French Senate backs law to regulate ultra fast fashion giants Shein and Temu

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French Senate backs law to regulate ultra fast fashion giants Shein and Temu  The new legislation would impose eco-taxes, advertising bans, and influencer restrictions, but critics believe the bill falls short of its initial environmental ambitions.  READ MORE : http://www.euronews.com/2025/06/11/french-senate-backs-law-to-regulate-ultra-fast-fashion-giants-shein-and-temu  Subscribe to our channel. Euronews is available on Dailymotion in 12 languages

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00:00Cheap to buy and quick to toss, fast fashion has flooded the French market.

00:06In the country alone, 35 clothing items are thrown away every second.

00:11And now, French lawmakers are trying to rein it in.

00:15On Tuesday afternoon, the Senate gave sweeping support to a new bill aimed at regulating the industry.

00:22The target, Chinese giants like Xi'in and Timu accused of pushing low-cost clothes at a high environmental cost.

00:31The proposed law introduces eco-taxes of up to 10 euros per item by 2030,

00:38bans advertising and restricts influencers from promoting such brands.

00:43But critics argue the law has been watered down under pressure from the fast fashion lobbies.

00:49European brands like Zara and H&M are spared from the harshest sanctions.

01:19La protection économique qui va devenir le moteur majeur de ce texte,

01:23alors qu'à la base, il y avait vraiment cette ambition de faire évoluer le secteur vers des pratiques durables.

01:27But some French lawmakers argue the bill needs to protect European industries first.

01:33Malheureusement, on n'a pas le choix.

01:36Aujourd'hui, il faut défendre encore ce qu'il nous reste de ces filières qui sont européennes

01:40et qui, finalement non, il faut distinguer la production qui est faite en Chine par ces personnes

01:46et la production de ces géants chinois.

01:48On est sur des échelles qui sont cent fois supérieures.

01:51Donc eux, on les préserve pour le moment parce que sinon, il ne nous restera plus rien.

01:56The bill still faces a final review by a joint committee in September

02:01and approval from the European Commission.

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