How to get a better deal at the supermarket

Aldi has come out on top for the cheapest grocery prices, beating Coles and Woolworths in a Choice review.

Transcript

00:00So, Choice is releasing data today that shows that in terms of value for money at the supermarket,

00:04Aldi is the clear frontrunner, and we established that by doing mystery shops at 81 stores across

00:11the country.

00:12We looked at 14 different products that make up a pretty typical basket, and Aldi's basket

00:16on average came in at $51.51, which was about 25% cheaper than Coles or Woolworths.

00:23One of the key takeaways that was kind of interesting is that Coles and Woolworths aren't

00:26so different, so their pricing is quite similar.

00:29You know, if you exclude specials, there's only 75% difference between the baskets at

00:33Coles and Woolworths.

00:34My number one tip is just not to shop on autopilot, which is something so many of us do, but it

00:39is really important if you're looking for the best deal to be really mindful as you

00:43move around the supermarket, consider different categories, so, you know, what's the price

00:47of frozen versus tin compared to fresh?

00:50You know, actually look at house brands where you might not have considered them previously.

00:54They often typically perform better than often the more recognisable brands.

00:59You know, take the time to actually look at unit pricing, which kind of helps you level

01:02out where the best deal might be found, but again, all of those things require you to

01:06kind of be very conscious as you move through the supermarket and deliberately think differently

01:11than you sometimes might otherwise.