New Craft beer launched at Holdens Brewery.

Express & Star

Holdens Brewery has launched a new Craft Beer, with plans for more to come. We take a look at the brewery site and find out more.

Transcript

00:00We're here at Holden's Brewery, and George Holden, you're the Willy Wonka of brewing in the black country.

00:07Yeah.

00:07What's your latest creation?

00:09Sunburst, an American pale ale.

00:12Cool, so tell us about it then, George.

00:14It's light, refreshing, and it's sessionable, so make sure to get some.

00:18That's a bit, he's been media trained, look.

00:22So, it is a bit different for you, isn't it, the craft beers? A bit of a new angle then, is this your project?

00:28Yeah, this is my project, so I've been working on this for the last six months.

00:31Yeah.

00:32Kind of create something fun, colourful, perfect for summer, and just a bit different to what we normally have really.

00:38Who comes up with the name, is that yourself?

00:40Yeah, I came up with the name myself, I helped with the graphic designer with the labels.

00:45Yeah.

00:46So between the two of us we managed to put it together.

00:48So where will these drinks be available then, where can people get hold of them?

00:51So you can get them in our shop on our site at Holden's Brewery, you can get them on our online shop.

00:56It's also available in some pubs in Cask, and trade off licences.

01:00So this will be like a special summer edition?

01:03Yeah, a special summer edition, we hope to bring out some more in the future.

01:07Cool, so how old are you then, George?

01:09I'm 19.

01:1019, so you've only legally been drinking for a year.

01:12Yeah.

01:13But you're making up for lost time now, aren't you?

01:15I've got to make up for lost time, yeah.

01:17So how does it work then, so you do a test brew, and then what, you have a taste, you give a taste to your dad, how does it work?

01:23Yeah, so Sunburst is a combination of five different kind of test brews.

01:28Yeah.

01:29So after each one we saw what we liked and we adapted the recipes.

01:35Okay, yeah.

01:36And then we just kept adapting and adapting until we were happy with the recipe.

01:40Yeah, so how long does that process take from initial conception then?

01:44From initial idea, this took us six months.

01:48Yeah.

01:49However, now we've got the ball rolling, we should be able to do it a bit more quicker.

01:54Cool.

01:55Going forward.

01:56So describe the taste then.

01:58I'm putting you on the spot here, you know, it's wet.

02:01Citrusy, kind of fruity on the nose, with some kind of delicate tropical fruit notes coming through.

02:08Yeah.

02:09And then when you go for the taste, it's got a nice smooth bitterness, again following that citrusy tropical fruit notes.

02:18This is like poetry, this is, George.

02:21That sounds delicious, to be fair, my friend.

02:23So we can expect a bit more along this line then.

02:27You know, obviously this is a new little venture for you, the craft stuff.

02:29Have you got other ideas bubbling away there then?

02:32Yeah, I do want to get a bit more creative with it, so hopefully going forward I can bring out some more interesting stuff

02:38that you don't see around here really.

02:40Fantastic, George.

02:41Thanks ever so much.

02:42No worries.

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