How Popflex’s 37-year-old CEO ignored her parents’ advice and built a pair of eight-figure empires

‘Be a lawyer, doctor, or failure,’ instead Cassey Ho built her success with a fashion empire.

Transcript

00:00I have been a Taylor Swift fan since 2006.

00:03I was in the salon getting my roots dyed

00:05and my phone is on do not disturb.

00:07So I actually like have no clue

00:09that any of this is going on.

00:10I pick up, I'm like, what?

00:11I'm like getting my hair done.

00:12And he's like, you need to go check your DMs.

00:15You need to go check Slack.

00:16I'm like, what?

00:17I check and everyone is blowing me up.

00:20And they're like, Taylor Swift is wearing your skort.

00:23Oh my God, go look, go look.

00:24And I was like, what, what?

00:26And so I checked.

00:27She posted a YouTube shorts

00:29for her tortured poets like release.

00:31And she's wearing my patented pirouette skort in her video.

00:36And it was literally for 0.3 seconds.

00:38Okay, just a moment.

00:40And that moment sold out like a few hundred

00:45of that literal digital lavender skort

00:48in a matter of minutes.

00:50And then started selling out all the other pirouette skorts

00:54in every single color.

00:56That day ended up becoming our best sales day of the year

01:01and our second best highest sales day ever.