Are Singaporeans eco-friendly? | What Do You Think? - video Dailymotion

AsiaOne

With Singapore’s weather getting hotter and more unpredictable, AsiaOne conducted a survey to find out whether Singaporeans are taking steps towards a more sustainable future.   Watch more: https://www.asiaone.com/video

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00:00Really, really, it's a problem.

00:01You see the weather, it's a problem.

00:03I just choose what's the cheapest, because I'm broke.

00:05It doesn't really matter to me.

00:07It's easy to fake it.

00:08As long as it's not like, rotten.

00:10Freshness is secondary to price.

00:13From the unbearable heat, to unpredictable weather patterns,

00:17these are results of climate change.

00:192023 was Singapore's fourth warmest year historically,

00:22since records began in 1929,

00:25with the Meteorological Service Singapore stating that

00:272024 could be even hotter.

00:30The need for a sustainable society has never been greater.

00:34The Singapore government has recently provided a big push

00:36towards energy and water-efficient household products,

00:39by giving every HDB household $300 worth of climate vouchers.

00:44From the availability of eco-friendly household products,

00:47to sustainably farmed fresh produce,

00:49these items are already on the market.

00:52But we wanted to find out if Singaporeans would choose them

00:55over traditional produce,

00:56and what factors Singaporeans would consider

00:58before making a purchase.

01:00Asia One recently did a survey on grocery shopping,

01:03with 1,171 valid responses.

01:06We found that among all the product categories,

01:09respondents were most conscious about price and eco-friendliness

01:13for fresh produce such as fruits, vegetables and meat.

01:16But overall, the quality of these products

01:19is still the most important consideration

01:21driving purchase decisions.

01:23Almost half of respondents would sometimes trust brands

01:25that claim their products or services are eco-friendly or sustainable.

01:29A third of respondents never or mostly do not trust these claims by brands,

01:34with three in five of those aged 24 and under never doing so.

01:37Nearly half of the respondents were only willing to spend

01:40less than $10 monthly to combat climate change,

01:44with slightly more than a fifth of those 24 and under

01:46willing to spend between $100 and $999.

01:51Reducing plastic bag usage,

01:52taking public transport and recycling waste

01:55were the main actions respondents indicated

01:57that they were already doing to save the earth.

02:00To expand on our findings,

02:01we headed out to find out whether Singaporeans prioritised quality,

02:05price or sustainability for their fresh fruits.

02:08The first thing I look out for when purchasing fresh fruits

02:11is more the price.

02:12Quality.

02:14Quality as well.

02:15The quality.

02:16But of course, it really depends on the price as well.

02:20Quality and the price.

02:23For me, it's quality.

02:24For me, it's quality and price.

02:26If you don't get the quality of the fruits right,

02:28then there's no point eating it.

02:30As long as it's not rotten.

02:32Freshness is secondary to price.

02:34Eco-friendliness and sustainability is the lowest.

02:37When you buy food, you want it to taste good,

02:39so sometimes the cheaper options are worse quality or they spoil faster.

02:45When the quality is good and the price is something that is affordable,

02:50it's what makes what I'm buying more worth.

02:53If they're organic or not, it doesn't really matter to me.

02:57I think it depends.

02:58If it's toilet paper, it doesn't quite matter.

03:01Things like dish cleaning, even detergent,

03:05I try to look for the ones which are more organic nowadays

03:07because it's softer on the hands.

03:08Yes, I do.

03:09Not really.

03:09I do.

03:11For the cleaning products,

03:12because I'm a mom,

03:13so I also want to take into consideration my child

03:17in terms of the products that I actually use.

03:20I live alone, so I don't take any of that into consideration.

03:24I don't really look out for sustainable options.

03:26I just choose what's the cheapest because I'm broke.

03:28The first tendency is to trust the brands,

03:31but sometimes we do understand that there are companies

03:34that claim it is sustainable, but actually it's not.

03:36To a certain extent, yes, unless they have been cancelled.

03:40Not without scepticism.

03:41It's easy to fake it.

03:42I do trust.

03:43Even the brands that are new in the market, I'll normally test it.

03:47If it's some brand I've heard of before,

03:48then most probably I'll just trust it.

03:50But if it's some brand I've never heard of before,

03:52then there's no point in trusting it.

03:53Yeah, if they advertise it that way and it seems reliable,

03:58I will trust.

03:59Generally, yes, I do.

04:02I am quite trusting of these brands, yes.

04:05I would say between $20 to $49.

04:08I think probably around $50.

04:11I think I'll spend a minimum of below $10.

04:13Somewhere between $50 to $60.

04:17If we take it as whatever I give is proportionally direct

04:21to combating climate change, I think it will be about $200 to $300.

04:26Really, really, it's a problem!

04:28Do you see the manner? It's a problem!

04:30A bit hard for me to answer because I don't think of it in a money sense, right?

04:33I think of it in an attitude sense.

04:34But if I do have to give an answer, I think $50 to $99.

04:37Of the people we interviewed,

04:39the majority of them prioritised the quality of their fresh foods,

04:42with none of the respondents picking eco-friendliness and sustainability

04:46as their most important factor.

04:48Some respondents reasoned that better quality foods taste better,

04:52last longer, provide good value for money,

04:55and the rest simply said that because they can afford it,

04:58they chose to pick higher quality goods.

05:007 out of 10 of those we spoke to do not actively look out for sustainable options

05:05when searching for household products,

05:07but instead choose to look out for the price.

05:10All of our respondents also stated that they are likely to trust brands

05:13that claim their products are eco-friendly or sustainable,

05:16but not without scepticism.

05:18So, what do you think?

Are Singaporeans eco-friendly? | What Do You Think?

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