One million more people are experiencing hygiene poverty than last year

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Research from charity In Kind Direct found nearly one in five UK adults are currently living without regular access to basic hygiene products like soap, shampoo and toothpaste.

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00:00The number of people in hygiene poverty is growing. Research from charity InKind Direct

00:08found nearly one in five UK adults are currently living without regular access to basic hygiene

00:12products like soap, shampoo and toothpaste. That's an increase of almost a million compared

00:17to last year's data. The number is growing and the impact is deepening. While a quarter

00:21of households with children were found to be living in hygiene poverty, around one in

00:25ten report their child being more anxious and being bullied at school. InKind Direct

00:30is looking to break the stigma around hygiene poverty. In their experience, it doesn't just

00:35impact one certain group. In fact, they found 45% of people unable to afford products are

00:40full-time workers. And the mental health effects of going without personal hygiene products

00:45mean those living in hygiene poverty are disproportionately impacted by daily tasks, like seeing friends

00:50or attending job interviews, making it progressively harder to get by. 20% are watering down on

00:55products to make them last longer, 11% are taking toilet rolls from public loos and 19%

01:00are brushing their teeth less than twice a day.

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