.
20:44Ada-ada-ada.
20:45Tahu tak,
20:46pengen main lah.
20:47Okay Mi,
20:47teruskan Mi.
20:48Right,
20:48aku nak tanya,
20:49sekarang aku rasa banyak juga brand,
20:52yang diorang just,
20:53basically diorang,
20:54okay,
20:54diorang ada logo diorang,
20:56diorang letak logo diorang,
20:57so diorang dah macam,
20:58okay,
20:58diorang terus jual lah.
20:59Benda ni,
20:59diorang rasa macam,
21:00they call it a brand,
21:01maksudnya diorang pun,
21:02call themselves as a brand owner.
21:04Maksudnya diorang tak kisah sangat macam,
21:06in terms of the designing part,
21:08diorang nak jual,
21:09diorang punya nama ke.
21:10Okay,
21:10so,
21:11You mean the startup eh,
21:12startup brand is it?
21:13Startup,
21:14anything lah.
21:15Startup brands,
21:15or any brands yang memang,
21:17diorang just,
21:18letak logo diorang,
21:19okay.
21:19Aku rasa,
21:20aku rasa soalan kau ni lebih pada,
21:21yang dah establish lah.
21:22So diorang dah confident,
21:24so apa je next design tu,
21:25diorang dah tak kisah sangat.
21:26Janji,
21:26ada logo diorang tu,
21:27diorang macam confident,
21:28orang akan beli juga.
21:30Betul.
21:30Ni,
21:31for me ada dua perspektif lah.
21:32If you're a startup brand,
21:34okay,
21:35dia ke,
21:35kalau kau ni influencer ke,
21:37of you,
21:37if you're an artist ke apa,
21:39it's a whole different story lah.
21:40Sebab,
21:40people actually buy your product,
21:41because of you.
21:42Yeah.
21:43Because if you're a startup,
21:45kalau kau tepek-tepek logo tu,
21:47technically,
21:47it's a brand lah.
21:48Tapi for me,
21:49I don't think,
21:50you can call it a brand,
21:51because,
21:51what I said macam,
21:53vibe is number one.
21:54Kalau kau duk tepek-tepek macam tu,
21:56tapi kau tak tahu kau nak buat.
21:57Brand aku ni,
21:58nak more towards,
21:59direction ke,
22:00direction ke,
22:00okay,
22:00streetwear pun,
22:01dia ada,
22:01dia ada bercabang-cabang lagi kan.
22:04Yeah,
22:04so,
22:05kau tak tahu apa kau buat,
22:06you just put it in general.
22:08I think it's hard for people to accept,
22:10macam tiba lah,
22:11in a way kan.
22:12Kau tepek-tepek,
22:13kau nak jual,
22:14siapa nak beli kan,
22:15betul.
22:15Unless if you're like artist lah,
22:16then people actually buy it,
22:17because you're artist.
22:19Sebab,
22:19orang tu minat kau.
22:20Yeah,
22:21something like that.
22:21So,
22:22I feel like,
22:23if you want to start a brand ke,
22:24if you want to run a clothing brand,
22:26cuma ni macam memang,
22:27fikir dulu,
22:28kau betul passionate ke about this?
22:30If you think about money semata-mata,
22:33maybe dia akan jadi,
22:34maybe akan jadi,
22:35it depends how you market your stuff also,
22:37tapi,
22:38for the long run,
22:40dia akan sangkut juga,
22:41halfway.
22:42Sebab kau tak ada,
22:43kau punya own identity tu lah kan,
22:45basically.
22:45Aku suka juga,
22:46part kau cakap ni,
22:47Ryan,
22:47sebab apa,
22:48bila kau cakap pasal,
22:50orang lain buat,
22:51brand sendiri,
22:52kau pun nak buat juga.
22:53Sebab kau rasa macam,
22:54sekarang tengah in lah,
22:55semua buat brand sendiri.
22:57So,
22:58kita pun kena buat juga lah.
22:59Tapi,
23:00berbeza dengan macam kau sendiri lah.
23:01Sending macam kau cakap pasal,
23:04identity,
23:05vibe tu.
