In this video, we explore the critical role of the finance team in ensuring the effectiveness and profitability of Trade Promotion Management (TPM) efforts. From budgeting and forecasting to performance tracking and ROI analysis, finance plays a central role in aligning promotional spend with business goals.
đĄ Why It Matters:
A strategic finance team can transform TPM from a cost center into a profit-driving functionâmaximizing returns, minimizing inefficiencies, and fostering cross-functional alignment.
đ Ideal For:
Finance professionals, CPG executives, TPM managers, and cross-functional teams working in trade promotion planning and execution.
Expertise Accelerated is your partner in growth through high-quality outsourcing and staff augmentation solutions in accounting & finance and supply chain roles in the CPG industry that save payroll costs and deliver process efficiencies.
00:00The financiers, if you ask them, they would probably want to make sure that the whole process comes together in a best-in-class, you know, best-practice environment.
00:09The process is coming together, you know, enough accruals, like I said, the planning process is working, deductions are being cleared on time, and the system is delivering the reports that the finance people want to see.
