Writer: Trump’s personalization of politics

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00:00In terms of perspective, I mean, I was thinking about it myself in terms of parallels between President Trump and how he does business.

00:06And he uses his family in a lot of his business enterprises as sort of ambassadors for the Trump brand,

00:12that they're quite involved in his working life.

00:14And that's something you'd find quite a lot in Middle Eastern companies.

00:17I mean, do you think that sort of family dimension is a thread that he finds quite easy to identify with?

00:23Yeah, I mean, I think he, in a way, is ushering in this era of the personalization of geopolitics.

00:29And this region, just given, like you said, the rulers, their families, their own personal touch and their leadership,

00:37it resonates very much with that moment.

00:39And I think it's a moment that's defining not just the Gulf, not just President Trump,

00:45but also kind of the world and international relations writ large.

00:49This is the direction we're heading into.