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National World - LocalTV
  • 09/06/2025
Today we talk about the price of food and products like tea bags, shampoo and mouthwash. Have locals noticed you get less for your money?
Transcript
00:00Bristol residents are noticing smaller products on supermarket shelves without a drop in price,
00:09a trend known as shrinkflation.
00:11And is it something that bothers you? Tell me a little bit about that.
00:14Well, yes, of course, you just have to be a bit more careful, don't you?
00:17I think it bothers other people probably more.
00:20This practice has raised concerns about transparency and consumer awareness.
00:25Consumer groups like Witch and the Competition and Markets Authority are urging for clearer labelling to help shoppers identify shrinkflation.
00:35Currently, many products change go unnoticed unless consumers closely monitor unit prices.
00:41But when you go to the shop, you get a lot less for your money these days.
00:45Is this something that you have noticed at all?
00:48Yeah, I think so. Like, I mean, I've never been like a massive shopper or anything.
00:53But yeah, I think you don't seem to get as much like, I don't know, you don't get as much for your money anymore for sure.
01:01Lots of people have noticed that when they go to the shops, you get a lot less for your money now.
01:06Is this something that you have noticed at all?
01:09Yes. Yes, particularly, we do a lot of shopping online, so we buy a lot of things, waitress or cattle.
01:22So we don't notice that much.
01:24But when it comes to little shopping, so I have to do sometimes shopping, my wife works in a school,
01:29so I have to do quite a few things now and then water, milk.
01:33I've noticed, for instance, the price of water, the price of milk has gone through the roof in the last year, two years.
01:40Yes.
01:42In response to shrinkflation, Bristol shoppers are becoming more vigilant.
01:48Many are comparing unit prices and opting for bulk purchases to get better value.
01:54Local markets and independent stores are also seeing increased pricing as consumers seek alternatives to mainstream supermarkets.
02:04I think we're back to that bigger question of how we value food in the first place.
02:07Since it's crazy that you can go into what we all might ladies wrote to,
02:12you could go into any number of shops here and buy food from all over the world for less than a pound.
02:17It doesn't make any sense. We have no concept of the value of food now anyway.
02:23So it's a bit like, yeah, I mean, I'll buy whatever, to be honest.
02:27I think we tend to eat less meat and to save the money to buy better meat.
02:32And then it's nice to buy nicer food when you have the money.
02:36But if it comes down to it, sometimes you've got to choose the cheap stuff, right?
02:40But yeah, I think, again, it's a bigger problem.
02:42There's no value to how much food costs.
02:45We don't value it. So, yeah, it's a different question.
02:49No, not really. I think there's a lot of what they call it like price gouging.
02:53Like when like the, they put the cost onto the consumer rather than like absorb a little bit of them themselves.
02:59No, say no, just a little bit of them themselves.
03:04Yeah.
03:05It's wonderful.
03:07No, no, no, no.
03:08No, no, no, no, no.
03:09No.
03:11No, no, no.
03:12I'm not.
03:13I'm not.
03:14It's really good to have fun.
03:15I'm not.
03:16It's really good to have fun for me.
03:17It's really good to have fun.

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