Hygiene poverty: What is it and who is here to help?

National World - LocalTV

Charity In Kind Direct is looking to break the stigma around hygiene poverty, as they believe everyone has the right to access essential hygiene products.

Transcript

00:00I'm Mark Green, I'm CEO of InKindirect, which is an amazing UK charity founded by

00:07His Majesty the King.

00:10And what we do is we receive donated products from businesses and retailers and brands.

00:18We store, we sort, and then we distribute them out to around 6,500 UK charities across

00:25the UK.

00:26Hygiene poverty is actually a phrase we coined in 2017.

00:31We identified this sort of, actually at the time, hidden but growing crisis and what it

00:36describes is people, households who fundamentally can't afford the products they need, the basic

00:43personal hygiene products they need to keep clean.

00:47Things like deodorants and shower gels and shampoos, things many of us frankly take for

00:52granted.

00:53Just shy of 10 million UK adults living in hygiene poverty, that's a million more than

00:58a year ago.

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