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Royal Caribbean makes Pokemon-style change to its app
The Street
Follow
5/6/2025
The cruise line has gamified something cruisers often talk about.
Category
🥇
Sports
Transcript
Display full video transcript
00:00
Cruisers, I am Dan Klein, executive editor of the most read cruise website in the world.
00:04
Come cruise with me, comecruisewith.com.
00:07
Next to me is Dennis Post, co-owner of Postcard Travel Planning, our travel agent partner.
00:11
And we are in Aruba.
00:13
And we actually, we just got an email from Royal Caribbean that reminded us of something.
00:17
Dennis, how do you keep track of which cruise ships you've been on?
00:20
Do you have a list? Do you have a souvenir from every cruise ship?
00:23
How do you keep track?
00:24
We have some of those.
00:26
Actually, this new app that they have is going to track the cruises for you.
00:31
There are also a secondary apps you can get to do that.
00:34
So Royal Caribbean and Celebrity have added to their app.
00:37
It's not a new app. It's a new feature for their app.
00:39
Where every ship you've been on, you get a badge.
00:42
So it shows, and it's kind of like a collect them all.
00:45
It becomes a little bit of a Royal Caribbean Celebrity Pokemon.
00:48
And we're not going to tell people, don't book a cruise just to get a virtual badge.
00:53
Don't be like, I really wanted to go to the Bahamas, but now I'm going to the Panama Canal, and it's three times the money.
00:58
But it is really neat to go in and see.
01:01
I've been on every Oasis-class ship.
01:03
When we go on Star of the Season a few weeks, we'll have both been on every, but both, Icon-class ships.
01:09
So it's a neat little thing.
01:11
And again, it's small, but it kind of just enhances the whole idea of visiting the whole fleet, doing the whole thing.
01:18
It makes you feel a little bit more part of the family.
01:19
I am Dan Clyde. He is Dennis Post. Come cruise with us soon.
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