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How_Can_ISO9001_Help_Your_Business_Succeed
Technical Education
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7/18/2024
How_Can_ISO9001_Help_Your_Business_Succeed
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Learning
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00:00
If you are considering the ISO 9001 or creating your own quality management system for your
00:19
business you will not be alone. 85% of businesses who go down this road have under 250 members
00:25
of staff, the typical definition of a small to medium sized enterprise SME in the United
00:31
Kingdom. Around half the new businesses certifying to ISO 9001 have under 50 employees and some
00:38
have less than 5. We can better understand the value of investing in creating a quality
00:46
management system by looking at the challenges faced by small businesses and how they can
00:51
be addressed through a structured quality management system.
00:56
Growing too fast. Whilst growth is desirable, over-expansion is a serious error. Set realistic
01:02
goals and expand only as needs dictate. With well-defined processes you'll be able to identify
01:10
where the pinch points will come from taking on new business and react accordingly.
01:18
Failing to track your finances. Look at businesses that fail and you'll find that many of them
01:24
took on too much debt and failed to manage the cash flow. Managing the cash is critical
01:30
in small businesses. Being close to customers and delivering on their expectations should
01:35
mean that payments are made on time and queries delaying payments reduced.
01:41
Lack of reserve capital. Be prepared for unexpected increases in the costs of things like utilities,
01:48
materials and labour. Make sure you keep enough reserve cash to carry you through the
01:53
tough times and seasonal slowdowns. By measuring and monitoring your process performance and
01:59
driving an improvement in efficiency, you'll be able to keep costs to a minimum and be
02:05
aware when overruns in labour or materials occur.
02:10
Poor execution. Poor customer service and overall employee incompetence will quickly
02:15
sink your business. Make sure your employees place a premium on customer service. Develop
02:21
systems and processes for how tasks should be accomplished and create internal controls
02:26
to monitor them. The core requirement of the ISO 9001 is meeting customer expectations
02:32
and managing satisfaction. The regular audit of internal processes and measurements of
02:37
satisfaction will ensure that the focus of customers is maintained.
02:41
An inadequate business plan. A well thought out business plan forces you to think about
02:46
the future and the challenges you'll face. It also forces you to consider your financial
02:51
needs, your marketing and management plans, your competition and your overall strategy.
02:57
Having a plan is critical but it's also important that the plan is communicated throughout the
03:02
business and everybody knows their role and is trained to do their job. The ISO 9001 pays
03:08
particular attention to this.
03:12
Failing to change with the times. The ability to recognise opportunities and be flexible
03:16
enough to adapt is crucial to surviving and thriving. Learn how to wear multiple hats,
03:23
respond nimbly and develop new areas of expertise. The focus on customers and the requirement
03:29
to continually improve will assist in keeping you focused on challenges in the marketplace.
03:35
The system will also assist in ensuring that the agreed change is carried out in a structured
03:39
manner. Ineffective marketing. Customers can't do business with you if they don't know that
03:44
you're there. It doesn't cost a lot to advertise and promote your business through online marketing,
03:49
social media, email, local searches and many more. With quality at the forefront of your
03:54
business, your professionalism will reflect your reputation.
03:58
Understanding competition. Customer loyalty doesn't just happen, you have to earn it.
04:03
Support your competition and stay one step ahead of them. If you don't take care of your
04:08
customers, your competition will. Measurement of customer satisfaction is a key part of
04:13
the ISO 9001, so you'll be able to identify trends in retention and repeat purchase, two
04:18
indicators of customer satisfaction.
04:22
We can tangibly see the results from companies who have implemented quality management. 75%
04:28
of businesses improve their levels of customer satisfaction and loyalty. 77% of businesses
04:36
improve their operational performance. 74% of businesses acquire new customers and retain
04:43
existing clients. 44%, nearly half of businesses achieve cost savings. That's ultimately reflected
04:52
in the bottom line, or your company profits.
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