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Stacy Vee Talks About Preparing for Stagecoach, Bringing on Zach Bryan to the Main Stage & More | Country Power Players 2025
Billboard
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6/5/2025
Stacy Vee caught up with Billboard's Jessica Nicholson at Country Power Players 2025.
Category
🎵
Music
Transcript
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00:00
Congratulations on being named Executive of the Year at the Billboard Country Power Player Awards.
00:05
I was there at Stagecoach this year, and just the amount of genres and music that you guys had from,
00:12
you had Jelly Roll, you had Lana Del Rey, you had Backstreet Boys.
00:16
What is it like putting that type of a wide-ranging of curation together?
00:21
I mean, I think every year is a new adventure.
00:23
It's quite literally country A to Z, and like non-country, one to a hundred.
00:32
We like to celebrate all the genres of country music, people who have been there with us from the beginning,
00:40
as well as usher in all the exciting new voices, and have as much fun as possible.
00:46
That's always the goal out at Stagecoach.
00:48
I was also there a couple of years ago when Zach Ryan was on the Palomino stage.
00:52
Obviously, this year, he was on the main stage.
00:55
Can you talk about taking an artist that you see that early on, that you believe in,
01:00
and helping them rise to the ranks like that?
01:01
What is that like?
01:02
I mean, I'm glad you asked that question, because it's literally my favorite thing about Stagecoach.
01:09
You have someone like Zach Ryan, who is an absolute rocket ship.
01:14
You know, we knew it from the second we booked him.
01:16
We were so early on.
01:18
By the time Stagecoach played off, and he was in Palomino, like, he was a bona fide superstar.
01:24
And then, fast forward to now, having him headline the main stage.
01:28
But the best part is, from Palomino stage to main stage, we've had the pleasure to work with him on his journey,
01:36
getting to work with him outside of the festival space, on his touring, and all these amazing moments.
01:42
But that's the biggest joy about Stagecoach, is watching these artists grow with us.
01:49
But also, shine a little light on your team.
01:52
I mean, putting together something like this is not something that one person can do alone.
01:56
Shine a little light on your team that helps you put all of this together.
01:58
I mean, that's my favorite thing to do.
02:00
I mean, I get to stand here, and I get to be here and accept this award.
02:05
But I'm representing such a hard-working, dedicated team, and so many people have been with the company for so long.
02:14
And, you know, special props to my ride-or-die, Sabrina Sarmiento over there.
02:20
She's my partner in crime.
02:22
And, you know, her and so many people on the team, everybody just flexes their muscles, uses their expertise,
02:31
and cares so much, and is so dedicated.
02:35
And, you know, it's obviously just a culmination of all of us.
02:40
Well, and one last question, too.
02:42
As Stagecoach continues to evolve, what do you think it will look like next year or five years from now?
02:47
I mean, the best thing about Stagecoach is it's organically grown and ebbed and flowed.
02:58
I think if I tried to guess what it would be like in five years, I might miss out on some really fun stuff along the way.
03:05
So I just take it year by year and see what's available and see what's happening and make a few predictions
03:13
and just take it gradually and slowly year by year because I just, I don't want to miss out on anything
03:20
because I set my sights too specifically on something.
03:24
I like slow, organic growth.
03:27
I love it.
03:28
Well, thank you so much.
03:29
Congratulations.
03:30
Very deserving of this.
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