No One Is Ready for The New Firefly VIDEO AI

High tech & Ai world

Adobe has announced it's new Firefly video model, bringing AI-POWERD tool to video editing with features like text to video, image to video,and generative extend ,this innovations allow to creators to Generat cinematic video content, extend footage.

Transcript

00:00Adobe just dropped some major news about their upcoming Firefly video model, and this is

00:07going to change the way video editing works.

00:09It's not just a slight upgrade or another cool feature.

00:12This is something big, something that's about to shift the entire editing landscape.

00:17For those who've been following Adobe's recent moves, you'll remember how back in

00:21March 2023, they launched Firefly, their set of generative AI models.

00:27Since then, Firefly has been a huge hit in the creative space, and it's made a serious

00:31impact on how designers and creators work.

00:33In fact, Firefly has already powered a lot of the tools we use in Adobe Creative Cloud

00:37and Adobe Express, like generative fill in Photoshop, generative remove in Lightroom,

00:43generative shape, fill in Illustrator, and text to template in Adobe Express.

00:48It's been a real game changer, and here's a crazy stat for you.

00:51Over 12 billion images and vectors have been created with Firefly globally.

00:55That makes it one of the fastest adopted techs in Adobe's history, which, let's be

00:59real, is pretty impressive.

01:01But now, Adobe's moving into the world of video with Firefly, and the timing couldn't

01:06be better.

01:07These days, video is everything.

01:09It's how people engage.

01:10With platforms like TikTok, Instagram Reels, and YouTube Shorts just blowing up, everyone's

01:15hungry for more video content, and they want it fast.

01:18So as editors and content creators, we're getting asked to produce more, often with

01:22tighter deadlines.

01:23We're talking about doing it all, editing, color correction, animation, VFX, sound design,

01:29and doing it fast.

01:30It's a lot.

01:31And that's exactly why Adobe's new Firefly video model is such a big deal.

01:35It's not just adding new tools to your workflow, it's about opening up possibilities, letting

01:40you move faster, and helping you stay creative under pressure.

01:44So here's the cool part.

01:46Firefly's got some incredible new features coming, and one of the most mind-blowing is

01:50this text-to-video capability.

01:52That's pretty much what it sounds like.

01:54You can use text prompts to generate full video content, and on top of that, you'll

01:58have access to camera controls, things like angle, motion, zoom, so you can tweak the

02:03video exactly how you want.

02:06Let's say you need a cinematic close-up of a reindeer in a snowy forest, maybe at sunset,

02:11and you want the lighting to look super dramatic.

02:13Firefly's gonna whip that up in under two minutes.

02:17And here's another feature I'm really excited about, image-to-video.

02:20This lets you take any still shot or illustration and turn it into a live-action clip.

02:25It's perfect for when you've got killer stills or illustrations, but want to add motion and

02:29depth to them without needing advanced animation skills.

02:32Now for those of you working in Premiere Pro, this next feature is going to be a real lifesaver.

02:37Adobe's introducing Generative Extend.

02:39Basically, it allows you to extend clips to cover gaps in footage, smooth out transitions,

02:44or just hold on to a shot longer for better pacing.

02:48We've all had those moments when you're editing a video and realize you need just a few more

02:52seconds to match the beat of a song or to nail the flow of your edit.

02:57Usually that would mean reshooting or trying some awkward workaround, but with Generative

03:01Extend, you can generate extra frames seamlessly.

03:04Let's say you've got a dramatic scene and the music builds up longer than your footage.

03:09Instead of cutting it short or looping the same clip, you just use Generative Extend

03:13to add the extra frames you need and the shot still looks natural.

03:16No weird, awkward cuts.

03:25And Adobe's been really thoughtful about the ethics behind it.

03:28The Firefly video model is commercially safe, meaning it's only trained on content Adobe

03:33has permission to use.

03:35It's never using customer content or anything copyrighted without consent.

03:40So when you create with Firefly, you're not stepping on anyone's toes legally.

03:45You're not going to run into issues down the line because everything it's trained on

03:49is fair game.

03:50All right, now let's get into some practical examples because this is where it gets really

03:54interesting.

03:55One of the areas where Firefly excels is in generating videos of the natural world.

04:01Say you're working on a project and you realize you need an establishing shot of a snowy forest

04:06at sunset, but you didn't get that shot during production.

04:09Instead of scrambling to find stock footage or worse, having to go back out and shoot

04:12it yourself, you can simply generate it with Firefly.

