When image architect Law Roach is behind a look, it's 10s across the board. The man himself talks us through some of his most iconic career moments thus far to working with #tomdaya, Megan Thee Stallion's SNL double-duty debut and the Disney show that connected him to Celine Dion.
Director and Cinematographer: Clarence Fuller
Editor: Jai Love
Production Swing: Anthony Lavino
Sound Mixer: Helian Zhang
Production: Production Squad
Senior Video Producer: Stephanie Romero
Associate Video Producer: Kellie Scott
Hair Stylist: Antoinette Hill for MMG
Makeup: Tiffany A Lucio
Executive Director, Creative: Alexa Wiley
Graphic Designer: Natalia Sztyk
Executive Director, Entertainment: Jessica Baker
VP, Social: MacKenzie Green
Director and Cinematographer: Clarence Fuller
Editor: Jai Love
Production Swing: Anthony Lavino
Sound Mixer: Helian Zhang
Production: Production Squad
Senior Video Producer: Stephanie Romero
Associate Video Producer: Kellie Scott
Hair Stylist: Antoinette Hill for MMG
Makeup: Tiffany A Lucio
Executive Director, Creative: Alexa Wiley
Graphic Designer: Natalia Sztyk
Executive Director, Entertainment: Jessica Baker
VP, Social: MacKenzie Green
Category
🛠️
LifestyleTranscript
00:00The way you know you've created an iconic look is that people wear it on Halloween.
00:08It becomes a Halloween costume.
00:09Hey, what's up? It's me, image architect, Law Roach,
00:11and we're going to go behind the scenes with who, what, where.
00:19Aria was so excited, and she looked so beautiful that night.
00:23I remember just her being nervous and excited all at the same time,
00:27which everyone is when you go to the Met.
00:29It's a lot of cameras.
00:31The thing about the Met is that all the nerves and everything is just getting there,
00:36and once you're there and you walk up the stairs and you go into the actual ceremony,
00:40it's over so fast, but just the anxiety of getting ready and making sure it's,
00:45and being on time is the stressful part.
00:48I love when I get the opportunity to be a part of someone's first
00:52because I think that's a memory that no one will forget,
00:55and then Ariana is so iconic.
00:57Like, we'll revisit that look for years and years and years.
01:00There'll be a retrospective of her career and her life,
01:04and you'll see that dress and other dresses and maybe some ponytails, you know.
01:09I always tell her, like, I feel like her ponytails should be in the Smithsonian.
01:15The theme for that year was camp.
01:18What's more campier than a Disney film?
01:20But it was a real story in that sometimes Zendaya calls me her fairy godbrother
01:26or godmother, depending on how I'm acting that day.
01:28The story was that she was leaving Disney, and this was before Euphoria premiered,
01:35and so it was kind of her shedding, not shedding her Disney image,
01:40but just moving into more of her, because, you know, Rue is totally different from KC,
01:45like way, way different from KC, and so that was to pay homage to her career as this Disney princess.
01:54We knew when Euphoria premiered that people would get to see a whole other side of Zendaya the actress,
02:01and a lot of people didn't see this, but she actually lost her glass slipper at the top of the stairs,
02:06so that was, like, the final hurrah in paying homage to Disney, which gave her the start of her career.
02:12So, this, I'm really proud to say this was actually one of the first viral fashion moments.
02:21I got a call from my manager at the time, really casually.
02:24She said, oh, Celine's team called, and she wants to meet you.
02:30You know, I was like, Celine who?
02:31Like, Celine Dion.
02:33I said, who?
02:35She said, Celine Dion, fool.
02:37So, I went to, um, I went to the Billboard Awards, and, to meet her.
02:43I waited for her in her dressing room.
02:45She came in the dressing room, and she said, I've been following your career because my kids watch KC Undercover,
02:54and you dress KC.
02:56What that outfit and that image did was disrupted the way people think about and thought about Celine.
03:04Like, we were used to this very glamorous beads and sequins and rhinestones and the voice and the personification of the diva.
03:15And to see her in streetwear, and she was wearing this Vatmont tribute, Titanic tribute sweatshirt and just some jeans and a sandal and a bag.
03:25And I think that it really kind of messed people up.
03:29It was like, oh, wait, like, Celine Dion's a real person, you know.
03:32I did it because Celine Dion is one of the coolest people I've ever met in my life.
03:38And her knowledge of fashion and construction and couture and designers is so vast, and I learned so much from working with her.
03:49And when I found out who she really was, was on the inside, not the image that we had all created of her on the outside.
03:57I'm like, of course you would want to wear this sweater. Of course.
04:01Carrie Washington at the Vanity Fair party, she was wearing Zouhair Mera couture.
04:05I love this collection. The collection was based on Egypt and Egyptian goddesses.
04:09And when I think of Carrie, I think of her in that way.
04:12When I saw it, I just thought it was so amazing. It was encrusted, and it just made me feel like this is something that Cleopatra would have worn.
04:19There was a little pushback because I think someone else said that it's too costumey, but I'm like, it's a moment, you know what I mean?
04:26Like, and don't let other people's fears or, you know, or something that makes someone else uncomfortable, don't let them project that onto you.
04:37She ended up wearing it, and she called me the next day. She was like, you were right.
04:40She's like, as soon as I walked through the door, everyone was saying how great I look.
04:43Everyone was saying that the dress, that it was so interesting and so beautiful, and she looked so regal.
04:48And that night, Tracee Ellis Ross actually wore something from that collection as well.
04:54Here are these two, you know, goddesses, queens, if you will, in the same party, in the same collection.
05:01The point of the story, the more of the story, is that I'm always right, and whoever tells you different is always wrong.
