When Beer Meets Art

This Indian beer brand has mango, Bollywood and a whole lot more in their latest collection of craft beers.

Transcript

00:00Oh, wow, these are the cans

00:20Imagined in India is a reminder to everybody of our own heritage based in this modern surging India

00:30I

00:53For me the inspiration behind the packaging design came

00:57Predominantly from where I was which is Goa. It's monsoon season at that time. So the lush nature

01:03I also wanted to capture the sourness of Kokum, which is why

01:08The personified Kokum has the tongue sticking out and is winking as well

01:26I

01:39Thought of mango as the base for my color palette and I wanted to go all out with the colors the inspiration for this artwork was

01:46The hustle buses of Indian streets, so I picked elements from the industry. It's like the iconic juice cart

01:57I

02:01India as it's known for is its colors and I think the colors bring drama to it

02:07I think that's what you're trying to capture as an emotion on the can

02:11I

02:19India today is full of entrepreneurs. It's full of creativity. It's full of artists and this is what imagine India is all about