Snapchat is AI Now! -Snap AI Video Generator, Spectacles 5 AI Glasses & More

High tech & Ai world

Snapchat revolutionize the future of augmented reality with spectacles 5, offering seamless integration of digital elements into the real world through advanced AI and AR technology.

Transcript

00:00The team at Snapchat's been working hard behind the scenes to redefine the future of social interaction,

00:08and this latest round of updates makes that crystal clear.

00:11What stands out the most are the new AI AR spectacles, AI video generation tools,

00:17and a host of other features that really position Snap as a serious player in the world of augmented reality and AI.

00:24Alright, let's start with Snap's Spectacles 5 that are changing the game in augmented reality,

00:30blending digital enhancements into everyday surroundings with precision and practicality.

00:35What sets these glasses apart is how they offer visual overlays on the real world,

00:40but without completely blocking your view like traditional headsets do.

00:44Instead, they integrate seamlessly, allowing digital elements like floating 3D objects

00:49or virtual items on surfaces to exist naturally within your physical space.

00:54The result is an AR experience that feels like part of your everyday life, not a separate, closed-off environment.

01:00These glasses run on Snap's custom-built SnapOS, which is designed specifically to power their augmented reality ecosystem.

01:08They're powered by two processors, both embedded directly in the frames,

01:11which handle all the necessary computing power without needing external devices.

01:16The frames are equipped with four cameras to capture your surroundings and track hand gestures,

01:22meaning everything is controlled intuitively with your hands, no controllers required.

01:26A big part of what makes Spectacles 5 stand out is the AI chatbot integration.

01:31This feature allows Snap's AI assistant to analyze your environment in real-time,

01:36giving you information about objects you're looking at, answering questions, or even identifying landmarks.

01:42Snap's collaboration with OpenAI has elevated this capability,

01:46enabling the glasses to understand the real-world context more deeply.

01:50Developers can build applications that provide meaningful interactions between the digital and physical worlds,

01:56offering users experiences that are both practical and immersive.

02:00Take the demo, for example. Users could stack virtual LEGO bricks on a table,

02:05play AR golf, or even interact with a virtual pet that followed them around.

02:09The key here is that while all of this was happening, the glasses didn't disrupt normal real-life interactions.

02:15You can still make eye contact with people, something that's usually impossible with VR headsets

02:20like Apple's Vision Pro or Meta's Quest 3, which tend to isolate the user from the physical world.

02:25This ability to integrate the digital without losing touch with reality

02:29is crucial to the way Spectacles 5 aims to enhance user experience.

02:33Another feature that stands out is how adaptable these glasses are for both indoor and outdoor use.

02:39The lenses automatically darken in sunlight, much like regular sunglasses,

02:43so you can comfortably wear them outside while still enjoying all the AR functionality.

02:48It's a smart design choice that gives Spectacles a broader appeal,

02:51especially compared to bulkier devices that don't transition so smoothly between environments.

02:56Now, here's where things get fun.

02:58The video commercial Snap released for Spectacles 5 pokes a bit of fun at the competition.

03:03Specifically, Apple's Vision Pro and Meta's Quest 3.

03:06In the ad, Snap exaggerated the size and shape of competitor AR headsets to make them look ridiculously bulky and awkward,

03:13emphasizing how streamlined and compact their own glasses are by comparison.

03:16And honestly, they're not wrong.

03:18Apple's and Meta's headsets are undeniably bulky,

03:21and while they're powerful, they don't exactly scream wearable tech for everyday use.

03:26Spectacles 5, on the other hand, look much more like regular sunglasses.

03:30They're light, stylish, and blend in better with a casual, everyday aesthetic

03:34rather than feeling like you're strapping a high-tech machine to your head.

03:37But despite how polished and accessible these glasses may seem,

03:41they're not aimed at the general consumer market just yet.

03:44Spectacles 5 are currently available through a developer program.

03:48It costs $99 per month for at least a year,

03:51which gives developers access to the glasses and the tools to create AR applications.

03:57Snap has emphasized that the definition of a developer is broad,

04:01inviting not only traditional software engineers,

04:03but also creatives, designers, and artists to experiment with the platform.

04:07This is where the future of AR gets built,

04:10and Snap is opening the doors to a wide range of innovators.