23:06Bila diorang tak ada benda-benda tu,
23:07and aku rasa the most important,
23:08adalah pasal passion lah.
23:10Betul.
23:10Kau buat hanya kerana orang lain buat,
23:12so kau rasa benda tu tengah in sekarang,
23:14tengah trend,
23:14kena buat.
23:16Benda tu akan jadi lah,
23:17macam,
23:18we had that one face in Malaysia,
23:19yang semua orang pakai jersey.
23:21Betul.
23:22I think it was four years ago lah.
23:24Cuma,
23:25if you think about it again,
23:27benda tu,
23:27aku rasa,
23:2870% of the brand yang,
23:31jual jersey dulu,
23:32time tu hot,
23:33time tu tengah hot selling,
23:35is,
23:35dah tak jalan lah sekarang.
23:37Sebab diorang,
23:38did it because of money.
23:39Okay.
23:40Tapi in the long run,
23:41kalau nak to establish a brand like this,
23:43macam memang sangkut.
23:44Tapi ada setengah tu,
23:45memang still jalan sebab,
23:47diorang buat jersey tu,
23:49memang towards whatever they're doing.
23:51Okay,
23:51faham tak?
23:51Macam,
23:52diorang buat jersey towards whatever the vibe is.
23:55Diorang punya vibe lah?
23:56Diorang punya vibe,
23:57there's specific vibe.
23:58Sebab tu,
23:58sampai sekarang,
23:59diorang boleh go pergi.
24:00With different,
24:00different kind of product.
24:01Semua,
24:02yeah.
24:02Okay,
24:03apa pendapat korang,
24:03kalau ada,
24:05apa ni,
24:06brand owner,
24:07lokal lah eh,
24:08yang,
24:09yang buat,
24:10produk diorang,
24:12baju-baju diorang ni,
24:13tapi quality,
24:14tak berapa sangat pun.
24:15Quality,
24:16boleh cakap,
24:17weish,
24:18tengok pun tahu lah.
24:19Whack lah.
24:20Senang cerita.
24:21Senang cerita whack lah.
24:22Kau pegang kain pun kau dah tahu.
24:23Tapi,
24:24setiap kali dia keluarkan produk dia,
24:26ataupun baju-baju dia,
24:28Ya Allah meletup.
24:29Kan,
24:29orang tetap beli,
24:31gila b****n,
24:31and then diorang boleh buat sampai event sendiri.
24:34Kan,
24:34apa pendapat kau?
24:36Kalau pasal tu,
24:36Ryan.
24:37Okay,
24:37maybe,
24:38this,
24:40ni ada different,
24:40different,
24:41point of view lah.
24:43Point of view lah.
24:44I would say kan.
24:45Macam,
24:45aku rasa,
24:46maybe yang,
24:47walaupun quality is not there,
24:48maybe the design is there.
24:50Maybe,
24:51whatever they're trying to put is there.
24:52Okay,
24:52okay,
24:53macam aku bagi one big brand,
24:55such as Supreme.
24:56Supreme,
24:57jacket,
24:57hoodie,
24:58autoware,
24:59diorang power.
24:59Tapi,
25:00t-shirt diorang whack gila.
25:01T-shirt,
25:01color,
25:02gelabir.
25:02Buat kau basa 2-3 kali,
25:03habis.
25:04Pada Supreme mu kan?
25:05Tapi,
25:06kenapa diorang boleh sustain to that point?
25:08Sebab,
25:08it's Supreme lah.
25:10Diorang punya vibe tu kuat.
25:11Oh.
25:11From the streets,
25:12you know?
25:13So,
25:13aku rasa,
25:14kalau macam,
25:16quality,
25:16untuk startup ni,
25:17aku rasa,
25:18untuk quality,
25:19letak tepi dulu.
25:20You tunjuk whatever you want to do first.
25:22Oh.
25:22Yeah.
25:23Bila sebab,
25:24quality lagi bagus,
25:26costing lagi mahal.
25:28Oh,
25:28okay.
25:28So,
25:29kalau startup startup brand ni,
25:30maybe susah untuk diorang untuk buat kan?
25:31So,
25:32macam aku startup pun dulu,
25:33memang,
25:34quality out lah.
