A look inside Woolworths' Greenstock red meat supply chain | Farm Online - video Dailymotion

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Woolworths has opened the doors to its red meat supply chain in a way that has never before been done by a supermarket in Australia.

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00:00Against a backdrop of intense scrutiny on supermarkets and how they deal with

00:04farmers, Woolworths has opened the doors to its red meat supply chain in a way

00:09that has never before been done by a supermarket in Australia. Its standalone

00:13red meat business, Greenstock, is cutting-edge. It employs state-of-the-art

00:17technology at every step and livestock sourcing is a key component.

00:22Greenstock's Managing Director, Anna Speer, says building long-term sustainable

00:26partnerships with producers is key. We work with more than two and a half

00:30thousand farmers, more than 100 feedlots and 12 primary processors across

00:34Australia to deliver 3.4 million kilos of meat to Woolworths customers every

00:40week. This is approximately 5 million packets of meat per week and we do this

00:45through an exclusive secondary manufacturing partnership with Fulton

00:49Global Foods. Together we provide Australian families with high-quality

00:53affordable Australian beef, lamb and pork. To be specific, we buy approximately

00:58eight and a half thousand head of cattle, 14,000 pigs and 28,000 lambs every week.

01:04For producers, a contract with Woolies provides certainty and margin that has

01:08allowed for investment in everything from feedlots to tree planting. Lambs are

01:12purchased at 24 kilograms carcass weight using a combination of forward contracts,

01:17over-the-hooks and sale yard buying. Our relationship with Woolies has taken this

01:22business to another level and we now, our whole production system is based

01:27upon meeting the specifications through delivery to stall for Woolworths and we

01:34now, instead of thinking of just simply selling them, we're thinking of the

01:38product that comes out the other end. The majority of beef purchased is 70-day

01:44275 kilogram carcass weight MSA graded. In processing, Woolworths contracts can

01:50account for a third of throughput and they have also underpinned significant

01:54investments such as a new automated coal store development at TFI's Storr plant.

01:58The new coal store project that we've initiated at Storr, it's very exciting

02:04obviously, the automation of this facility is world-class and you know it

02:11has a great reduction in labour. The most important thing is just the unbroken coal

02:15chain and it has complete market access today, particularly the markets like

02:19China. It has to be an unbroken coal chain with all the back-end, the cold

02:24store, the chilling and freezing, you know totally integrated. So we're looking very

02:29forward to you know when this will be totally commissioned in several weeks

02:33time. At Tongala, Greenhams is processing around 14% of beef in the

02:38green stock network. The brand new facility started operations this year

02:42and includes co-generation utilising biogas off its ponds and around 30% of

02:48energy usage is provided by renewables. We decided we needed to invest here at

02:52Tongala just due to the the amount of dairy cows that were available in this

02:57area and so the board decided that we needed to do high-quality cattle like

03:01what we're doing in other facilities that we own in Tasmania and

03:04Gippsland and so on the journey we designed it and around around 700-800

03:11cattle a day and halfway through that journey we had Woolworths come to us and

03:16asking us to be a strategic partner in the facility and to have a

03:21service kill here and we put a price in and we were successful and so

03:26you know it's a great partnership here with Woolies and we've got

03:31close to a third of this facility here is Woolworths kill. The next

03:35step of the supply chain is incredible. World-class automation and secondary

03:40meat manufacturing happens at the Hilton Foods Melbourne site. Highly automated

03:44production lines featuring everything from smart slicing tech guarantee and

03:48consistent portion control to x-ray scanning for food safety to deliver 2.2

03:54million packets of meat to more than 500 Woolies stores a week. Robots programmed

03:59with consumer demand data from each individual store select what is required

04:03and have it ready to transfer on pallets to the Woolworths distribution centre.

04:08There are two other Hilton sites around the country at Brisbane in Queensland

04:12and Bunbury in WA. The degree of precision efficiency and technology is

04:17breathtaking.

A look inside Woolworths' Greenstock red meat supply chain | Farm Online

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