Trade promotions are essential for driving product visibility and revenue but most sales teams are missing a vital step that's costing them BIG.
In this video, we uncover the single most overlooked element in trade promotion execution and why skipping it leads to lost profits, poor ROI, and brand erosion.
Whether you're a CPG sales leader, trade marketing professional, or a retail partner—this insight could transform how you approach trade spend and strategy.
👉 Learn how to close the gap between sales strategy and execution.
👉 Discover tools and tactics to ensure your promotions actually work.
👉 Avoid common pitfalls and start maximizing trade ROI.
00:00There is a critical step that is to, for the entire sales team, to actually authenticate that data for the next year, to make sure that that data is optimized and based on their experience, did the previous year promotion get the lift?
00:18If not, do they want to do a different promotion or change the timing of the promotion, change the depth of the promotion? Maybe previous year they ended up spending too much. Maybe they want to reduce the depth of the promotion. Maybe they want to cut two promotions and give one. So these are the things that they have to very carefully analyze and then kind of clean up the data, update the data for the next year.