25:36Oh.
25:36Jujur-jujurnya lah.
25:38Kalau nak jadi frank kan right now,
25:39memang barai.
25:40Tapi,
25:41aku bawa tunjuk apa?
25:43The vision first.
25:45So,
25:45kalau orang beli,
25:46orang beli,
25:46start benda tu,
25:47kalau kita dah ada,
25:48roll back the money kan?
25:49So,
25:49kat situ,
25:50kita improve slowly,
25:51slowly in term of production.
25:52Oh.
25:53Ya.
25:54Wah.
25:54Sebab production memang pening.
25:56Ha.
25:57Production pening.
25:58Sebab kalau kita nak buat locally,
26:00our staff,
26:00limited sikit.
26:02Ha.
26:02Ni nak kena outsource from other country.
26:03Oh.
26:04China lah mostly.
26:04Oh, okay.
26:06China,
26:06whatever you want to do,
26:07you can do dah.
26:08Azmi nak buat dia,
26:10jadi orang sebijik lagi Azmi.
26:11Boleh tak?
26:11Oh, boleh.
26:12China, anything bro.
26:14Aku rasa malas nak datang podcast ni,
26:15kontas orang je.
26:17Apa kengger lah?
26:20Okay,
26:21right.
26:21Aku nak tanya kau,
26:23kau ada thoughts tak?
26:25On macam,
26:26sekarang aku rasa kita nampak,
26:27brand-brand yang besar,
26:29diorang dah start tu macam,
26:31somehow copy,
26:33brand-brand yang kecil,
26:34untuk nak marketkan barang tu.
26:36For example,
26:36mungkin brand kecil ni ada keluar satu barang,
26:39dan barang tu memang pergi lah.
26:41Ramai gila orang beli,
26:42and ramai orang nak support dia orang.
26:44Tapi tiba-tiba ada satu brand besar ni datang,
26:46dan dia buat design yang lebih kurang sama.
26:50So,
26:51apa kau punya thoughts on benda tu?
26:54Kau rasa,
26:55as kau lah,
26:55kau,
26:56aku rasa,
26:57kau boleh consider kau punya brand kecil ke besar untuk kau?
27:00Consider mine is still underground lah.
27:01Underground eh.
27:02So,
27:03kau rasa kalau ada brand besar,
27:05tiba-tiba macam,
27:06rembat kau punya design.
27:08Apa kau rasa?
27:09It depends on the,
27:11individual lah,
27:11Hussin.
27:12Macam aku,
27:12kalau aku orang nak tiru aku,
27:13aku tak kisah.
27:14Oh.
27:15Buat je lah,
27:15hantar kau lah.
27:16Tapi kau boleh tak buat vibe tu.
27:17I don't mind.
27:19Tapi setengah orang,
27:20dia orang akan marah lah.
27:21Of course lah kan,
27:22sebab,
27:23aku rasa in general pun,
27:24orang akan marah lah.
27:25Sebab,
27:26kau dah buat-buat,
27:27so orang tiru kan.
27:28Dalam kau besar,
27:29kau tiru aku yang kecil.
27:31Betul.
27:31Bagi aku,
27:33for you to,
27:34in a way,
27:34it's inspired kan.
27:35Haa,
27:35inspired lah.
27:36Inspired,
27:37I think it's better for you
27:38to inspired by international brands.
27:40Rather than you,
27:41focus on locals kan.
27:42Sebab,
27:43locals kita nak sama-sama naik,
27:44kenapa kau nak tiru,
27:46betul.
27:46Haa, betul.
27:46Tiru that guy also kan,
27:48contoh eh.
27:49Sebab,
27:50haa,
27:51okay,
27:51macam tu kalau,
27:52yang brand besar ni buat jadi,
27:53walaupun dia tiru brand kecil ni,
27:55I feel like it's unfair lah,
27:57sebab macam,
27:58kau ambil market lah.
27:59Kau ambil market,
28:00cuma,
28:01long run benda tu tak,
28:03tapi kalau dia nak buat macam tu for a while,
28:05memang jadi lah.
