@EvangelinaPetrakis made the decision not to attend college after finishing high school. Instead, she went all in on growing her then-budding social media business. On this episode of the Forbes Top Creators Show, assistant managing editor Steven Bertoni delves deep into Evange Petrakis' career, and growing business.
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LifestyleTranscript
00:00What advice do you have for brands who want to work with creators?
00:03I would say let them do what they're good at.
00:05At the end of the day, a brand is coming to a creator because they love what they're doing
00:10and they see that their community is trustworthy and loyal to them because of their word.
00:17So as a brand, don't give a 10-page brief and expect the talent to just submit a video
00:22that's so ad-like and so sponsored because their community likely won't translate the
00:28way that they would if they were to film a video similar to their original style of content.
00:33So it's important to just do, you're going to the creator and let them produce the way
00:37that you expect.
00:38How do you create content with the brand versus something you do naturally organically?
00:42I would say luckily because I am so stern on producing content for an ad the same way I
00:49produce content for myself organically, it's a very similar kind of approach because these
00:55brands are confident in me that if I produce content like my original style, they will
01:00perform.
01:01So they don't really change.
01:02I would say it's a very similar process, except obviously there's a little bit more detail
01:06into it and a little bit more of, you know, back and forth with the brand side.
01:09But the actual filming and editing of that video looks very much the same.