The Game Boy is a handheld game console developed by Nintendo, launched in the Japanese home market on April 21, 1989, followed by North America later that year and other territories from 1990 onwards. Following the success of the Game & Watch single-game handhelds, Nintendo developed the Game Boy to be more like a portable console, with interchangeable cartridges. The concept proved highly successful and the Game Boy became a cultural icon of the 1990s and early 2000s.
00:16Where's Andrew? He's playing Nintendo. He'd better unplug the system
00:21There you are Andrew. Come on, let's go
00:23Dad, wait! I'm about to work!
00:25We gotta go buddy. Come on, come on
00:27Dad! Dad! Dad! Dad!
00:29Champa's waiting for us. Everybody's waiting for us. Come on, let's go. The bus is coming. Come on.
00:32The secret to Nintendo's success lies in bringing arcade game quality into the home.
00:39Taking it out of the home is another story.
00:48You can take it to the lake.
00:52You can take it on a date.
00:54You can take it to a boring picture show.
00:59You can take it to the game.
01:02You can take it on a plane.
01:07You can take it anywhere you wanna go.
01:11You can take it anywhere you wanna go.
01:12Go! Go! Go! Go! Go! Go! Go!
01:15With the power of the NES right in the palm of your hand.
01:20Game Boy, the state-of-the-art compact video game system for portable handheld video action.
01:27Completely self-contained, Game Boy features patented Nintendo controls, a cross-key joystick, A-B start and select buttons, screen contracts, and volume controls.
01:40Powerful CPU and microprocessors allow complex scrolling backgrounds, hundreds of images, and exciting play.
01:48Digital stereo sound with personal earphones, battery, power indicator, Tetris game pack, and exciting video link cable.
01:57The video link cable allows simultaneous multiple player head-to-head competition with Tetris and other video link game packs.
02:05Accessories include an AC adapter, rechargeable power pack, and carrying kits.
02:10And the beauty of the system is that once you own Game Boy, you can change games as often as you like simply by replacing the game packers.
02:20All this in a package that goes everywhere.
02:24And you can count on seeing Game Boy everywhere you look.
02:28Our multi-faceted $15 million marketing support plan ensures that in the second half of 1989, everybody who knows about Game Boy will know about Game Boy.
02:39That's nearly 19 million NES owners waiting to get their hands on this electronic mark.
02:45They'll see it via an independent company campaign for hardware and software.
02:51They'll read about it in Nintendo Power Magazine.
02:55They'll hear about it via Nintendo's player support program, including games on their line, with over 100,000 calls per week.
03:04And they'll discover Game Boy themselves at World of Nintendo, where they'll find state-of-the-art in-store support with a full array of merchandising displays and fixtures.
03:16A web of excitement is building up behind Game Boy.
03:21Climb on board, and you won't miss the ride to the next generation of video players.
