Protecting Your Biometric Data With AI Camouflage

Forbes

Cap_able Founder And CEO Rachele Didero speaks at Imagination In Action’s ‘Forging the Future of Business with AI’ Summit on how her company has built clothing that protects the biometric data of the wearer.  Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1  Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:  https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript  Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes:  http://forbes.com  Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

Transcript

00:00Hello. Hello, everyone. My name is Raquel Didero, and I'm the CEO of Capable. So, what

00:12if you could know all of this information about me just by taking a picture of me? Or

00:18what if you could know even more information about me by simply using this technology,

00:24this picture? What if I could use the same technology to gather the information about

00:31every one of you in this room? Or what if I could use the same technology for anyone

00:39walking in the street? Well, what if I told you that there's only two countries in the

00:46world that are banning this technology, this AI person recognition? And what if I told

00:53you that this technology could be inaccurate and people went to jail already for a mistake

00:59of this technology? Or that this technology is used to track women who are not wearing

01:05the hijab? Or it's used to track minors' behavior in schools? Well, how do we feel? Are we okay?

01:18Are we a bit scared? Apprehensive? Well, you are not the only one. Eighty-one percent

01:25of consumers are concerned about biometric data being used. And their trust in the security

01:32of their biometric data has dropped down to five percent in 2024. And 90 percent of parents

01:39recognize the importance of their children's biometric data and personal data. Well, but

01:46I do think that overall, like, the main problem here is that we cannot decide. We cannot

01:52opt in. We cannot opt out. Because we sometimes don't even know that there's this technology

01:57around us, right? And we don't have a physical protection that can allow us to opt in or

02:03opt out. So let's have a look at the camera right now. Yeah. So there's a software of

02:17object detection and it's saying that I'm a person. Potentially, right now, my data

02:23is being collected. But what if there was another technology that we can decide to use

02:32every day and that prevents this from happening? Well, this other technology exists. It's here.

02:40It's now. And I'm wearing it. So do you all see a giraffe on this stage? Well, it's still

02:52me. It's still I'm still a person. But, yeah, the AI sees a giraffe there. And my face is

03:01not in the red bounding box. Therefore, my data is being protected. So we can go back

03:07to the slides now. Yeah. So what is this? This is an AI camouflage designed by AI. And

03:21it's not an invisibility clock. So we are all able to say, okay, there's a person here

03:26or there's a person in the video right there that is wearing an orange sweater. And this

03:33is just confusing the AI. So their hair biometric data is not being taken. But we don't only

03:40have this outfit or another outfit, the orange one. We actually we are able to create as

03:45many images as we want. This is the manifesto collection. It is the first collection of

03:52garments that are protecting biometric data of the wearers. We trained a model. We obtained

03:59a digital image. And then from this, we obtained a textile. And then from the textile, we obtained

04:04a garment. And then when we test it, we see the people who are wearing capable are not

04:09inside these red bounding boxes. Therefore, their biometric data is not being taken and

04:15it's protected. We already filed three patents. We are on the way to obtain other two ones.

04:23And everything started in 2021 when I started my Ph.D. And last year, CNN wrote an article

04:30about us. And we went viral. And we started selling our garments all over the world. They

04:36are made in Italy. And it was such an amazing thing. And in 2024, we already have two confirmed

04:43collaborations with big companies. We have one collaboration with a large fashion brand

04:51that is negotiating. But I do believe that the most important asset that we have here,

04:57it's people. We have created this community of amazing people. And it's also the energy

05:03that keeps me going every day. We all know how stressful could be our emotional rollercoaster

05:09could be having a startup or doing research. And this is just amazing. Sharing this common

05:15goal with all of them. We all do want in this world of machine, in this world of AI, we

05:21all care so much about the most beautiful and vulnerable part that we have, which is

05:28our human essence. And our vision for the future is to become the Gore-Tex for identity

05:37protection, for privacy protection. And not only collaborating with fashion or nonprofit,

05:43privacy tech or the government. But really, in this world of machine, in this world of

05:47AI, to have another possibility, right? To give the opportunity to people to protect

05:54the identity of objects and human beings. Thank you very much.

06:07Transcribed by https://otter.ai

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