28:06Tak ngelai lah,
28:06benda macam tu memang boleh jadi lah.
28:08Sebab dia dah ada nama,
28:09dia brand besar kan.
28:11Cuma,
28:11I feel like it's unfair for this,
28:13small-small local brand,
28:14small-small artist,
28:15untuk kena macam tu,
28:16you know.
28:17Faham.
28:17Kalau you want to be inspired,
28:19inspired by the international one yang dah pergi jauh kan.
28:22Yang memang dah tak kisah pun lah kan.
28:24Aku rasa,
28:24dekat Malaysia itself pun,
28:26obviously,
28:27brand-brand yang kecil kat Malaysia,
28:28yang baru nak naik,
28:29diorang akan,
28:31yelah kan,
28:31marah lah,
28:33marah.
28:33Untuk aku marah,
28:34macam,
28:35aku baru nak masuk market ni,
28:37tapi aku dah macam,
28:38kena demotivate dengan benda-benda yang macam ni.
28:40Dah kena rembat idea kan.
28:41Haa,
28:41macam kesan lah kan.
28:43Tapi kalau engkau ni,
28:44kalau engkau ni,
28:45sekarang ni,
28:46engkau dekat dalam situation tu,
28:48apa engkau akan buat?
28:50Kalau aku,
28:51aku rasa,
28:52yelah obviously,
28:53aku akan marah juga.
28:54Bekas untuk aku,
28:56obviously,
28:56bila kau ambil,
28:57kau brand besar,
28:58aku rasa kau boleh rolling lagi banyak.
29:00In terms of volume pun,
29:01kau boleh ambil,
29:02buat benda tu lagi banyak.
29:03So,
29:04bila kau buat lagi banyak,
29:05lagi murah kan.
29:06That's how it works kan.
29:07So,
29:07bila kau buat lagi banyak,
29:08dia jadi,
29:09lagi murah.
29:11Ya,
29:11cuma,
29:12if you want to be inspired,
29:13inspired by these people yang,
29:14dah besar kan.
29:15Dah besar lah kan.
29:16Cuma,
29:17and internationally,
29:18not local lah.
29:19Kita kena support each other kan.
29:20Betul lah.
29:21Kita baru,
29:21kita punya scene pun,
29:23slowly growing out sih.
29:24So,
29:25lebih baik jangan,
29:26jangan tiru lokal sahaja.
29:27Betul,
29:28untuk aku,
29:28untuk aku dia,
29:29dia macam takdil lah memang,
29:30salah-salah.
29:30Sebab kau tak copy directly.
29:32Kau mungkin copy the whole design,
29:34I mean,
29:35shape of,
29:36the thing.
29:38Lepas tu kau just tambah,
29:39tukar-tukar barang-barang sikit je.
29:40Untuk aku memang,
29:41in terms of legally,
29:43tak salah.
29:44Walaupun bukan ada pesan copy.
29:45Betul.
29:46Tapi,
29:47untuk aku,
29:47it's more to unartical lah.
29:49Maksudnya,
29:49kau,
29:49kau tak,
29:50there's no respect there lah.
29:52Dia macam tak,
29:52tak,
29:53tak baik lah.
29:54Tak baik lah.
29:55So,
29:57aku rasa memang,
30:00lokal,
30:00kesian lah dekat dia orang yang,
30:02orang-orang nak naik kan.
30:03Macam tu.
30:04So,
30:04lebih baik kita,
30:05tengok orang luar,
30:06macam mana how they do it.
30:07Sebab,
30:07if you want to compare our scene,
30:09and their scene kat luar,
30:10two different world bro.
30:11Dia orang punya scene memang,
30:13globally,
30:14punya,
30:15level.
30:16Dia macam,
30:17the whole world boleh accept that thing.
30:18Oh.
30:19Macam kita not,
30:21kita kadang-kadang,
30:22kita-kita je kan.
30:23Maybe,
30:23kita punya jiran-jiran punya negara je,
30:25yang baru tahu about us.
30:27You know?
30:28So,
30:28I would say,
30:29baik,
30:29kalau nak jadi,
30:30nak letak role model tu,
30:31baik letak yang,
30:32big-big brand sell.
