Happy hours in UP: Buy 1 liquor, take 1 free scheme as licence expiry looms

India Today

Liquor vends in Uttar Pradesh are offering massive discounts, including 'buy one get one free' deals, as current liquor licences expire on March 31st.

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00:00Only in India story, it's happy hour literally in Uttar Pradesh.

00:05Liquor vans in India's most populous state are offering huge discounts.

00:10Buy one bottle, take one.

00:13Listen in to our Only in India story.

00:18There is a mad rush outside liquor vans in Uttar Pradesh.

00:22Shops are offering heavy discounts and 1 plus 1 schemes.

00:27The reason is that the current liquor licenses expire on March 31st.

00:33There is so much crowd since morning, as if there is a crowd at a ration shop.

00:37People are less at ration shops and more at liquor vans.

00:40Because one with one free, one with one box free.

00:43Arrangements should be made. If they do it this way, then their arrangements should be made.

00:48You see, the atmosphere of violence, the atmosphere of chaos.

00:51This is from this morning and they are saying that this offer is till 31st.

00:55The traders have urged the government to allow them to sell off their current stocks.

01:00After 31st March, Anugyapi cannot keep the goods.

01:05If he keeps the goods, he will do it without a license.

01:08It will be a crime in itself.

01:10To save this chaos, to minimize the loss, the licensees are selling it at a discounted rate.

01:20If they don't pay the quota by March, they will be penalized and their security money will be confiscated.

01:24So now they are taking measures from both sides.

01:27Till the time UP government gives reliefs to vendors, it is happy hours for drinkers.

01:33Bureau report, India Today.

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