05:10She was wearing custom Armani Privé.
05:12That was one of the things, COVID was such a traumatic, devastating time for the world.
05:20Looking back at it, it was a couple things that came out of it that ended up being beautiful moments, right?
05:27One being the entire world was going through the exact same thing at the exact same time, and we all got a chance to just sit still.
05:38Second, like, myself and her entire family got to literally be in that room so close to her when she won her first Emmy, and it was just so much love and joy and excitement.
05:55And we were all so proud, and we got to, like, run up and hug her and just wrap our arms around her and, like, surround her with love the entire night.
06:04And had it not been in lockdown, we wouldn't have shared that moment with her the way we did.
06:10It was, it's one of my fondest moments of being around her.
06:14I looked an absolute mess.
06:16Everybody else had on black, and here I am with this, like, rusty orange, like, tracksuit.
06:21I don't know what I was thinking, but I also didn't think that I would, you know, you take it for granted.
06:27She's sitting in front of a little computer screen, and, you know, I didn't know that it was capturing as much as it did, but still, you know, wrong outfit, but right time.
06:36And I'll always remember that moment.
06:40So I got the call from Sam, the creator and director of Euphoria, Sam Levison.
06:47He asked me, this was all in, like, heavy, heavy lockdown.
06:52So I never got a chance to sit with him.
06:54Everything was done from Zoom and a bunch of conversations.
06:58It was great. It was, it was, it was challenging for that reason.
07:01You know, I wasn't able to physically be in the room with her or around her.
07:05But it was also, I felt so creative.
07:07And for that look to come out and to get the type of love that it got was, was really incredible.
07:14I'm super proud of that because I got to add costume designer, you know, to my resume.
07:19And I think that dress will become iconic because I think that film is something that people will go and reference, you know, 20, 30, 40 years from now.
07:27And for me to have a little small piece of, of that legacy, it makes me really proud.
07:33I, I've been actually dressing Tom for a few years now.
07:36I think Tom is the ultimate movie star.
07:39And, you know, he, he works and he promotes the film and then he kind of disappears for a while, which is really great.
07:45He has still a mystique around him that people are still trying to figure out, I think, and, and what's, what makes him so appealing to people.
07:53And before him and Zendaya's relationship was public, when you get to dress the two leads from a major, a major movie, it's always a big accomplishment.
08:03It's a lot of work, but it's a, it's a big accomplishment.
08:06And Emma Watson wearing Alexander McQueen.
08:09Our relationship is really new.
08:11I am a firm believer that the universe puts you in people's lives exactly at the moment you're supposed to be there.
08:16She said, you know, would you consider working with me?
08:18I'm like, would you consider working with me?
08:20Emma is iconic on her own.
08:23She has a, a way to, of describing, you know, the feeling of things that she likes.
08:30And I think I, I style from an emotional place.
08:33And I think she wears clothes from an emotional place.
08:36And she's also really a champion for trying to help fashion become more sustainable.
08:42And I think that's one of my biggest profiles.
08:44The easiest way to become or do something that's sustainable is to wear clothes that someone else, someone else has already worn.
08:51It's the easiest way.
08:52It's a no brainer, right?
08:53You know, go to a thrift store, a consignment show or a vintage shop and, and buy something that already has a life.
08:59And, and, you know, continue to give it a life and give it away to someone else, hand it down or even resell it.
09:06So I think that, you know, that really brought us closer.
09:09Well, I've done SNL a few times.
09:12One thing I will tell you guys about Megan Astaire that you might not know is that she is the nicest, sweetest, most patient person I think I've probably ever met.
09:26And Saturday Night Live is nerve wracking.
09:29And when someone is that nice, it makes you want to work extra, extra hard for her.
09:33I think she did incredible.
09:34I think she looked incredible.
09:36The picture you saw was her walking into 30 Rock and a full PP Pink Valentino look.
09:44Whew, that was a tough one.
09:45That night Zendaya was being honored as CFDA's fashion icon.
09:50So we felt like that it had to be amazing, especially after Rihanna's look.
09:56Rihanna is kind of, you know, and, you know, we know that we could never top, top Ree, but we wanted to be a close second.
10:04And I also wanted to be young and, and we chose red because red is always, to me, is the color of power.
10:11So there has that body and that, those abs and, you know, why not?
10:15It was the night to really go for it.
10:17That look has become iconic.
10:19And I say it because the way you know you've created an iconic look is that people wear it on Halloween.
10:29It becomes a Halloween costume.
10:30So if you have never done anything or worn anything that has become a Halloween costume, you are not iconic.
10:38You recently were named the first ever stylist to win the CFDA.
10:43So what does that mean to you?
10:45Yeah.
10:46When it comes to American fashion, that is the top of the top.
10:49And, you know, for me to be the first ever stylist to, to be, to be recognized, you know, I'm overjoyed and then I'm nervous because I have to give a speech in front of these people that, that I look up to and grew up wanting.
11:05And, you know, me coming from, from where I came from, like, most of these clothes weren't affordable.
11:12And now, like, these people know my name and I'm friends with some of them.
11:16And it's just, it's just the biggest thing of it is that I hope that I am a, an example that any and everything is possible.
11:26If you really stick to the core values that, that you're taught by whoever raised you, you know, work really hard, be kind to people, treat people the way you want to be treated.
11:37I've impressed and, and done things and, and hopefully shifted culture a bit where that the CFDA is recognizing me and honoring me with this award that no one else has gotten previously.
11:51So it's, you know, I'm just, I don't know how to feel.
11:54I'm happy.
11:55So, hey guys, thanks for tuning in and let me know which of these looks were your favorite.
12:00Comment down below.
12:01Comment down below.