30:33Better than you do,
30:34copy-copy all these small brands.
30:35Sampai bila kan?
30:36Kau copy benda yang dekat tempat yang sama juga.
30:39So,
30:39tak berkembang lah.
30:40Tak berkembang pun kan.
30:41Rai,
30:41macam kau sendiri eh.
30:44Berapa tahun lah bro?
30:45Kau dalam,
30:46I mean,
30:47local,
30:48local brand punya scene lah.
30:50I think it's about,
30:53three years now.
30:54Three years lah.
30:54Daripada kau start yang awal dulu tu.
30:56So,
30:56dah tiga tahun dah.
30:57Eh,
30:58kalau yang betul-betul yang fail tu?
30:59Ha,
30:59yang fail tu?
31:01Eight years lah.
31:01Eight years lah,
31:02I would say.
31:02So,
31:03eight years lah.
31:03Apalagi dah ke dalam ni kan.
31:05Dan,
31:06daripada kau start yang fail dulu,
31:07sampailah hari ni,
31:08kan,
31:09orang dah nampak kau punya identity,
31:10orang datang kau punya vibe kan.
31:12Apa kau punya plan untuk next ni sebenarnya?
31:14Target kau lah.
31:15At least dalam five years ni.
31:17Betul.
31:17In five years,
31:18apa yang kau nampak,
31:19plan kau boleh buat?
31:20In five years lah.
31:24In five years,
31:24I would say,
31:25dekat local scene kita ni,
31:28our Malaysia scene ni,
31:29I would say,
31:29the fashion industry akan grow.
31:31That's for sure.
31:31Sebab sekarang,
31:32orang dah terima-terima kan.
31:34So,
31:35sekarang aku punya plan,
31:36in five years,
31:36I would love to
31:37become a proper brand.
31:39Sebab sekarang,
31:40aku sekarang,
31:42one man show lah.
31:43Kadang kalau nak post pun,
31:44aku,
31:45member-member tolong lah.
31:46Macam tu.
31:46Dia bukan proper sangat.
31:48Tapi kira one man show kau pun,
31:49buat-buat sendiri pun,
31:50pergi dia dahsyat.
31:51Dah macam satu team yang dia kerja kan?
31:53Tak juga.
31:54Tak tahu lah.
31:55Lebih kurang lah kot.
31:57Cuma tu lah,
31:58kalau I would,
31:59I would prefer to have a proper team.
32:01So,
32:01kalau benda tu proper,
32:02kita boleh go more.
32:03Kita ada different-different brain kan?
32:06Okay.
32:07Lebih banyak kepala yang,
32:08boleh grow together.
32:10Satu je,
32:11satu je lah.
32:12Kalau ada tiga-empat,
32:13kepala,
32:14kita boleh grow together.
32:15So,
32:16like that,
32:16I would say,
32:18nak ada kedai kot.
32:19Tapi,
32:19kedai tu lambat lagi lah.
32:21Fokus on online first.
32:22In five years,
32:22I would say,
32:23brand in Malaysia,
32:24lagi besar.
32:26Lagi,
32:26lagi apa,
32:26penerimaan netizen tu,
32:28lagi sedap lah.
32:30So,
32:30aku harap,
32:31brand aku pun,
32:31in five years pun,
32:32samalah.
32:33Macam tu.
32:35Tapi,
32:35benda ni tak mustahil ni.
32:36Betul.
32:37Kalau,
32:37kan,
32:38kalau kau cerita,
32:39dah 8 tahun,
32:39kau start dengan fail apa semua,
32:41dengan,
32:41aku boleh cakap,
32:42jenis yang kau,
32:43apa,
32:44proses kau lah.
32:45Selanjutnya,
32:45proses kau lah.
32:46Untuk sampai kau hari ni,
32:47produk cukup dahsyat.
32:48Aku rasa dalam masa 5 tahun,
32:50aku rasa tak mustahil,
32:51kau boleh ada,
32:52kau punya ofis,
32:53tim dan juga,
32:54apa,
32:54kedai sendiri lah.
32:57Betul lah mi kan?
32:57Betul tu.
