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Hygiene poverty: What is it and who is here to help?
Local TV
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09/10/2024
Charity In Kind Direct is looking to break the stigma around hygiene poverty, as they believe everyone has the right to access essential hygiene products.
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00:00
I'm Mark Green, I'm CEO of InKindirect, which is an amazing UK charity founded by
00:07
His Majesty the King.
00:10
And what we do is we receive donated products from businesses and retailers and brands.
00:18
We store, we sort, and then we distribute them out to around 6,500 UK charities across
00:25
the UK.
00:26
Hygiene poverty is actually a phrase we coined in 2017.
00:31
We identified this sort of, actually at the time, hidden but growing crisis and what it
00:36
describes is people, households who fundamentally can't afford the products they need, the basic
00:43
personal hygiene products they need to keep clean.
00:47
Things like deodorants and shower gels and shampoos, things many of us frankly take for
00:52
granted.
00:53
Just shy of 10 million UK adults living in hygiene poverty, that's a million more than
00:58
a year ago.
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