PPR women serve up success at Dapur Digital

Free Malaysia Today

Dapur Digital is a community-driven cloud kitchen by Pepper Labs that aims to empower women from B40 communities with skills, income, and entrepreneurial opportunities.   Story by: Dinesh Kumar Maganathan  Shot by: Fauzi Yunus  Presented by: Theevya Ragu  Edited by: Selven Razz   Read More:  https://www.freemalaysiatoday.com/category/leisure/2024/11/22/ppr-women-serve-up-success-at-dapur-digital/   Free Malaysia Today is an independent, bi-lingual news portal with a focus on Malaysian current affairs.    Subscribe to our channel - http://bit.ly/2Qo08ry   ------------------------------------------------------------------------------------------------------------------------------------------------------  Check us out at https://www.freemalaysiatoday.com  Follow FMT on Facebook: https://bit.ly/49JJoo5  Follow FMT on Dailymotion: https://bit.ly/2WGITHM  Follow FMT on X: https://bit.ly/48zARSW  Follow FMT on Instagram: https://bit.ly/48Cq76h  Follow FMT on TikTok : https://bit.ly/3uKuQFp  Follow FMT Berita on TikTok: https://bit.ly/48vpnQG  Follow FMT Telegram - https://bit.ly/42VyzMX  Follow FMT LinkedIn - https://bit.ly/42YytEb  Follow FMT Lifestyle on Instagram: https://bit.ly/42WrsUj  Follow FMT on WhatsApp: https://bit.ly/49GMbxW  ------------------------------------------------------------------------------------------------------------------------------------------------------  Download FMT News App:  Google Play – http://bit.ly/2YSuV46  App Store – https://apple.co/2HNH7gZ  Huawei AppGallery - https://bit.ly/2D2OpNP   #FMTLifestyle #DapurDigital #PepperLabs

Transcript

00:00It's a bustling morning at PPR in Thanbaiduri.

00:2051-year-old single mother Valli Rajangam has a full day of work ahead of her and excitedly

00:26heads to the ground floor of her building.

00:29Her destination?

00:30Dapur Digital, a cloud kitchen launched by social enterprise Pepper Labs in September

00:35with the sole aim of empowering women like Valli from the B40 community.

00:41PPR in Thanbaiduri is Pepper Labs' fifth Dapur Digital and for many of the participants

00:46here, this is their first step into entrepreneurship.

00:50They were hesitant to start on their own because it needs model, it needs commitment and they

00:56are afraid to take some risks.

00:58But when we gave them this opportunity, everything is provided, even startup model, utilities,

01:05everything was covered by Pepper Labs before this.

01:08So they thought, why don't they grab this opportunity?

01:12And one more thing that I have to highlight here, these participants are staying here.

01:16So let's say they have kids, small kids at home or parents to look after, they can finish

01:21their slots, they can go back.

01:23So it gives them that empowerment to become an entrepreneur.

01:27Every morning, the women at PPR in Thanbaiduri, scrub utensils, prepare the ingredients to

01:33cook their famous ayam gemprit dishes and wait for orders to roll in from food delivery

01:39platforms.

01:50Dapur Digital was launched early this year with the idea to transform underutilized spaces

01:56in PPRs into thriving cloud kitchens equipped with everything participants needed to succeed.

02:04Participants undergo a 24-month mentorship to run the Dapur Digital as budding entrepreneurs

02:10with a 12-week micro-credential course on cloud kitchen management run by UNITA.

02:27There are many ways for us to manage food, how to open a shop, what we need to do, everything

02:36from A to Z.

02:38Because outside, we have to pay special fees to study.

02:43Classes are highly focused with one lecturer for every 10 students, and assessments ensure

02:49that they understand the material.

02:51After graduation from UNITA and also after graduating this program, they should be able

02:56to be a successful entrepreneur on their own.

03:00That means they have their own products, they have their own branding, they can do better

03:05marketing at outside.

03:07And the results speak for themselves.

03:09One of our participants' husband died of cancer, and she had to take care of the family.

03:16Other than the government aids that she received, she had no opportunity to generate income.

03:22But through this Dapur Digital, she already started to generate income at least of 1,500 monthly.

03:29Because of this initiative, she can bring back money to her home, and not only taking

03:34care of kids and also paying utilities, this is the first time she's buying something for herself.

03:40With plans to expand the initiative to 20 more locations after securing 5 million ringgit

03:46under Belanjawan 2025, Dapur Digital's impact will continue to grow.

03:51It won't serve only as Dapur Digital.

03:54So we are going to enhance the capacity as a community hub, which we already started,

03:59and also as economic empowerment centers, where we encourage all the startups or any

04:04private or public institutions to collaborate with us to do more.

04:09As for the women of PPR Intan Baiduri, they are already thinking about life as entrepreneurs

04:15beyond Dapur Digital.

04:17God willing, in the future, maybe everything will be more advanced.

04:22Maybe there will be more opportunities.

04:25For me, I would like to further improve the way I prepare this drink.

04:32Because I think it can bring out, I mean, we can make it a part of our lives too.

Category

Transcript

Recommended