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  • 2/2/2024
Although TikTokers may be upset that artists like Taylor Swift and Lana Del Rey’s music are off of TikTok, it’s opening a unique opportunity for independent artists.

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00:00 Although TikTokers may be upset that artists like Taylor Swift and Lana Del Rey's music
00:05 are off of the app, it's opening a unique opportunity for independent artists.
00:10 This week, Universal Music Group announced in a statement that it's going to pull all
00:13 of its tracks from TikTok, as UMG claims artists are not being compensated enough.
00:19 While TikTok and UMG are trying to reach a deal, in the meantime, UMG has pulled a large
00:24 amount of its music from the app, including songs by Taylor Swift and Drake, to name a
00:28 few.
00:29 While many TikToks were left with the "sound removed" label at the bottom of the screen,
00:33 the dispute is creating a unique opportunity for independent artists.
00:37 Within the past few days, TikTok has seen a flood of artists who own and produce their
00:41 own music taking to the app to promote themselves.
00:45 While longtime fans of huge pop stars may be disappointed, this may also create a window
00:50 for smaller artists to get their name out there and create a fanbase.

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