CGTN | Malaysia shines at Hainan Expo - video Dailymotion

The Star

This year’s Hainan Expo has drawn in 39 Malaysian companies showcasing 41 brands across a 610-square-meter pavilion.   From buttery cookies to intangible cultural heritage-inspired designs, the delegation highlights cross-cultural appeal and ambitions to tap into China’s booming consumer market.  WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

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00:00The aroma of butter cookies drifting from Malaysia's footballs attracting my taste buds.

00:14This two-decade-old household name is now eyeing the Chinese market.

00:21This is our first expo in Hainan, and the crowd's energy is incredible.

00:25Now we are targeting China's youth with vibrant packaging and in-person tastings.

00:30The market's potential? Massive.

00:34Nearby, intricately designed handbags blend China's sunbrookate patterns with Southeast Asian motifs,

00:41while exhibitors strategize on Gen Z appeal.

00:45We feel Chinese cultural confidence with Southeast Asian heritage.

00:50This isn't just a bag, it's a tangible cultural heritage reward.

00:53See the sunbrookate pattern? It's about resonating with Gen Z's love for Chinese culture.

00:59In 2024, the bilateral trade volume between China and Malaysia reached the $212 billion US dollars.

01:06China has remained Malaysia's largest trading partner for 16 consecutive years.

01:11With the incentives under RCEP and Hainan Free Trade Port,

01:15more and more Malaysian brands see Hainan as a gateway.

01:18We're here to learn. We'll follow the market, whether here in Hainan, Shanghai, or beyond.

01:26Our goal is to let China taste, see, and remember Malaysian quality.

01:31We're here to learn. We'll follow the market, whether here in Hainan, Shanghai, or beyond.

01:34Investment between Malaysia and China hinges on complementary strengths.

01:39When businesses cross borders, be it Malaysian firms in China, or vice versa,

01:44they tap into unique advantages. That's how partnerships grow.

01:49Using RCEP's trade benefits and Hainan's position as an entry point into China,

01:55Malaysian businesses are poised to deepen their roots in China's dynamic market.

02:00Shihua, CGTN, Hainan Province.

CGTN | Malaysia shines at Hainan Expo

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