Tobi and Vikkstar from Sidemen talk content creation at EE Learn Live in Shoreditch

National World - LocalTV

We head down to Shoreditch to speak to some of the UK’s most famous content creators about creativity.

Transcript

00:00Shoreditch is now one of the most creative hubs in our city.

00:04Now, I headed to EE Learn Live, where leaders of the creative industry

00:08are talking to younger generation about following their dreams

00:12and how to turn their hobbies into a career.

00:15I caught up with two men that have done just that,

00:18Sidemen Vikstar and Toby,

00:20to find out what advice they would give to those attending the event.

00:24Today I'm here to support EE Learn Live,

00:28encouraging young people to essentially chase their passions

00:32and giving them my best bits of advice based on my experience

00:36and seeing how they can apply that to chasing their passions

00:40and even just using normal skills in everyday life.

00:42Yeah, and obviously that's what you've done, isn't it?

00:44That's the kind of career you've made, it's by chasing your interests.

00:46Yeah, it's been crazy and I feel like a lot of the times

00:49you don't really get to take it in or really appreciate how far you've come.

00:53So sometimes you have to sit back and just, I guess, what's the word?

00:59Not reminisce, kind of reminisce.

01:01You have to sit back and just think about where you started

01:05and where you got to because it can all be so go, go, go sometimes

01:08and you don't really get to really appreciate the journey.

01:10But yeah, it's been fun.

01:12My advice for people is, I guess, yeah, follow the passion.

01:16The passion is what pushes you to do everything.

01:17Like, I would never advise people to chase money,

01:20although it's what we all need and it helps us all.

01:23But the passion is what really keeps you going in the hard times.

01:28Like, my journey hasn't always been easy.

01:31There's been times where I haven't seen financial benefit

01:34or it's been difficult logistically,

01:36whether that be in terms of social life, family or just balancing work.

01:40But when you're passionate about something,

01:43it makes it easier to push through the hard times.

01:45So my advice would be, yeah, follow your passions.

01:48So, yeah, the main advice I've been giving is first and foremost,

01:53have fun with what you're doing.

01:54It's, you know, if you're making content around your hobby,

01:56it should remain your hobby.

01:58And the second thing is to really focus on the skills that you're learning

02:03through creating this content, being comfortable on camera,

02:07thinking up creative ideas, learning how to edit content

02:11and really focus on developing those skills.

02:13And then any success that you see from the content is a bonus on top of that.

02:17But I wouldn't focus too much on the metrics

02:20because there are algorithms now, things go up, things go down.

02:23So the most important thing is to just keep building those skills

02:26and you'll have those for life.

02:28So, yeah, we usually sit down and have kind of big conversations.

02:32We have members of our staff who come with ideation.

02:36So they provide ideas and we sit and discuss them, maybe combine two ideas,

02:41take an idea that exists and tweak it to kind of suit what we do.

02:46And also AI, we use AI to kind of brainstorm, provide ideas,

02:51and then we let it do 90% and then we do the last 10%,

02:54that human piece and try and turn it into something new and exciting.

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