Why Amazon is building its army of robots entirely in-house

Fortune

Amazon, ranked #7 on this year’s Fortune America’s Most Innovative Companies list, has spent over a decade and billions of dollars striving to lead in robotics and workplace efficiency.

Transcript

00:00They seem to be communicating in their own little language.

00:02This one's got a bin.

00:03This one I'm controlling.

00:05This one has a mind of its own.

00:06I don't really know what it's doing, but it's chirping a lot.

00:08So it seems to be happy.

00:09I pursue this strategy of vertical integration,

00:12of building every aspect of the supply chain

00:15and manufacturing the robots.

00:16Well, one, speed, right?

00:18The thing is having end-to-end control for vertical

00:21is, we think, gives us speed.

00:24And every time you start decoupling things,

00:26you're going to lose that speed.

00:27And then you're also going to lose the insight

00:30that the other processes have, or the other functions have.

00:33By having it all together, that feedback loop is super tight.

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