Liverpool’s ‘genius’ move of freezing ticket prices for Anfield match-goers

Local TV Sport

Liverpool has frozen ticket prices for next season, a decision praised by fans and experts. Amid rising prices across the top flight, the Reds’ move puts pressure on rival’s owners and strengthens their relationship with match-going supporters.

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00:00Football finance expert Kieran Maguire has praised Liverpool's decision to freeze ticket

00:07prices for the 2025-26 season.

00:11The club confirmed that both season tickets and general admission to Tanfield will not

00:15increase, a move that has earned widespread praise.

00:19Fans, including the spirits of Shankly Group, see it as a positive step, addressing concerns

00:24over the rising cost of attending matches.

00:27Last year, FSG faced criticism for a 2 per cent ticket price hike.

00:32This new freeze marks the eighth time in 10 years the club has held prices steady, with

00:37junior tickets still at £9 and the cheapest ticket in the Kop stand priced at £39.

00:44With prices now on the rise across the Premier League, he suggests FSG could boost match

00:49day revenue, though hospitality price increases targeting the corporate sector, to keep ticket

00:55prices affordable for match-going fans.

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