32:58Sebab,
32:58Azmi memang,
32:59admire kau berduu.
33:05Betul lah tu,
33:06betul lah.
33:08Benda betul,
33:09kita mengaku je,
33:09tak malu pun kan?
33:11Betul.
33:12Adan kau ada apa-apa,
33:13Abi?
33:13Tak,
33:14aku just nak tanya,
33:15macam brand kau sendiri kan,
33:17je sikit lagi lah eh.
33:19Aku nak tanya,
33:19brand kau sendiri,
33:20previously aku ada nampak,
33:21kau buat macam,
33:22collaboration eh,
33:23dengan Lucy Rari ke apa tak?
33:24Ada.
33:25So,
33:25Lucy Rari lah,
33:26diorang punya record label.
33:27Oh, record label.
33:28Midlife.
33:29Midlife.
33:29So,
33:31how did that collaboration come about tu?
33:33So,
33:34okay,
33:34how it started lah eh.
33:36Yeah.
33:36So,
33:38before this,
33:39Dan Crack,
33:41one of the Midlife members,
33:42and,
33:43Dan Crack lah,
33:44dia selalu beli hash,
33:45punya products.
33:46So,
33:46dia orang selalu rap.
33:47Oh,
33:48berarti aja,
33:48sorry,
33:48pada awal tu,
33:49dia selalu beli
33:50barang lah,
33:51barang lah.
33:51Oh,
33:52okay.
33:52So,
33:52okay,
33:53me and Lucy Rari,
33:54pun,
33:55we're friends lah,
33:55we've been friends for like,
33:563-4 years.
33:58To the point yang macam,
33:59ada yang dia minat gila,
34:00yang Hoodie Pink tu.
34:01Hoodie Pink tu dia minat.
34:02So,
34:03dia kata,
34:03we ada lagi lah.
34:04Asal macam,
34:05ada lagi lah,
34:06aku cakap dah habis.
34:08Tapi ada,
34:09ada macam aku punya lah,
34:10personal one.
34:11Dia kata,
34:11dia nak pakai for concert
34:12dekat sini kelah.
34:13Oh.
34:14So,
34:15aku cakap,
34:16boleh lah,
34:17aku pasal satu kan.
34:18So,
34:18dia orang rap dekat situ.
34:19So,
34:19kau bagi kau punya sendiri lah.
34:21Personal one lah.
34:22And,
34:23t-shirt I think.
34:24So,
34:24the t-shirt tu,
34:25ada extras lah.
34:26Aku bagi kat dia orang.
34:27Emran,
34:28then Crack,
34:28dengan Lucid Lari.
34:30So,
34:30dia orang pakai,
34:30dia orang rap that thing.
34:32So,
34:32eventually macam,
34:33orang nampak,
34:34midlife pakai barang Hush kan.
34:35Oh.
34:36So,
34:37kita orang come out,
34:39after a few months after that,
34:40we come out with an idea macam,
34:41Hush Army.
34:42Sebab,
34:44in a way,
34:44macam midlife suka rap,
34:45Hush kan.
34:46So,
34:46dia orang pakai Hush Army.
34:47Kita orang buat merge lah for,
34:49merge lah kan.
34:50I would say kan.
34:51Merge lah.
34:51Merge lah.
34:52Macam,
34:53collab with them.
34:54Sebab,
34:54dia orang pun macam,
34:55independent punya label.
34:57Okay.
34:58They're not under anyone.
34:59So,
34:59aku pun independent punya brand.
35:01So,
35:01dia orang pun selalu pakai brand aku.
35:02So,
35:02that's how it comes lah.
35:04Oh.
35:04Baik lah kan.
35:05Benda yang tak,
35:06benda yang kau tak expect pun.
35:07Padahal dia memang minat kau punya.
35:09Padahal dia beli pun.
35:10Betul.
35:10Dia start beli beli.
35:11Betul.
35:11Tapi sebabkan masa dia dah,
35:13orang dah nampak,
35:13and then brand apa,
35:14label sendiri pun nampak kan.
35:16So,
35:16tak langsung kau dah ada kau punya ni.
35:18And,
35:19betul.