04:16You could type something like, drone shot going between the trees of a snowy forest

04:20at sunset golden hour.

04:22The lighting is cinematic and gorgeous and soft and sun-kissed with golden backlight

04:27and dreamy bokeh and lens flares.

04:29The color grade is cinematic and magical.

04:32And just like that, within minutes, the model hands you a high quality video clip that fits

04:36right into your project.

04:38If you're working on a scene and need atmospheric elements like fire, smoke, dust, or water

04:43effects, the AI can help you create those from scratch.

04:46You can generate the elements you need and then easily layer them onto your footage using

04:50tools like Premiere Pro or After Effects.

04:53For example, if you need realistic flames in a particular shot, you can create a flame

04:58overlay and then place it directly into your scene.

05:01And if you're into animation, you can ideate and create 2D or 3D animations, including

05:06stop motion or claymation style clips, without having to be a professional animator.

05:12Now another area where Firefly really shines is in custom text effects.

05:16If you need a specific effect like water splashing and freezing into the shape of a word, you

05:21can just describe it to the AI and it will generate the effect for you.

05:26And the camera controls, angle, motion, zoom, you name it.

05:29The level of detail you can get from Firefly is mind-blowing.

05:33Let's say you want a dramatic slow-motion volcanic scene with lava spewing out and splashing

05:38onto the camera lens.

05:40The model will deliver that kind of intensity with all the rich camera motion and lighting

05:43you need.

05:44Now, collaboration is always a huge part of any creative process, and sharing your vision

05:49with a team can be tricky.

05:51Adobe's already got tools like Frame.io to streamline collaboration, but with Firefly,

05:56you can quickly generate visuals or animations to communicate your ideas faster.

06:01So basically, just generate it, share it, and get feedback.

06:05It's faster, it's easier, and it keeps everyone on the same page.

06:09Let's go back to Generative Extend for a second because it's so powerful.

06:12If you're editing a scene and need a bit more footage to match the pacing, traditionally

06:16you'd have to either slow down the footage, loop part of it, or cut it awkwardly.

06:21With Generative Extend, you can add extra frames seamlessly.

06:25The AI studies your existing footage and generates new frames that fit perfectly, extending your

06:29shot without breaking the flow.

06:32In addition to extending clips, Generative Extend also allows editors to create smoother

06:36transitions between scenes.

06:38When two clips don't match in length or pacing, the AI can generate frames to bridge

06:43the gap, resulting in a seamless transition without abrupt cuts.

06:47Technically, Firefly's Generative Extend works by analyzing motion vectors, lighting,

06:52and textures to predict and create new frames that blend naturally with the original footage.

06:57This ensures the added frames maintain the same look and feel as the rest of the video.

07:02This feature saves time and resources, as it eliminates the need for reshoots or stock

07:07footage, making it especially valuable for projects with tight budgets or deadlines.

07:12It looks like Adobe's been working closely with the creative community, listening to

07:16feedback from video editors and creators to make sure this model really addresses our

07:20needs.

07:21They've put in a lot of work to make sure that Firefly is going to streamline workflows

07:24and make life easier for us.

07:27And again, they've made sure that all the AI models are ethically trained.

07:31Everything is commercially safe, and Firefly is only trained on content Adobe has permission

07:36to use.

07:37Your content is your own.

07:38All of these features are expected to roll out later this year in beta, and if you want

07:43to get early access, you can join the waitlist.

07:46Just head over to firefly.adobe.com, sign up, and Adobe will notify you when it's available.

07:52It's quick, and you'll be one of the first to test out this groundbreaking technology.

07:57What's clear is that the Firefly video model is going to revolutionize the way we edit

08:02video.

08:03It's not just about speeding up workflows, though that's a huge benefit, it's about

08:07pushing creative boundaries.

08:09With tools like these, we're no longer limited by budget or time constraints.

08:13Adobe is committed to making this tool something that truly benefits the creative community,

08:18and I can't wait to see how we'll all start using it to create better, more engaging content.

08:23So if you're excited about the future of video editing and want to get in on this, definitely

08:28join the waitlist for early access.

08:29It's going to be a game changer for sure.

08:31Alright, if you enjoyed this video, don't forget to like, subscribe, and hit that notification

08:37bell, so you don't miss any of our future videos on the latest in tech and AI.

08:41Thanks for watching, and I'll catch you in the next one.

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