Sony Betamax (1975 Promotional Video)

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Betamax (also known as Beta, and stylized as the Greek letter β in its logo) is a discontinued consumer analog video cassette recording format developed by Sony. It was one of the main competitors in the videotape format war against its primary rival, VHS. Betamax was introduced in Japan on May 10, 1975, and launched in the United States later that year.

Transcript

00:00The End

00:30The Sony Begamax.

00:58Its only purpose is to serve you.

01:04This totally new concept in home entertainment will expand your enjoyment of television viewing

01:09to a level that was, a short time ago, nothing more than an ambitious dream.

01:15With the Betamax at your command, you'll never again be deprived of watching whatever program

01:20you desire at your convenience.

01:23You'll be free of the restrictions of time.

01:26Its uses are defined only by the limits of your imagination.

01:32I mean, there was an astronaut walking on the moon.

01:36And we were watching it on TV.

01:37I didn't see it.

01:38Oh, you're kidding.

01:43I only saw the last half.

01:46What happened?

01:47Fell asleep?

01:48No.

01:49I couldn't get rid of my company.

01:56I only saw the first half.

01:59Well, what happened?

02:00Companies show up?

02:01Eh.

02:02I fell asleep.

02:06We've been at this for three weeks.

02:08I've missed two specials and I've lost track of every one of my daytime programs and I've

02:14lost half a pound.

02:15You know, they just don't make shows like that anymore.

02:19I think they'll ever bring it back.

02:21I doubt it.

02:23The Betamax will allow you to break the time barrier, to record the present and save it

02:30for the future.

02:32But for the moment, consider the past.

02:37These characters here and me will make a television show.

02:42Tonight we may be showmen.

02:44Tomorrow we'll be servicing your car spin.

02:47Good evening.

02:48I'm Ed Murrow.

02:49This is your life.

02:51What's my line?

02:53Oh, come now.

02:55You can do better than that.

02:57Oh, that's me.

02:58Walter Cronkart reporting.

03:08You're traveling to another dimension.

03:10What he's got to us tonight is...

03:12The Home Ranger.

03:14I Gordon.

03:14Bobby, you've got to get to him...

03:15How are you?

03:17It's right.

03:18You can do better.

03:19He's got to get to the air.

03:20He's nothing so bad at the night.

03:21He's got to get used, Ryan.

03:22Love enemy, and Lockheed Monday.

03:23죗.

03:24Can I get up before, Ryan Garen?

03:25ак?

03:26The Home Ranger.

03:27A really big show.

03:30Yeah, now step off the lamp now.

03:32The Snowman.

03:33Man on the Moon.

03:34Nice.

03:35Night.

03:36Good night, Ted.

03:37Goodnight.

03:38Goodnight, Jared.

03:39Goodnight, David.

03:40Goodnight.

03:41thứ S하면서

03:42knocking onwest

03:43Whatever you've missed in the past

03:54From this day on with the Betamax

03:56You are the controller and preserver of time

04:00You can create your own Betamax cassette library

04:05Of your favorite programs and important events

04:08On every subject imaginable

04:13Every subject, past, present, and future

04:16The Betamax has been designed specifically with ease of operation in mind

04:22As remarkable as the system's capabilities are

04:25If you've operated a color TV and an audio cassette recorder

04:29You'll be able to operate the Betamax quickly and easily

04:33And consider the ultimate conquest of time

04:37The ability to record any program at any time

04:42Without even being there

04:44One, the concert was your idea

04:48Two, the tickets were outlanded

04:51And three, the TV show I've been waiting for is on right now

04:55How was I supposed to know?

04:57Dave said this was a great performance

05:00Dave's probably in his living room enjoying the show I should be watching

05:05Whether you're across the street or across the country

05:10The auto timer activates the system at the exact time you select

05:14And that important program is recorded and preserved

05:17For your enjoyment and at your convenience

05:20But you still haven't arrived at the limit of the Betamax's capabilities

05:24Tonight it's my turn to pick

05:30But I'll just die if I don't see my TV show

05:33Anyway, your silly movie will be on again

05:35Sure

05:36When?

05:40They're running that film on TV again tonight

05:42Great, you'll finally get a chance to see it

05:45Uh-oh, that special we wanted to see is on at the same time

05:49Oh, I'm sorry, dear

05:50Why do they always do that?

05:56Listen, if we make it home in time we can see the last inning, right?

05:59Wrong

05:59If we make it home in time we can watch my quiz show

06:01Since the Betamax has been equipped with an auxiliary tuner

06:05You can record one program

06:07While you're actually watching another

06:09Activate the Betamax videotape recorder

06:12Insert a Betamax cassette

06:15Press the forward and record buttons and you've done it

06:19Schedule conflicts are now a thing of the past

06:22You record what you want

06:24And play it back

06:25When you want

06:27Finally, as the perfect complement to the Betamax videotape recorder

06:32Consider the Trinitron experience

06:34The Sony Trinitron is unquestionably the most advanced achievement

06:40In color television viewing

06:41The Trinitron requires neither introduction nor explanation

06:46It stands alone

06:48Only one question remains

07:16At what point in time

07:20Will you place the Betamax at your command?

07:22The Trinitron sincerely

07:24The Trinitron functioning

07:26The Trinitron

07:27Of course

07:28The Trinitron

07:30I'll see you next time.

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