Tourism Administration Launches Initiatives to Boost Spending in Taiwan

TaiwanPlus News

As foreign visitor expenditures remain below pre-pandemic levels, Taiwan's Tourism Administration is focusing on enhancing marketing initiatives to boost tourist spending in Taiwan.

Transcript

00:00Taiwan is launching initiatives to boost tourism spending as foreign visitor expenditures remain

00:06below pre-pandemic levels.

00:09The Tourism Administration reported nearly 6.5 million international visitors in 2023.

00:15Travelers are staying longer but spending 8 percent less than before the pandemic.

00:20Working with the economic ministry, the administration hopes to drum up tourist spending by promoting

00:26Taiwan's affordable, duty-free products and unique local souvenirs.

00:31We are doing some market research on Taiwan's souvenirs.

00:36The wine in our duty-free shops and branded bags are actually the cheapest.

00:43Even if you compare it to Thailand, it's two times cheaper than there.

00:50International visitor numbers for August of 2024 are projected to reach 7 to 8 million.

Category

Transcript

Recommended