Cause for Alarm: The Importance of Making Fire Safety a Priority for Your Family

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More than 1,000 people have died in house fires across North America this year— including children. North America’s #1 fire safety brand, Kidde, protects families and keeps children safe at home.

Transcript

00:00Parents find it hard to imagine that they'll ever experience a fire in their home.

00:05In fact, 40% of people believe they're more likely to win the lottery or get struck by

00:10lightning.

00:11However, more than 1,000 people have died in house fires across North America this year,

00:16including children, and this is cause for alarm.

00:19KIDA, North America's number one fire safety brand, has launched the Living Jingle as part

00:25of their cause for alarm campaign.

00:27It's an emotional plea and call to action directly from the voices of children who've

00:32been impacted by house fires.

00:34The children featured in the film have also detailed their deeply personal house fire

00:38survival stories in short videos.

00:41The Living Jingle and house fire survivor stories are a reminder that house fires can

00:46happen to anyone, and they're available to watch on KIDA's YouTube channel.

00:51This is the third year of KIDA's cause for alarm campaign, which supports vulnerable

00:55communities who are at higher risk of fire-related incidents.

00:59Through partnerships with organizations such as National Parent Teacher Association, cause

01:05for alarm helps address gaps in education and access to fire safety measures by providing

01:11resources and life-saving devices.

01:14This year until the end of November, buying a KIDA alarm will prompt a $1 contribution

01:20for alarm donations up to $1 million in total retail value to communities in need.

01:26Now let's talk about fire safety.

01:29According to the NFPA, three out of five home fire deaths occur in properties without working

01:35smoke alarms.

01:36As such, it's important to check your batteries and test your smoke alarms at home to ensure

01:41they're in working order, and discuss with your children about what to do when they hear

01:45beeps that last.

01:47Visit causeforalarm.org to find activities for families, including a toolkit of worksheets,

01:54a children's book, a KID-friendly podcast, and more.

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