MATTA Fair launches, focus on sustainability, sports tourism

The Star

The Malaysian Association of Tour and Travel Agents (MATTA) has launched its 56th National MATTA Fair, highlighting initiatives to boost domestic and international travel, sports tourism, and sustainability.  MATTA President Nigel Wong emphasised their commitment as a strategic partner for Visit Malaysia 2026, focusing on developing Malaysia's tourism ecosystem.  Read more at https://tinyurl.com/46v88s78   WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

Transcript

00:00Ladies and gentlemen, Mata has been a steadfast pillar of Malaysia's tourism industry,

00:13working to strengthen the ecosystem both locally and internationally.

00:18Our collaborations, especially with the state government of Kedah,

00:22and as a strategic partner to visit Malaysia 2026,

00:26underline our commitment to driving both inbound and outbound growth.

00:31Our goal as an association goes beyond simply increasing visitor count.

00:37We are firm believers that tourism serves as a fundamental pillar

00:41for Malaysia's economic growth and the empowerment of local communities.

00:47At Mata, we focus on exploring niche markets such as sports and ecotourism.

00:53We aim not only to strengthen outbound opportunities for Malaysians to experience the world,

00:59but also, and just as importantly, to enhance inbound offerings,

01:03setting the stage for Malaysia's diverse attractions to global travellers.

01:08Now, tapping into these markets, Mata is proud to announce its first ever

01:13Mata Malaysia Pickleball Grand Slam, scheduled to take place in October 2025.

01:20Additionally, through the lens of ecotourism, we are introducing the rebranded Sustainable Initiative,

01:27the Mata Eco Sustainable Tourism Initiative, also known as MSTi.

01:33And as an association, we must lead by example and encourage our members to adopt sustainable practices.

01:40Bagi kerajaan negeri, penganjuran Mata Fair adalah penting dan sangat bermakna

01:45untuk mempromosi industri pelancongan kepada orang kita sendiri

01:49yang selalu memilih untuk melancong ke luar negara, terutama negara-negara jiran.

01:58Pulau Langkawi terkenal dengan keindahan dan pantai

02:01sesuai dengan sukan air seperti jet ski, berkayak dan lain-lain.

02:06Keindahan pantai dan nyamannya angin laut menjadikan Langkawi sebagai lokasi yang sempurna

02:13untuk pelancong mencari keseronokan, aktiviti mencabar dan ketenangan.

02:20Setelah itu, Kedah ada gelanggang sukan pada golf dan stadium

02:23yang boleh digunakan untuk menganjuran sukan di peringkat tempatan dan antarabangsa.

02:28Kedah negeri yang kaya dengan sejarah dan budaya.

02:31Banyak tapak sejarah yang boleh dijadikan destinasi pelancongan

02:35antara yang terkenal ialah Lembah Bujang dan Sungai Batu

02:38yang merupakan tapak arkeologi tertua di Asia Tenggara usianya ribuan tahun.

02:45Pengalaman ini tidak dapat dinikmati dengan sebarang cara lain

02:50selain datang sendiri ke Kedah.

02:53Tuan-tuan jangan kaya semua yang saya cakap,

02:55tuan-tuan kena pergi tengok sendiri.

02:57Itulah dia punya tema.

02:59Main, pakat-pakat main ke Kedah.

03:01Social media, the freestyle version as Instagram and Facebook

03:05and all the other social media play a digital role right now

03:09to promote Malaysia.

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