Hear from Raina Kumra, founder of Spicewell, the world's first nutrient-dense Ayurvedic salt and pepper, made with vitamins derived from organic vegetables.
Hungry for some drama? On this episode of Entrepreneur Elevator Pitch, contestants serve up new business concepts aimed at bringing nutrition to the next level. They have the passion and the belief in their products — but will our picky panel of investors find their ideas mouth-watering or half-baked?
Hungry for some drama? On this episode of Entrepreneur Elevator Pitch, contestants serve up new business concepts aimed at bringing nutrition to the next level. They have the passion and the belief in their products — but will our picky panel of investors find their ideas mouth-watering or half-baked?
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00:00Welcome to the elevator.
00:03Hi, I'm Raina, the CEO and founder of SpiceWell.
00:07And I'm on a mission to get more nutrients into your diet, starting with everyday foods.
00:12And salt and pepper is where we begin.
00:14SpiceWell gives you 10% of your daily vitamins in a half teaspoon serving
00:19and is organic, non-GMO, anti-inflammatory, and low-sodium.
00:24Today, our ask is 50K to complete our 1 million raise at a 5.5 pre 20% discount to fuel.
00:33Perfect pitch.
00:35Come on.
00:36She got everything that I would want to know in order to make a decision. I heard.
00:41I can't believe we saw the same pitch.
00:43Oh, stop. It was excellent pitch.
00:45Mark, she was buttoned up. She was crisp. She just ran a little bit long.
00:48True, but it was yet one more lookalike product that's going to crowd up the aisles.
00:54Haven't you seen enough of those to know these are not investable?
00:57The data was rock solid.
00:59QVC, her increase on Amazon.
01:02She had great stats.
01:04I saw enough to want to learn a little bit more.
01:06Listen, I'm overruled clearly, and I'll enter with an open mind,
01:09but you guys had better put your money where your mouth is.
01:12I'm intrigued. I mean, I love the product. I keep reaching over and grabbing more of the snack.
01:17But I worry about the competition on the shelf.
01:20I also worry that every second you're thinking about hydration is the second you're not focused on spice.
01:28And that distraction worries me a little bit.
01:32As far as investing today, it's a pass for me,
01:35but I'd love to continue the conversation and see if there's a way that I could be helpful.
01:41Well, Ryan, I'm afraid that we're sending you home without money,
01:45but maybe an offer of potential assistance from Gary.
01:48Thank you so much.
01:49Good luck.
01:50Thanks, Ryan.