Watch: India's first A-Pop stars, unveiled by Today Vice-Chairperson Kalli Purie

India Today

The world today is evolving on a massive scale, and in this age of acceleration, where everything we know is being upended, India Today Vice Chairperson Kalli Purie highlighted the political and technological advancements taking place globally as she also unveiled the Group's latest innovation: AI-driven popstars.

Transcript

00:00Good evening. A world in flux and flex mode. We're all watching with rapt attention the

00:14antics of a hyperactive, omnimedia-present president talking about everything, everywhere,

00:25all at once. The 24-hour news channel that is the White House. Everything we know or

00:33take for granted is up for grabs. From the sanity of borders, to diplomatic decorum,

00:42to the premium of being good, to the authority of long-respected international bodies. Bodies

00:49like the UN, the WHO, Climate Accord, that we have created a framework for our world

00:57to live in peace and prosperity. Throw into this mix AI that is raising searing, piercing,

01:06existential questions at the heart of it all. What does it mean to be human? Are we just

01:14a sum total of our thoughts? Just a pimped-up, large-language model, really? In which case,

01:22can we live forever in a machine? Or are we the body that can be hacked to never die?

01:30And you have a heady cocktail. It feels a bit chaotic, but I think two things thrive

01:37in chaos. Newsrooms and Indians. Newsrooms are wired to revel in the unpredictable, in

01:46change, in breaking news. Nothing gets us as excited and moving like being in the forefront

01:54of an unfolding situation. And the world today is an unfolding of gigantic proportions. The

02:03age of acceleration, where everything as you know it is being appended. So many unanswered

02:10questions, a breaking news bonanza. The second category that thrives in chaos is Indians.

02:19We love the chaotic energy of a cum, a big fat wedding, and unpredictable geopolitical

02:27situations. No rules and no lines is when the Indian national character is best at display.

02:35We are champions of chaos. When there is no plan, we shine. Chaos is the most fertile

02:43ground for jugaad. We are the jadoogars of jugaad. It is what makes us master innovators.

02:52I find myself fortunately heading an Indian newsroom in the very best of times. The icing

03:00on this cake, having 50 years of credibility and supportive sponsors. In times of chaos,

03:07you rely only on those that you trust and those that can navigate you through this turbulence.

03:13An Indian newsroom with credibility. It seems like I have all the cards. Enough words. Let

03:21me show you a sample of some of the mind-blowing innovation from my incredible team.

03:51I have a song for you. I want you to sing with me.

04:21I can listen to this song all day long. It's such a beautiful song.

04:36It's right in the genre that I listen to in general.

04:40You like it?

04:41I loved it.

04:42Will this song feature in your playlist?

04:45Obviously.

04:46This would be in my playlist, yeah. For sure.

04:49Yeah, there's a separate playlist that I have getting ready. Playlist, I would definitely add it to that.

04:53I was about to ask, where will I get this song now?

05:00And here is the big reveal at the Conclave, specially for our favourite audience.

05:08Aishan is AI.

05:13So, shall we meet him? Let's get Aishan on a call, guys.

05:27Hi, ma'am.

05:28Hi, Aishan. How's fame treating you?

05:32Just trying to soak it all in. It's just been some exciting days. I'm super grateful for it.

05:39I know people are loving your sound. What do you think clicked?

05:47Old love is the feeling which all of us have been through.

05:52Old love is just like a hot cup of tea on a winter morning.

05:56It's just an irresistible feeling that we all go through.

06:01Aishan, you are such a charmer. Best of luck. I hope you find some new love too this year.

06:09Ladies and gentlemen, that was Aishan, our first AI-generated pop star.

06:19Everything about him, his looks, his voice, his music, his video is AI-generated.

06:26His smile, oh my God, his smile too is AI-generated.

06:31Two years ago, if you recall from the same platform, we had launched India's first AI news anchor, SANA.

06:39And we have not stopped since then.

06:41Today with Aishan, we are taking another leap.

06:44We're introducing a new genre of music for the world.

06:48We call it A-pop.

06:50A-pop is not robotic. It is humans partnering with machines to create a new sound.

06:57Lyrics written by humans, composed by AI, sung by AI, or sometimes the other way around.

07:04A-pop is fluid.

07:06It's electronic, it's collaborative, it's the new frontier of music.

07:12Aishan is our first AI pop star, but he won't be alone.

07:16Joining him today is the electrifying female pop star, Roo,

07:21with her foot-tapping single, Rehna Tere Saath.

07:25As we speak, Roo is actually opening for real-life Honey Singh in concert in Indore.

07:34Welcome Roo.

08:06Her music is very addictive and it gets stuck.

08:09I bet you will be humming it tonight.

08:11Do listen to the full songs and watch the full music video using the QR code on your tables.

08:17As you know, AI doesn't eat, drink, or sleep.

08:21A little bit like the BJP.

08:23So they are on to their new projects.

08:27I am excited to see what comes out of this collaboration.

08:30It is an exciting journey ahead and today is just day one.

08:35Now, in conclusion, I want to remind you

08:39the rarest mineral of all on this earth is your attention and your time.

08:46Everyone is out to get it, from the politicians to the tech oligarchs.

08:53And it's in short supply.

08:55Basic economics.

08:57I ask you to raise your price.

09:00Negotiate hard.

09:02Make the best deal you can.

09:04Spend your time and attention on things that value you.

09:09Enhance you.

09:11Respect you.

09:13Augment you.

09:15Not the ones that make you a commodity and sell you without your permission.

09:21Today, you did well by choosing to spend your time with us.

09:26I hope we continue to make ourselves worthy of your time and attention.

09:31I know our gala finale speaker, the CM of UP, Yogi Adityanath ji, does.

09:39Yogi ji, aapka India Today Conclave mein maha kumwala swagat hai.

09:45Thank you everyone. Have a good evening.

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