Proton's first electric car previewed, name confirmed as e.MAS 7

The Star

Proton on Friday (Aug 2) revealed its highly anticipated electric car model, the eMas 7, which will be sold under its eMas brand.   Read more at https://tinyurl.com/yyd5acvc   WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

Transcript

00:00Please remove the cloth to reveal the very first Malaysian EV, the Proton E-Mass 7.

00:08Proton previewed its highly anticipated electric car, the E-Mass 7, to the media on Friday.

00:14The car, which will be sold under its E-Mass brand,

00:17is the first electric vehicle model for the national carmaker.

00:21Proton Holdings Berhad Deputy Chief Executive Officer Roslan Abdullah said

00:26they collaborated with Geely in developing E-Mass 7,

00:30including various aspects of its design and engineering.

00:33I would like to stress the role played by Proton in developing our first EV.

00:39From product strategy to engineering, design, production quality control,

00:47and local ecosystem development, we have worked together with Geely every step of the way.

00:54More than 240 of our engineers have made hands-on contributions to the project,

01:02ensuring it caters to the needs of Malaysians as much as those from other countries.

01:09For instance, designers from Proton Design were involved in styling the vehicle

01:15to ensure the theme selected matched local customers and market preferences.

01:20Our engineering team also contributed to styling phase 3 studies,

01:24and Proton was also given the task to acquire vehicle certification to ensure its roadworthiness.

01:33The E-Mass 7 is a C-segment SUV designed to cater to the needs of modern lifestyles,

01:39offering ample space and utility.

01:42The E-Mass 7 is the first model to feature the Advanced Global Modular Architecture platform,

01:48ensuring superior performance, handling, and comfort.

01:52With dimensions measuring 4,615 mm in length, 1,901 mm in width, 1,670 mm in height,

02:03and a wheelbase of 2,750 mm, it offers a spacious interior wrapped by a contemporary exterior design.

02:12The E-Mass 7 underscores Proton's commitment

02:15to the Malaysian government's electric vehicle agenda,

02:18which calls for national carmakers to introduce electric vehicles by 2025.

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