As foreign visitor expenditures remain below pre-pandemic levels, Taiwan's Tourism Administration is focusing on enhancing marketing initiatives to boost tourist spending in Taiwan.
Category
🗞
NewsTranscript
00:00Taiwan is launching initiatives to boost tourism spending as foreign visitor expenditures remain
00:06below pre-pandemic levels.
00:09The Tourism Administration reported nearly 6.5 million international visitors in 2023.
00:15Travelers are staying longer but spending 8 percent less than before the pandemic.
00:20Working with the economic ministry, the administration hopes to drum up tourist spending by promoting
00:26Taiwan's affordable, duty-free products and unique local souvenirs.
00:31We are doing some market research on Taiwan's souvenirs.
00:36The wine in our duty-free shops and branded bags are actually the cheapest.
00:43Even if you compare it to Thailand, it's two times cheaper than there.
00:50International visitor numbers for August of 2024 are projected to reach 7 to 8 million.