35:19Oh,
35:19dah cakap Rami kan.
35:20Aku suka bila,
35:22kita bercerita dengan,
35:24especially bila kita cakap pasal local brand kan.
35:27And then,
35:27kau pula,
35:28apa,
35:28kita yang muda-muda ni,
35:30dah ada,
35:31apa,
35:32business sendiri.
35:33Itu yang buat aku macam,
35:34weh,
35:34bagi inspirasi banyak lah.
35:35Dan aku rasa,
35:36Ryan,
35:37mungkin kau boleh cakap sikit dekat,
35:38kita punya pendengar dan juga penonton,
35:40serius lah kan.
35:41Mungkin kata-kata semangat sikit.
35:42Ada juga kat luar,
35:43kita tak tahu.
35:44Diorang memang ada passion diorang dalam ni,
35:46tapi diorang tak tahu nak start macam mana.
35:48Kan.
35:48Okay,
35:49for me,
35:49kalau korang baru nak start,
35:51aku rasa,
35:54banyakkan lagi korang punya,
35:56apa,
35:56tengok-tengok brand luar,
35:57macam ni diorang buat,
35:58semua.
35:59Doesn't mean you don't have money,
36:00you cannot do this though.
36:01Aku start brand harsh ni dengan RM400 lah.
36:03Dengan RM400 lah.
36:05Time tu buat 30 pieces,
36:0620 pieces untuk kawan-kawan beli je.
36:08Tapi,
36:08tu the point yang,
36:09okay,
36:10first aku punya,
36:11t-shirt yang aku release.
36:15Saja je release,
36:16sebab nak tunjuk macam,
36:17macam,
36:18things that I do kan,
36:19on the harsh,
36:20punya page.
36:22So,
36:22tiba-tiba yang DM,
36:23yang nak beli tu sampai,
36:253-4 ratus orang.
36:25Oh ya.
36:26Aku macam,
36:27gila kek benda ni kan.
36:28Tapi,
36:28tapi macam tak nak lepaskan peluang ni.
36:30So,
36:31kita DM balik seorang-seorang tu,
36:32if you really want it,
36:34boleh.
36:34Tapi,
36:36peer order.
36:37So,
36:38okay,
36:38let's say 400 tu,
36:39maybe 200 of them yang peer order.
36:41So,
36:42kat situ pendeng sikit.
36:43Tapi,
36:43kau kena lock customer tu kan.
36:44You have to lock those people
36:45and they also,
36:47ada,
36:48nak achieve your dream kan.
36:49So,
36:49tak nak lah lepaskan peluang tu.
36:50Betul.
36:51So,
36:51kat situ lah,
36:52start benda tu,
36:52aku rasa,
36:53eh,
36:53harsh ni boleh buat betul-betul juga.
36:54Ha.
36:55Start benda tu,
36:56aku constantly release.
36:57Every month.
36:59So,
36:59kalau korang yang baru nak start tu,
37:00buat je,
37:02lu beberapa pieces betuk kawan-kawan pakai,
37:03korang takat lah gambar-gambar sikit.
37:05Ha,
37:05promote-promote sikit.
37:06Kalau korang rasa,
37:07t-shirt tu style,
37:08kau pagi lah kawan-kawan kau pakai.
37:10Takpe,
37:10pakai pasal duit tu takpe.
37:12Awal-awal memang macam tu.
37:13So,
37:13eventually,
37:14kalau betul kau punya niat tu,
37:15power,
37:16eh,
37:16power pula,
37:16kuat.
37:17Bagus.
37:17And then,
37:19macam nak cakap macam,
37:21passionate gila lah.
37:22Memang benda tu jadi lah.
37:23Ha.
37:23Benda tu memang akan jadi lah.
37:25Hmm.
37:25At the end of the day,
37:26benda tu akan jadi lah.
37:27Hmm.
37:28Dia tak ada macam,
37:29walaupun it takes time macam against lab.
37:31Hmm.
37:31If you guys know against lab,
37:32it's a brand,
37:33diorang sekarang dah ada shop sendiri dekat Pudu.
37:35Hmm.
37:35Diorang start dulu online,
37:37ha,
37:37quality pun tak,
37:38it's not there.