04:13Alright, moving on to another major announcement,

04:15Snap is introducing a new tool for AI-generated video creation.

04:19This feature enables creators to generate videos based on simple text prompts.

04:23For now, this tool is in beta and limited to a small group of creators,

04:27but the implications are massive.

04:29In a world where content creation can be time-consuming,

04:32the ability to produce high-quality videos with just a text prompt

04:35streamlines the creative process.

04:37Here's how it works.

04:39You input a phrase, such as catwalking through a park,

04:42and the tool generates a fully animated video in response.

04:45While the current iteration of the tool only supports text prompts,

04:50future updates will allow creators to generate videos based on image prompts as well.

04:54The flexibility this tool offers is substantial.

04:57It's designed to simplify and speed up the creative process without sacrificing quality,

05:02offering an alternative to traditional, labor-intensive video production.

05:06Snap is actually ahead of the curve with this feature.

05:09While Meta and TikTok are working on similar tools,

05:12neither has rolled out anything publicly yet.

05:14The videos generated by the tool will all include a Snap AI watermark.

05:18Ensuring transparency around AI-generated content.

05:21The video generation tool is powered by Snap's foundational AI models,

05:25which are trained to understand and generate content

05:28in a way that aligns with the platform's ethos of creativity and safety.

05:32With text-to-video tools in place,

05:34the next big leap would be text-to-animation,

05:37which the company is already working on.

05:39This evolution could allow users to create animated sequences,

05:43potentially revolutionizing how creators engage with their audience

05:46through dynamic, AI-driven storytelling.

05:49Snapchat has been a leader in augmented reality for years,

05:52and now with AI-powered lenses and memories,

05:55it's stepping things up even further.

05:57These new AI lenses make it simpler to create interactive AR filters,

06:01whether it's something subtle like virtual makeup,

06:04or more extreme transformations like turning yourself into an alien.

06:07The AI handles the technical side,

06:10so creators can focus on designing unique, immersive experiences for users.

06:15In addition to lenses, the memories feature,

06:17Snap's built-in tool for storing and revisiting past snaps,

06:20has been upgraded with AI, too.

06:23Now, when you revisit your old photos or videos,

06:26the AI can help auto-edit them, create collages,

06:29or even suggest creative ways to relive those moments.

06:32For instance, AI can add subtitles, enhance the images with new effects,

06:36or reimagine entire scenarios in a more engaging way.

06:39This feature is particularly useful for users looking to relive their best moments,

06:43but with a new twist, enhancing nostalgia with modern technology.

06:47Now, Snapchat's My AI chatbot has been given a major overhaul as well.

06:51It can now read road signs, translate menus,

06:53and offer even more practical assistance.

06:55This is part of Snap's broader strategy to embed AI deeply into everyday functions,

07:00making the app more useful beyond its core social features.

07:03What's impressive here is that this AI isn't just a gimmick or novelty,

07:06it's a practical tool for users who are out and about,

07:09trying to make sense of their surroundings.

07:11One final note about Snap's AI integration,

07:13Snap's AI selfie feature has raised some eyebrows.

07:16This feature lets users create AI-generated images of themselves

07:20based on photos they upload to the app.

07:22But there's a catch.

07:23When you opt into this feature,

07:25Snap gets the right to use your AI-generated face in personalized ads.

07:29These ads are only shown to you,

07:31but your likeness can be featured in them without compensation.

07:35While Snap assures users that their data won't be shared with third-party advertisers,

07:39the idea of seeing your AI-generated face in ads,

07:42even if they're just for you, might feel unsettling.

07:45The good news is, you can turn this off.

07:47If you're not into the idea of your face being used in ads,

07:50Snap has provided a way to disable this feature in the settings.

07:54Still, it's worth keeping an eye on how AI and privacy issues evolve

07:58as these tools become more integrated into our digital lives.

08:01Snapchat is making a serious push into the future of AI and AR.

08:06With Spectacles 5, they're merging the digital and physical worlds

08:09in a practical and exciting way.

08:11The new AI video generation tool gives creators fresh ways to make content,

08:15and updates to lenses, memories, and My AI make the platform more immersive.

08:20Alright, if you're interested in more deep dives into AI, robotics, and the future of tech,

08:24make sure to like, subscribe, and leave a comment.

08:27Thanks for tuning in, and I'll catch you in the next one.

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