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Hear from Jasmine Mooney, founder of Holy! Water, a PhD-led company that creates products that focus on leveraging functional mushrooms, adaptogens, nootropics and ketones to promote longevity and a higher quality of life.

In this episode, app makers, gaming founders and health entrepreneurs all step inside our elevator and pitch their companies as a countdown clock ticks away their precious time. Watch to see who wows the board members and gets their shot at winning a life-changing investment — and who gets sent back down with nothing but a valuable lesson on the importance of preparation.

See who has what it takes to go all the way up on Entrepreneur Elevator Pitch!

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News
Transcript
00:01Welcome to the elevator.
00:03My name is Jasmine Mooney,
00:04and I'm co-founder of Holy Water.
00:06We are an innovative PhD-led company
00:09that creates beverages using functional mushrooms,
00:12adaptogens, nootropics, and ketones
00:15that provide healthy alternatives
00:16for different use occasions throughout your day
00:19that foster longevity and a higher quality of life.
00:22We are asking for $425,000 for 5% of our company,
00:26making that an 8.5 million valuation.
00:30This is the holy grail of holistic health,
00:32and we are looking for strategic partners like yourself
00:35to take this to the next level
00:36and help us make this world a healthier,
00:38stronger, and happier place.
00:42Wow.
00:42Yeah, I thought she did a great pitch.
00:44Well, I'm curious to see what is it about a mushroom
00:47and why can't I just eat mushrooms?
00:48Mushrooms is a big category.
00:51Regular viewers of Elevator Pitch know
00:53that I did make an investment
00:54in a mushroom supplement company,
00:56so I kind of believe in the space.
00:58All right, Kim, you're the CPG expert,
01:00and Mark, you know mushrooms.
01:02What do you say we vote?
01:04Approved.
01:05I don't know the business that well,
01:07so this is one of those ones where if Kim is out,
01:10well, then I'd be out, and if you are in,
01:12I'm probably gonna try and steal it from you.
01:14Well, here's the good news.
01:16I'm out.
01:16I don't know mushrooms, and I don't know CPG like Kim,
01:18so I just think they're better suited.
01:22I think you are a great founder,
01:24but I also know how hard the CPG beverage is
01:28and how much capital you're going to have to raise.
01:30Yes.
01:31So unfortunately, until you get more traction,
01:33I'm going to pass.
01:35I don't know how well you guys are gonna do yet.
01:39It is too early, so reluctantly,
01:41I'm gonna have to pass as well.
01:45Sorry we're sending you home.
01:47No, no, don't be sorry at all.
01:48Empty-handed. Thank you so much.
01:49Best of luck with everything.
01:50The feedback has been so incredible.
01:52Unfortunately, they couldn't feel the benefits
01:54of this quite yet, but I'm hoping one day
01:56they'll look back and be like, shoot.

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