37:39Tapi,
37:40sampai tu depan diorang ada kedai sendiri.
37:42Macam,
37:42kedai dia macam supreme kan,
37:43dalam dia.
37:44Hmm.
37:44Hmm.
37:44And,
37:45recently,
37:47diorang baru rilis Joga Bonito-nya JC.
37:49Dia inspired by Brazil 2000,
37:51berapa punya.
37:51Oh,
37:52okay.
37:52Oh,
37:52okay.
37:53Orang beratuh panjang kan,
37:54nak fikir barang dia.
37:55Gila lah.
37:55Tapi diorang dalam,
37:56dalam scene dah 10 years.
37:58Hmm.
37:59Dia matter of time lah,
38:00sampai mana kau nak,
38:02sampai that level,
38:02you know.
38:03Kalau kau betul passionate,
38:04dia akan dapat kat.
38:05Sebab,
38:05the owner itself,
38:06Shandu Abui memang passionate about fashion.
38:08Oh.
38:08Memang passionate about streetwear scene ni.
38:11Oh.
38:11So,
38:11let's try jadi benda tu.
38:13Oh.
38:13Last, last, last.
38:14Dah.
38:14Aku ada nak tanya.
38:15Sebab sekarang local brand,
38:17aku perasan,
38:18banyak brand-brand yang buat battle culture tau.
38:20Maksudnya yang macam kau cakap tadi lah,
38:22beratur panjang gila kan.
38:24So,
38:24last lah,
38:24apa,
38:25apa thoughts kau tu,
38:26on,
38:27orang sanggup,
38:29untuk beratur panjang,
38:30panjang,
38:30untuk dapatkan satu brand tu.
38:32Kau rasa macam mana?
38:32Aku suka lah tengok benda tu,
38:34honestly.
38:34Sebab,
38:34sebab macam,
38:38people who actually queue up for your product tu,
38:40it's crazy tu.
38:41Faham tak?
38:42Macam,
38:43you can tell that the scene is growing lah.
38:45Sebab,
38:45orang sanggup,
38:46orang sanggup,
38:47kadang okay,
38:47macam SVG eh.
38:48Dia orang,
38:49kalau dia orang buat offline release,
38:50orang beratur sepanjang seminggu awal tau.
38:52Which is crazy tau.
38:54Seminggu tu?
38:54Seminggu lah.
38:55Dia orang punya nak,
38:57punya produk kan.
38:58So,
38:58aku suka tengok,
39:00benda-benda macam ni.
39:01So,
39:01aku rasa,
39:02benda-benda macam ni okay je.
39:03Aku bagi benda tu,
39:04macam grow in the industry.
39:05So,
39:06it's not a problem.
39:06It's,
39:07it's a positive impact lah.
39:09Apa yang kau buat tu,
39:10apa yang brand ni buat ke,
39:11apa yang brand ni buat,
39:12ada crowd dia jadi lah tu.
39:15Sampai lah.
39:15Baik.
39:16Betul,
39:16betul.
39:17Okay,
39:17Ryan eh,
39:17apa,
39:18kita orang di sini selah,
39:19doakan kau terus,
39:21mau cakap apa,
39:21terus lagi maju.
39:24Aku tak sabar nak tengok kau,
39:26ada kau punya,
39:27apa,
39:27tak mean ni,
39:28nak pergi mall ke mana,
39:29ada kedai dia.
39:30Yeah.
39:31A bit harsh,
39:32won't be in malls lah.
39:33Oh,
39:33kat mana-mana lah,
39:34tak betul tak.
39:35Nak pergi kat kedai kau tu lah.
39:36Yeah,
39:37yeah,
39:37yeah.
39:38Okay,
39:39Ryan lah,
39:39thank you so much Ryan.
39:40Thank you for your time.
39:42Macam biasa,
39:43kita,
39:44jumpa lagi next week di Serious Love Podcast.
39:46Saya Haidar Hassanuddin.
39:47Saya Azmi.
39:48See you guys next week.
39:49Ciao.
39:53Sub indo by broth3rmax
39:59Sub indo by broth3rmax
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