Is your TPM system really delivering the value your business needs? In this video, we dive into the most important questions every organization should ask to evaluate the performance and effectiveness of their Trade Promotion Management (TPM) system.
Why It Matters:
A well-functioning TPM system is essential for managing trade spend, improving promotional performance, and driving cross-functional alignment. Asking the right questions ensures your TPM investment supports strategic goals and delivers measurable results.
Ideal For:
CPG professionals, trade marketers, finance leaders, and anyone responsible for managing or assessing TPM systems.
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